All Marketing & branding articles – Page 126
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NewsDixons tones down second leg of ad push
Electricals market leader DSGi has launched the second phase of its irreverent ad campaign for its online business Dixons.co.uk.
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NewsMarks & Spencer engages with shoppers on Facebook
Marks & Spencer director of store marketing and design Nayna McIntosh fielded questions on pre-Christmas discounting and controversial Christmas ads in a live web chat on Facebook on Tuesday.
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NewsChaka Khan will star in a campaign for Evans
Music legend Chaka Khan is starring in a campaign for plus-size fashion retailer Evans. The singer will model a selection of clothing from the retailer’s Christmas collection.
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OpinionCustomers won’t put up with analysis paralysis
Customer-centricity is the buzzword for retailers who like to think that they listen to their customers. But listening is no longer enough, super-fast analysis and response is also necessary for retailers to truly meet demand.
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AnalysisMarketing: The perfect message mix
Marketers have always been the biggest users of customer data. But by analysing it to create deeper insight, retailers can make their marketing budgets stretch further. Joanna Perry investigates
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AnalysisSocial media: Why M&S is listening to the word on the web
Marks & Spencer is starting to engage with its customers online, analysing their feedback to help make commercial decisions. Joanna Perry finds out what this insight is teaching it
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NewsMoss Bros uses James Bond-inspired promotion
As the Christmas party season nears, menswear specialist Moss Bros promoted its dresswear hire and delivery service with a James Bond-inspired abseiling stunt at its Covent Garden flagship.
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OpinionSocial commerce in practice
Retail Week yesterday hosted a webinar on social commerce that highlighted both how much retailers have to gain from engaging with their customers, but also the many questions they have concerning how they should go about it.
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NewsMydeco promotes virtual products through PlayStation gaming platform
Homewares shopping aggregation site Mydeco has opened a virtual store in Sony’s social gaming platform PlayStation Home.
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NewsDebenhams confirms pre-Christmas Spectacular
Debenhams has confirmed it will launch its pre-Christmas Spectacular on Wednesday, promising more price cuts than the same Sale last year.
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NewsM&S ads ‘help Waitrose sales’
Waitrose this morning claimed that Marks & Spencer’s high-profile price comparison ad campaign has helped its own sales.
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NewsSainsbury’s pushes loyalty and non-food
Sainsbury’s is launching an ad campaign today focusing on its loyalty scheme Nectar card for the first time as it seeks to capture more of shoppers’ Christmas spend.
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NewsRecession to drive store card comeback
Store cards are posed for a comeback next year as retailers offer alternative lending options to consumers finding it hard to secure credit through other channels.
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NewsIceland's Christmas advertising campaign launches on Sunday
Christmas Iceland’s Christmas ad campaign launches on Sunday with familiar celebrities Coleen Nolan and Jason Donovan taking centre stage.
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NewsJohn Lewis ponders VAT delay
Department store group John Lewis may steal a march on the rest of the high street by not passing on the higher rate of VAT until the end of January.
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NewsMarks & Spencer offers online shoppers 1p delivery
Marks & Spencer has kick-started its Christmas online sales campaign by offering shoppers delivery for a penny.
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NewsJohn Lewis to launch Christmas ad campaign on Sunday
John Lewis will launch its Christmas television campaign on Sunday, aimed at rekindling the excitement felt by children when they open their presents on Christmas Day.
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NewsBurberry social network to celebrate trench coat
Burberry, the upscale retailer and brand, has launched a social networking site celebrating its famous trench coat.
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NewsPerfume Shop launches Christmas marketing drive
The Perfume Shop is offering shoppers deals of up to 60% off
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Opinion
Retail surgery: Protect your online brand name
How can I protect my brand when it comes to website domain names?