All Personalisation & analytics articles – Page 5
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OpinionWhen personalisation is creepy, not cool
I’m sure every one of us has seen the famous Piccadilly Lights in London – the neon extravaganza that has illuminated Piccadilly Circus for decades.
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OpinionOpinion: Digital shelf-edge labelling is the future
You all know that ad that goes “it does what it says on the tin”, but how many retailers can match up to this simple claim?
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VideoThe Retail Week: Personalisation special with Monetate
The Retail Week team are joined by Monetate’s vice-president of client services Jay Sarwar to discuss the latest trends in personalisation.
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CartoonBlower’s retail cartoon: Retailers get personal
Cartoonist Patrick Blower’s take on retailers’ increasingly sophisticated and widespread use of personalisation to engage their customers.
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AnalysisPersonalisation: Is data your next decision-maker?
Personalisation has become the top priority for retailers and etailers, but as Ben Cooper reports, it’s a complex business to get it right behind the scenes.
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AnalysisFew retailers see personalisation as essential
Exclusive Retail Week research reveals only 14% of UK retailers view personalisation as essential to their ongoing customer strategies.
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OpinionShop Direct’s Baldock leaves personalisation lessons
Retail’s revolving doors have spun at a considerable pace this year – and last Friday Alex Baldock became the latest big-name boss to reveal his departure.
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AnalysisPersonalisation lessons from Spotify, Netflix and Monzo
Amazon and Shop Direct have been heralded for their incorporation of personalisation into their business – but what can the retail sector learn from others?
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AnalysisGetting personal: What is possible with personalisation?
Personalisation is still at a nascent stage, but it is already boosting business for retailers including Sephora, Shop Direct and Jack Wills.
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VideoWatch: eBay showcases subconscious shopping experience
Online marketplace eBay is pushing for deeper personalisation on its platform in an attempt to create a more serendipitous ecommerce experience.
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NewsShop Direct profit rise boosted by mobile and athleisure
Shop Direct recorded its fifth consecutive year of rising profits and sales as purchases made on smartphones comprised over half of the retailer’s overall sales.
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OpinionOpinion: From start-up to big corporate and back again
Zalando has gone from start-up to retail titan in under a decade and is now partnering with smaller businesses – why aren’t more retailers following suit?
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NewsHolland & Barrett poaches Starbucks exec for new CIO role
Holland & Barrett has snapped up Starbucks’ vice-president of technology Mark Fabes for its newly-created chief information officer role, Retail Week can reveal.
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NewsZalando launches fashion start-up acceleration platform
Zalando has unveiled Zalando Build, a new programme which will allow start-ups to become rapidly integrated onto the etailer’s fashion site.
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NewsShop Direct uses AI and social media to find new customers
Shop Direct’s retail and technology director Jon Rudoe says that the etailer has has “tremendous success” mining its data and social media to target new customers.
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Retail VoiceAre retailers empowering store associates?
As retail evolves to support a complex omnichannel experience, the store associate’s role is changing. But what can retailers do to maximise their value?
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Retail VoiceMarketing myth #1 – should marketers use urgency?
With an identified range of 15 marketing emotions, Persado shows brands how to take their relationships with online shoppers to the next level.
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AnalysisJon Rudoe: Gut feeling isn't dead in big-data retail
Data analytics are revolutionising retail – and most other industries too.
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OpinionOpinion: The three tech-led models disrupting retail
The ability of technology to disrupt the retail market is well-known, but does the emerging trend of online to offline suggest that things may be changing?
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AnalysisFive lessons retailers can learn from Skyscanner
Skyscanner has disrupted online search and travel sectors alike with its easy to use holiday research platform.