All Personalisation & analytics articles – Page 3
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Retail VoiceWhy retailers need to listen, not shout
With Christmas creeping ever closer, Adobe’s Suzanne Steele explains what consumers really want from retailers this festive season is empathy
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Retail VoiceRetail reloaded: why successful CX starts with an identity-first approach
With customer expectations continuing to evolve in a digital-first world, Okta’s Ian Lowe examines how identity and access management can help UK retail brands stay ahead of the curve
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Retail VoiceThe four retail opportunities that need to be addressed
Shoppers are looking for both affordability and sustainability. Thomas Harms, global retail leader at EY Germany, believes retail has an opportunity to deliver both.
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Retail VoiceThe technology shift driving change for retailers
With retailers increasingly utilising technology to bridge the gap between the digital and physical world, CHILI publish’s Kevin Goeminne takes a look at what this new frontier really means for retail.
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Retail VoiceThree stages of retail opportunity in the metaverse
With the metaverse offering retailers a whole new level of customer interaction, EY’s Thomas Harms takes a look at what firms can do to seize the moment
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Retail VoiceThree ways to create a better customer connection
Exceeding expectations is a sure-fire way to keep shoppers happy. Slalom’s Miriam Souissi explores three ways in which retailers can go above and beyond to create better customer connections.
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Retail VoiceWhat shoppers want: More personal, less choice, stronger purpose
Consumer expectations are higher than ever before, but what is it that shoppers really want and how can retailers achieve it? Adobe UK’s marketing director Peter Bell highlights what retailers can do to stand out.
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AnalysisDeliveroo, Boots and L’Occitane lift lid on strategic priorities
Retail leaders reveal how partnerships, supply chain innovation and CX optimisation are helping them forge a path ahead.
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Retail VoicePersonalisation is now retail’s CX battleground – here’s how brands can stand out
Brands must tailor their offering to the consumer if they want to stay one step ahead, says David Morton, sales and solutions director at Arvato CRM Solutions.
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Retail VoiceHow to future-proof supply chain disruption
Retailers that take the lead and deal with supply chain issues ahead of time will reap the benefits, says Greg Petro, chief executive of First Insight.
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Retail VoiceData – the most valuable tool for any retailer to thrive
Smart use of data is the best way for retailers to bounce back, says Simon Brennan, vice president sales for Europe at Engage Hub
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Opinion‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Retail VoiceThe new retail reality – five ways to win in disruptive times
As we emerge from the pandemic, Catalina UK vice-president and managing director Premal Patel explains how retailers can come back stronger.
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Retail VoiceHow to achieve data supremacy using analytics and machine learning
With consumer behaviour heavily weighted towards speed and convenience, retailers need a renewed focus on the customer journey, says Andy MacInnes, chief technology officer at Appsbroker.
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Retail VoiceFive ways to bring the best of online into the store
Retailers can bring the best of online into their stores, says Joanne Joliet, head of worldwide business development, fashion and apparel, Amazon Web Services.
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GalleryStore gallery: Lego unveils its most experiential store in New York
Lego has opened its most experiential store yet in New York City, with new concepts that combine digital and physical elements.
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Retail VoiceData in motion is now key to customer-centricity. Here’s why
Businesses that aren’t using data in real time are missing out on a huge opportunity, says Confluent director for business value consulting Lyndon Hedderly.
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Retail VoiceThree ways to transform customer experience and drive retail
With elevated levels of online sales here to stay, retailers must adapt to maintain their competitive edge, says David Morton, sales and solutions director at Arvato CRM Solutions UK.
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Retail VoiceGetting personal is key to ecommerce success
Ecommerce businesses need to personalise the customer experience to boost conversion rates, says product manager at Coveo Andrea Polonioli.
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AnalysisSix ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.