All Marketing & branding articles – Page 93
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OpinionComment: Dispatches' Poundland investigation
The real message from last night’s Dispatches programme about Poundland is surely the extent to which retailers are providing consumers with great value in these straitened times.
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AnalysisTopshop’s digital fashion show: What retailers need to know
Topshop has hailed its new social media campaign launched at London Fashion Week a success. Retail Week takes a look.
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NewsVideo: John Lewis launches new TV advert
John Lewis has launched its latest TV advertising campaign to promote its Never Knowingly Undersold strapline.
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NewsTopshop claims record online audience for fashion show
More than 2 million people in 100 countries tuned into fashion retailer Topshop’s livestreamed fashion show at London Fashion Week yesterday.
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AnalysisCampaign of the week: Marks & Spencer, For Every Woman You Are
Marks & Spencer has long been known for its celebrity adverts, from the successful Twiggy campaigns to last year’s less appealing X Factor Christmas ad.
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NewsBhs launches major advertising campaign
Department store business Bhs is launching a TV and press marketing campaign designed to “signal the real change” happening at the business.
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OpinionComment: Invest in your online strategy
At five months pregnant with baby number one, I am the goldmine customer for many retailers.
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AnalysisCampaign of the week: Debenhams, Life Made Fabulous
Last week Debenhams launched the fourth instalment of its Life Made Fabulous campaign, promoting the retailer’s star line-up of designers.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.
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AnalysisAnalysis: How can retailers raise brand awareness?
It’s no longer all about price – retailers must entice customers through an accessible, engaging brand. Rebecca Thomson finds out why retail is becoming more brand aware.
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OpinionComment: Portas must encourage high street retailers to target local customers online
“Erosion, neglect and mismanagement” has led the British high street to the point of extinction, according to Mary Portas, but she’s overlooking a very simple truth.
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NewsMarks & Spencer unveils autumn ad campaign
Marks & Spencer will air its latest advertising campaign, in which product rather than celebrity models take centre-stage, tomorrow evening.
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OpinionComment: How to avoid the race to the bottom
In a tough economy where rising costs and fears over unemployment are battering consumer confidence, it is inevitable that retailers will put price to the fore in their propositions.
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AnalysisDaily deals sites: What do retailers need to know?
Daily deals sites are gaining popularity among savvy shoppers and Amazon’s entry into the market takes the competition up another notch.
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AnalysisCampaign of the week: Matalan, Makes Fashion Sense
Value fashion retailer Matalan, which has a largely out-of-town store estate, has launched a multimedia campaign to increase its visibility.
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OpinionRetail Surgery: Will repositioning our pricing help increase sales?
We are facing intense competition and our sales are falling. Do we need to reposition our pricing versus the competition?
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NewsMarks & Spencer ditches celebs for new ad campaign
Marks & Spencer is to launch a new womenswear campaign without celebrities for the first time since 2005.
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NewsRetailers compete in back-to-school clothing market
Retailers are competing for market share in the lucrative back-to-school clothing market, which Kantar Worldpanel has valued at £350m per year.
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NewsIn pictures: Debenhams launches new ad campaign as it makes Russian debut
Department store chain Debenhams is to launch its next instalment of its ‘Life Made Fabulous’ TV campaign as it opens its first Russian store.
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OpinionComment: Promotional tickets that sell - not just tell
As retailers move closer to an omnichannel strategy we need to see what we can learn from the ecommerce channel and apply in stores to increase revenue and profitability.