All Marketing & branding articles – Page 132
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Analysis
Media is cheaper but ad spend remains essential
One benefit of the recession is that media is cheaper than ever. But, as Charlotte Hardie warns, retailers still need their ad spend to be effective
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NewsWal-Mart designates Asda international centre of marketing excellence
Wal-Mart has designated Asda its international centre of marketing excellence. The UK retailer will act as a global marketing academy for Wal-Mart under the leadership of Rick Bendel.
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NewsProduct of the Year logo recognised by half of UK consumers
The Product of the Year logo has experienced a “dramatic” rise in awareness levels among UK consumers.
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NewsVision Express refines targeted marketing with SPSS analytics tool
Vision Express is set to improve the effectiveness of its marketing communications with the introduction of a marketing analytics tool from SPSS.
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NewsAsda’s George to offer downloads with clothing
Asda clothing brand George has struck a deal with Universal Music giving shoppers free music downloads when they buy certain clothes.
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OpinionDeliver the Essentials
Cutting prices needn’t compromise quality, as Waitrose’s new range shows, says Mark Price
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NewsSainsbury’s on TV
Sainsbury’s chief executive Justin King has let four shopfloor staff loose in the grocer’s boardroom for a new Channel 4 TV programme called I’m Running Sainsbury’s, which starts next Tuesday at 9pm.
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NewsPC World to build brand with ‘biggest ever’ marketing drive
PC World has launched a brand-building ad campaign jettisoning its traditional focus on price and deals in favour of a message on meeting customer needs as technology transforms lifestyles.
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NewsSpecsavers re-creates its TV ad across billboards
The opticals retailer has taken its “free varifocals” TV ad message and used it across the UK on outdoor billboards.
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NewsShoppers swarm to Marks & Spencer Penny Bazaars
VIDEO: Bargain-hungry shoppers turned out in force today as Marks & Spencer opened Original Penny Bazaars in 300 stores as part of its 125th anniversary celebrations.
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NewsHMV working with Clarity Commerce for real-time loyalty system
HMV plans to extend its purehmv loyalty card to its live venues and cinemas once it is satisfied with its membership base.
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NewsM&S reveals new marketing tagline: ‘Quality worth every penny’
Marks & Spencer has unveiled a new marketing tagline – “Quality worth every penny” – to emphasise its value credentials and reputation for quality.
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AnalysisBe sure your marketing attracts the tourists
Overseas shoppers are making the most of the weak pound, so how can retailers exploit this international influx? Charlotte Hardie reports
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News
Mindbubble.co.uk maximises social media potential
Mindbubble.co.uk has been created to get women aged between 25 and 50 years old to participate in brand and product research, providing a textbook example of a way that social media techniques can be used by big business.
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NewsLK Bennett to personalise marketing messages
LK Bennett is to personalise the content of marketing emails to its international customer base using a system from smartFOCUS Digital.
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NewsMarks & Spencer launches Premium Club
Marks & Spencer is tomorrow launching a membership club for customers with an M&S Money credit card.
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OpinionNew era of supermarket loyalty wars?
Tesco has led the charge on loyalty cards. Will its Clubcard relaunch next week win it back customers from competitors Asda, Sainsbury’s and Morrisons?
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NewsSainsbury's airs 140th birthday ad
Sainsbury’s will tonight air a 60-second ad to commemorate the grocer’s 140th birthday.
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NewsAsda chief marketing officer given Wal-Mart international role
Asda chief marketing officer Rick Bendel has been promoted to a new role of international chief marketing officer for parent company Wal-Mart.
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NewsCarpetright increases ad spend as it focuses on TV to halt sales slide
Carpetright will up its ad spend 15 per cent and alter its marketing strategy as sales fall in the tough big-ticket furniture sector.