All Marketing & branding articles – Page 94
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NewsHMV launches myhmv as next step of multichannel overhaul
Entertainment retailer HMV is launching a new personalised web-based in-store service to promote local and relevant offers to customers in its bid to become a multichannel retailer.
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AnalysisAnalysis: The top loyalty cards on the high street
As fashion retailer Jaeger claims its new loyalty offer is “the most generous fashion brand loyalty scheme on the high street”, Retail Week takes a look at other top reward schemes available.
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AnalysisCampaign of the week: Sainsbury’s, Here’s to extraordinary
Launching two weeks before the Paralympic Games Opening Ceremony, Sainsbury’s ‘Here’s to extraordinary’ TV campaign promotes its sponsorship of the event and chimes an inspirational note that should resonate with those suffering from Olympics withdrawal.
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AnalysisAnalysis: Asda takes on Tesco in battle for spend
Asda’s chief executive is getting ready to fight off a revived Tesco.
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OpinionRetail Surgery: How can I capitalise on exclusive brand partnerships?
How can I leverage exclusive brand partnerships to differentiate our offer?
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NewsMatalan launches online show with ITV
Matalan has embarked on a marketing drive with a new weekly TV show.
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OpinionComment: No place for class divides today
Imagine getting an email from the bank saying that, as you’ve only got £50 in your account, it’s not worth showing you its full range of services. Or a train company deciding that, because you paid the lowest fare, it won’t tell you what’s in the dining car.
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AnalysisAnalysis: Co-op’s battle continues as new era dawns
With its boss stepping down amid challenging market conditions and falling sales, can the Co-op reverse its decline and continue to compete against the big four?
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OpinionComment: Desperate tactics won’t win the game for retailers
Inflation is at its lowest level in two years. But this isn’t necessarily a cause for celebration. Demand is so weak that vendors are desperate to generate revenue.
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AnalysisCampaign of the week: Littlewoods, Coleen Rooney
People love a bit of nostalgia, and Littlewoods has successfully tapped into that mindset with its latest campaign.
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AnalysisAnalysis: Top 10 celebrity fashion tie-ups
As Sir Philip Green aims to emulate the success of the infamous Topshop Kate Moss range with the launch of The Kardashian Kollection - selling the wares of Kim et al - in Dorothy Perkins and BHS, Retail Week takes a look at some of the most memorable celebrity fashion tie-ups over the years
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NewsVideo: David Beckham to star in new Sainsbury's Paralympic advert
Sainsbury’s will debut a new TV advert featuring footballer David Beckham in celebration of the London 2012 Paralympic Games tomorrow.
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OpinionComment: Traditional channels are still alive
Digital is at the forefront of retailers’ minds, and rightly so. But opportunities are being missed where traditional customers are concerned.
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OpinionRetail Surgery: How can we understand who are our most valuable customers?
How can we understand who are our most valuable customers?
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NewsAnalysis: Majestic Wine prospers in the economic downturn
The specialist wine retailer Majestic Wine is thriving despite the depressed economy.
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OpinionComment: Make the shopfloor meaningful
The rules of grocery retailing are changing. Price promises are universal and no longer set the majority of grocers apart, while most of the big brands are generally available in stores all of the time.
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News
Aldi Süd’s Hofer cuts Coca-Cola prices
Discount retailer Aldi Süd’s Hofer has cut retail prices for Coca-Cola products by a third, just weeks after introducing the brand.The change is believed to be a reaction to market leader Rewe Group’s Billa supermarket division. Billa recently launched its latest ‘best price guarantee’, promising loyalty card holders it would ...
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News
Grocer Edeka updates marketing campaign
Grocer Edeka is changing its marketing strategy. With new advertising partner Jung von Matt, Edeka has changed its year-old campaign ‘Wir lieben Lebensmittel’ (‘We just love food’) to a more emotional approach.The strapline now includes a heart symbol in its corporate colour yellow. The co-operative grocer said it “wants to ...
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AnalysisCampaign of the week: DFS, Making every day more comfortable
Sofa retailer DFS has continued its march down the emotional road after its first foray away from price-led advertising earlier this year.
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OpinionComment: Retailers hold the key to more meaningful marketing
In the traditional days of big marketing, billboards and television, information was a one-way street: messages were broadcast from brands to consumers.