All Marketing & branding articles – Page 126
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NewsAsda changes strategy as market share stalls
Asda has said it would consider using vouchers again as part of its promotional mix after revealing it was “pleased” with the response from its unprecedented coupon offer last week.
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NewsTM Lewin casts net wider with social networking
TM Lewin has added a social networking area to its website to try to reach new customers and bolster its international presence.
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NewsWaitrose links with chefs for top-end line
Waitrose has this week launched a high-end range in collaboration with three top chefs as it seeks to reinforce its position as a food specialist.
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AnalysisIn-store marketing: Get to the point
Retailers are increasingly in favour of decluttering stores, so what’s the future for in-store marketing?
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OpinionConfusion on customer-centricity
While there is a growing consensus that retailers need to be customer-centric, the debate still rages about what this actually means.
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OpinionRetail surgery: Sharing brand collateral with international franchise partners
We are starting to work with international franchise partners. How much of our branding collateral should we share with them?
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OpinionRetail surgery: Making page load speeds a priority
The page load speeds for our website are poor compared with competitor websites. How can we convince management that fixing this should be a priority?
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AnalysisOnline ratings and reviews
Amazon pioneered them and other online retailers have followed suit. So are ratings and reviews worth adding to your website and what are the risks?
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News
‘iPod’ the most searched-for brown goods brand term
“Ipod” is the most searched-for brand term on the internet in the brown goods sector, generating 9% of all searches in a month.
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NewsAsda launches voucher campaign
Asda has today launched a voucher campaign to drive shoppers to its stores.
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NewsArgos modernises logo in brand refresh as new catalogue launches
Catalogue store group Argos will tomorrow unveil a refreshed brand, coinciding with the launch of its latest big book.
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NewsMamas & Papas to unify brand messaging
Mamas & Papas is to implement a franchise collaboration platform to ensure its brand messaging is clear across its portfolio as it expands globally.
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AnalysisOn the right channel?
With most online retail propositions now up to scratch in terms of customer delivery, what’s the best way and which is the best channel to differentiate your offer?
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AnalysisNRF: US retail IT leaders follow the consumer
The technology show at NRF had all the normal high-tech gadgets, but US retail’s IT leaders are increasingly focused first and foremost on the customer, finds Joanna Perry
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NewsEyes on Boots ad
Boots Opticians has launched a TV ad campaign this week to promote its “Free Second Pair” offer.
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OpinionRetail surgery: Should I be worried about employees blogging negatively about my business?
Should I be worried about employees blogging negatively about my business, and what can I do to stop this?
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NewsSpecsavers TV push
Specsavers has funded a 10-part TV series called TV Book Club as part of its advertising plan for this year.
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OpinionThe rules of social engagement
If 2009 was the year that retailers jumped on the Twitter bandwagon, then what will 2010 bring in terms of social media?
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NewsASA throws out M&S ‘sexist’ ad claims
The Advertising Standards Authority has thrown out claims of sexism over the Life on Mars actor Philip Glenister’s part in Marks & Spencer’s Christmas TV campaign following about 100 complaints.
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NewsAsda borrows Sainsbury’s slogan
Asda borrowed one of rival Sainsbury’s advertising catchphrases at the weekend, declaring “Good food costs less at Asda”.