All Marketing & branding articles – Page 92
-
AnalysisAnalysis: How can Gap get its edge back?
Steve Sunnocks has just been promoted to global president as part of a management reshuffle at the fashion retailer. How can he improve Gap’s standing in the UK market?
-
NewsMorrisons ditches Flintoff for Christmas advert
Morrisons has axed former England cricket star Andrew Flintoff from its advertising campaign this Christmas.
-
NewsHomebase ad banned for 'misleading' shoppers
The Advertising Standards Authority has banned an advert created by DIY retailer Homebase after it concluded it was “misleading” shoppers over promotions.
-
OpinionRetail Surgery: How can I increase customer loyalty?
How can I increase customer loyalty and ensure shoppers keep coming back?
-
AnalysisCampaign of the week: Marks & Spencer, Weekends In
As the nights draw in and the cold weather starts, Marks & Spencer aims to capitalise on consumers staying in of an evening with its new ‘Weekends In’ advert and promotion.
-
NewsWaterstones launches campaign emphasising importance of bookshops
Book retailer Waterstones is to launch a marketing campaign to emphasise the importance of bookshops.
-
AnalysisAnalysis: The rise of the supermarkets
Food retail has been transformed in the last 20 years. Rebecca Thomson looks at how the sector has changed and its prospects.
-
AnalysisCampaign of the week: Waitrose, #WaitroseReasons
Waitrose’s recent Twitter campaign sparked a torrent of ‘posh’ jibes and quips from social media jokers and divided opinion among marketing experts.
-
NewsMarmite to sponsor Oxford Street Christmas lights
Oxford Street Christmas lights will be sponsored by Marmite this year, and will feature an interactive “love it or hate it” display.
-
AnalysisAnalysis: Why is Aldi performing so strongly?
Aldi claimed it is winning shoppers from all of its rival grocers. Retail Week looks at how the German discounter has developed widespread appeal.
-
AnalysisCampaign of the week: Sharps, Autumn campaign
Sharps says that its new story-based TV advert promoting its design service is a move away from “typical bedroom company ads”, which usually just feature “a montage of different bedroom styles”.
-
OpinionRetail Surgery: How can I make sure that my email marketing is engaging?
How can I make sure that my email marketing cuts through the noise?
-
News
Carrefour launches new loyalty programme
Carrefour in Poland’s new loyalty card Rodzinka (Family) now provides shoppers with a PLN10 (£1.92) e-voucher for every 600 points collected in stores.The retailer claims that unlike other loyalty schemes, cardholders can exchange points for e-vouchers directly at the checkout, saving time and providing customer value.The new loyalty programme relates ...
-
NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
-
NewsVideo: Littlewoods launches autumn ad campaign
Online department store Littlewoods has invested £2.3m in its autumn advertising campaign which highlights the benefits of its payment plan.
-
NewsB&Q marketing director Katherine Paterson steps down
B&Q marketing director Katherine Paterson is leaving the DIY retailer after two years in the role to explore opportunities outside parent company Kingfisher.
-
NewsAsda hit by website glitch
Asda has been hit by a website glitch affecting its Price Guarantee scheme that has meant customers have claimed for food vouchers worth thousands of pounds.
-
AnalysisCampaign of the week: Sainsbury’s, No Need To Shop Around For Great Deals
In the ferociously competitive grocery market, price has rarely been more important. Sainsbury’s aims to push its successful Brand Match pledge further with a £2m awareness campaign, and has taken aim at Asda and Tesco.
-
NewsWalmart boss Cheeseright: 'Low price is our best loyalty scheme'
Asda’s everyday low prices stance means it does not need to launch a loyalty card, according to Walmart boss David Cheesewright.
-
AnalysisAnalysis: Lessons from the September reporting season
A raft of retailers ranging from John Lewis to Argos and spanning food to homewares updated last week. Retail Week examines the picture they paint of retail conditions.