All Personalisation & analytics articles – Page 4
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Retail VoiceThree ways direct mail can help win consumers over
Far from being outdated, direct mail is the perfect way to satisfy customer expectations and also drive sales, says Precision Proco chief executive Jon Bailey.
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Opinion‘Data is one of the biggest opportunities still available in retail’
Brands and retailers have an opportunity to pause and listen to what their customers want before blindly marketing products at them, says Sarah Curran-Usher.
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VideoWatch: Pets at Home, SilkFred and BrandAlley CEOs on the new drivers of loyalty
Some of the sector’s leading chief executives have come together to debate the future of loyalty in the new world of retail.
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InterviewInterview: McDonald’s Pomroy reveals ingredients of enduring success
There’s a real buzz around McDonald’s UK headquarters in north London – and not just because of the heavy machinery renovating its adjoining Hamburger University.
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Retail VoiceProviding a multi-sensory experience for your multichannel consumer
How retailers can use events and appointments to optimise the in-store experience
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Retail VoiceEurope reaching tipping point in online grocery
New ‘Role of Digital in Food Retailing’ research from IDC, commissioned by Precima, reveals fresh food and personalisation drive the value equation
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OpinionOpinion: Thomas Cook is a victim of demand for personalisation
It is often written that younger consumers value experiences more than actual products. A lot that is written about ‘millennials’ is often lazy stereotyping, but there is something about their desire for experiences that rings true.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Analysis
Almost half of retailers desperate to fill data roles
Business leaders are looking for expertise outside of their organisations to support ongoing data strategies
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Retail VoiceFive steps for AI success
Wherever you sit in retail it’s likely you’ve thought about how AI could enhance the shopper experience, improve things for your people, simplify processes or reduce cost.
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Retail VoiceFive retail trends that are driving better CX
What lies in store for the future of retail customer experience (CX)? Genesys gives a rundown of the top five trends that should be part of every director’s strategy.
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OpinionWhy shaping industry-wide standards matters
Find out how being part of future plans, standards and regulations for the retail value chain will enhance your business and the industry as a whole.
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NewsM&S hires ex-Tesco Clubcard boss Andrew Mann
Marks & Spencer has drafted in the former boss of Tesco Clubcard, Andrew Mann, as its new head of insight and customer loyalty.
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OpinionHow can retailers take advantage of blockchain?
Oracle's Antony Welfare explores the role of the Retail Blockchain Consortium in advancing innovative new tech within the retail supply chain.
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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AnalysisDemystifying AI: What retailers need to know
Artificial intelligence is the buzz phrase du jour, but what does it mean for retailers and how can it be harnessed to drive meaningful business transformation?
