All Marketing & branding articles – Page 92
-
OpinionComment: Retailers must use customer data effectively
I’m not a lover of TLAs – that’s two- or three-letter acronyms in case you didn’t know.
-
NewsMarks & Spencer unveils Christmas TV advert
Marks & Spencer is to launch its new Christmas TV advert for its clothing range on Wednesday.
-
NewsMatalan airs family-focused Christmas ad
Fashion retailer Matalan has launched a new Christmas TV advert featuring a family at Christmas.
-
NewsDebenhams launches first Christmas ad in six years
Department store Debenhams has launched its first Christmas advert in six years.
-
NewsVideo: Asda launches Christmas TV advert
Asda is to launch its Christmas TV advertising campaign on Sunday.
-
AnalysisCampaign of the week: Tesco, £5-off promotion
Responding to declining profits and shoppers fleeing to supermarket and discount rivals, Tesco handed its £110m advertising account in July to agency Wieden + Kennedy to recharge its campaign strategy.
-
NewsVideo: Waitrose changes tack for this year’s Christmas ads
Waitrose has shunned the expensive Christmas TV adverts typical of the festive period in favour of a stripped back campaign emphasising the season of goodwill.
-
NewsVideo: Tesco launches Christmas TV ad campaign
Tesco has launched the first of a series of Christmas TV adverts.
-
NewsVideo: Full Monty director creates The Co-op's Christmas campaign
The Co-operative Food has ditched its ‘Good with Food’ strapline for its Christmas advertising campaign created by the director of The Full Monty.
-
OpinionComment: Big data questions loom large over retailers this Christmas
The question posed by ‘big data’ is one that continues to go largely unanswered for retailers.
-
OpinionComment: Mascots can provide a powerful brand image
Let’s hear it for retailers with mascots. In some cases the mascots are one of the first things that pop into your head.
-
NewsHarvey Nichols unveils racy ad campaign
Upscale department store group Harvey Nichols has unveiled a racy ad campaign to support the opening of its first standalone Beauty Bazaar store at Liverpool One.
-
AnalysisCampaign of the week: Ikea, Playin’ With My Friends
Ikea marketing manager Peter Wright says the retailer’s new advert is a “step change” from its previous campaigns.
-
InterviewQ&A: Michael Sharp, Debenhams chief executive
Debenhams today reported a 2.6% increase in total sales in the last year driven by strong international growth. Michael Sharp tells Retail Week how the retailer is achieving growth.
-
NewsIn pictures: Waterstones launches Kindle advertising
Bookseller Waterstones is launching an advertising campaign for Amazon’s Kindle device.
-
News
Coles Group abandons My5 grocery discount
Coles Group has abandoned its My5 grocery discounts in order to target more offers to its customers.My5 was introduced in April as part of the relaunch of the FlyBuys loyalty scheme and offered daily discounts of 10% off five grocery items when shoppers spent more than Aus$50 (£32.21). Coles said ...
-
AnalysisAnalysis: Catering for the family market
Catering for families in stores can increase consumer engagement and sales. But as the family unit changes, retailers need to be creative and considered.
-
NewsAccessorize mulls loyalty card launch
Accessorize is considering launching a loyalty card after conducting a “successful” trial.
-
NewsAsda warns shoppers over email scam
Asda has warned shoppers not to fall for fake emails that claim to be from the grocer attempting to collect personal information.
-
NewsVideo: Tesco's new TV adverts are go
Tesco has unveiled its first TV advert, which features the Thunderbirds theme tune, since hiring Wieden + Kennedy to handle its £110m advertising account.