All Marketing & branding articles – Page 126
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NewsB&Q sets out plan for blog-style tool to forge online community
B&Q plans to bolster customer interaction on its website in a bid to drive sales and develop its online community.
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NewsPaperchase stung by Twitter design furore
Paperchase has admitted errors in its handling of design plagiarism allegations, which provoked an online outcry.
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OpinionLet shoppers feel the love
If we don’t win over the consumer cynics, retail could be in for a tough ride says Jacqueline Gold
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NewsPaperchase ‘chastened’ by Twitter uproar over copied artwork
Paperchase has withdrawn four products and apologised to an artist whose work was copied in their design after a week of intense online criticism of the retailer.
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NewsPaperchase forced to defend itself after Twitter campaign
Stationery and card specialist Paperchase was forced to defend itself yesterday after being targeted by a Twitter campaign.
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National retailers join Barclaycard reward scheme
Barclaycard Freedom has signed its first national retailers to join 30,000 companies that were invited to participate in the new reward scheme.
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French Connection targets premium customers with latest ad campaign
French Connection has unveiled its latest ad campaign, one of its highest profile pushes since the legendary FCUK launch in 1997.
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News
M&S unveils star list for spring ad campaign
Marks & Spencer has signed a raft of new names to feature in its spring 2010 advertising campaign.
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NewsNectar becomes most popular loyalty card scheme
The Nectar Card has become the most popular loyalty card in the UK with 16.8m people now using the card.
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NewsAsda changes strategy as market share stalls
Asda has said it would consider using vouchers again as part of its promotional mix after revealing it was “pleased” with the response from its unprecedented coupon offer last week.
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NewsTM Lewin casts net wider with social networking
TM Lewin has added a social networking area to its website to try to reach new customers and bolster its international presence.
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NewsWaitrose links with chefs for top-end line
Waitrose has this week launched a high-end range in collaboration with three top chefs as it seeks to reinforce its position as a food specialist.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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OpinionConfusion on customer-centricity
While there is a growing consensus that retailers need to be customer-centric, the debate still rages about what this actually means.
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OpinionRetail surgery: Sharing brand collateral with international franchise partners
We are starting to work with international franchise partners. How much of our branding collateral should we share with them?
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OpinionRetail surgery: Making page load speeds a priority
The page load speeds for our website are poor compared with competitor websites. How can we convince management that fixing this should be a priority?
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AnalysisOnline ratings and reviews
Amazon pioneered them and other online retailers have followed suit. So are ratings and reviews worth adding to your website and what are the risks?
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‘iPod’ the most searched-for brown goods brand term
“Ipod” is the most searched-for brand term on the internet in the brown goods sector, generating 9% of all searches in a month.
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NewsAsda launches voucher campaign
Asda has today launched a voucher campaign to drive shoppers to its stores.
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.