All Marketing & branding articles – Page 93
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NewsToys R Us offers Facebook fans chance to star in Christmas TV advert
The retailer is offering anyone who ‘likes’ its Facebook page the chance to enter a competition to have a festive picture of them and their family featured at the end of the Toys R US advert.
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AnalysisAnalysis: Iceland’s bullish boss holds the grocer steady
Despite a tough six months, Iceland founder Malcolm Walker insists the frozen food retailer can excel and explains why staff should think of him as Father Christmas.
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AnalysisCampaign of the week: Waterstones, Importance of Bookshops
In the face of Amazon’s continued dominance in online book sales and the growing popularity of ebooks and tablets, high street bookseller Waterstones has launched an advertising campaign lauding old-fashioned bookshops.
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AnalysisAnalysis: Retailers spread the word with in-store magazines
Despite the proliferation of online content, the in-store magazine has grown in stature and sophistication, providing customer reach and engagement.
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News
Carrefour launches more targeted discount vouchers
Carrefour has launched more targeted discount vouchers in its 1,200 domestic hypermarkets and supermarkets.The retailer is now offering shoppers a voucher on a branded product, based on their shopping behaviour and purchasing history in the store. Targeted vouchers totalling several million euros will be distributed in its stores. Each voucher ...
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AnalysisAnalysis: How can Gap get its edge back?
Steve Sunnocks has just been promoted to global president as part of a management reshuffle at the fashion retailer. How can he improve Gap’s standing in the UK market?
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NewsMorrisons ditches Flintoff for Christmas advert
Morrisons has axed former England cricket star Andrew Flintoff from its advertising campaign this Christmas.
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NewsHomebase ad banned for 'misleading' shoppers
The Advertising Standards Authority has banned an advert created by DIY retailer Homebase after it concluded it was “misleading” shoppers over promotions.
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OpinionRetail Surgery: How can I increase customer loyalty?
How can I increase customer loyalty and ensure shoppers keep coming back?
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AnalysisCampaign of the week: Marks & Spencer, Weekends In
As the nights draw in and the cold weather starts, Marks & Spencer aims to capitalise on consumers staying in of an evening with its new ‘Weekends In’ advert and promotion.
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AnalysisAnalysis: The rise of the supermarkets
Food retail has been transformed in the last 20 years. Rebecca Thomson looks at how the sector has changed and its prospects.
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NewsWaterstones launches campaign emphasising importance of bookshops
Book retailer Waterstones is to launch a marketing campaign to emphasise the importance of bookshops.
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AnalysisCampaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
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NewsMarmite to sponsor Oxford Street Christmas lights
Oxford Street Christmas lights will be sponsored by Marmite this year, and will feature an interactive “love it or hate it” display.
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AnalysisAnalysis: Why is Aldi performing so strongly?
Aldi claimed it is winning shoppers from all of its rival grocers. Retail Week looks at how the German discounter has developed widespread appeal.
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AnalysisCampaign of the week: Sharps, Autumn campaign
Sharps says that its new story-based TV advert promoting its design service is a move away from “typical bedroom company ads”, which usually just feature “a montage of different bedroom styles”.
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OpinionRetail Surgery: How can I make sure that my email marketing is engaging?
How can I make sure that my email marketing cuts through the noise?
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News
Carrefour launches new loyalty programme
Carrefour in Poland’s new loyalty card Rodzinka (Family) now provides shoppers with a PLN10 (£1.92) e-voucher for every 600 points collected in stores.The retailer claims that unlike other loyalty schemes, cardholders can exchange points for e-vouchers directly at the checkout, saving time and providing customer value.The new loyalty programme relates ...
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NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
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NewsVideo: Littlewoods launches autumn ad campaign
Online department store Littlewoods has invested £2.3m in its autumn advertising campaign which highlights the benefits of its payment plan.