All Personalisation & analytics articles – Page 5
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OpinionHow to survive in the connected age
In the age of the connected consumer what does a modern, successful company look like?
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OpinionConsider these caveats concerning blockchain technology
At Oracle, we are extremely interested in the current and future state of blockchain in retail and consumer packaged goods (CPG) supply chains.
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OpinionHow to connect with consumers who want to be forgotten
Consumers want to disengage from irrelevant and impersonal communications – the key to keeping their attention is personalisation
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AnalysisDemystifying AI: What retailers need to know
Artificial intelligence is the buzz phrase du jour, but what does it mean for retailers and how can it be harnessed to drive meaningful business transformation?
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NewsEx-HoF CIO Burnett to lead retail at IBM
House of Fraser’s former chief information officer Julian Burnett has been appointed as head of IBM’s UK retail division.
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AnalysisWatch: Why Amazon is 'terrible' at personalisation
Retail Week’s panel debate on data collaboration heard senior retail figures criticise Amazon for lack of personalisation despite its supposedly enviable customer data.
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NewsSainsbury's revamps Nectar in bid to ‘redefine loyalty’
Sainsbury’s is overhauling its Nectar scheme as the supermarket giant bids to “redefine loyalty” by providing shoppers with personalised offers.
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NewsAlibaba adds ‘sight’ capabilities to its smart speaker
Alibaba has launched the latest iteration of its AI-powered speaker with visual capabilities that allow the device to read and understand written text.
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OpinionOpinion: How to bring retail personalisation offline
So far, personalisation has largely been characterised by the use of customer data to produce digitally led marketing activities, product recommendations and targeted content online.
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OpinionHow big data will power the latest advancements at Hermes
Hermes UK chief executive reveals plans for a new website and app powered by big data that will enrich the customer experience.
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Retail VoiceThree ways to win over consumers in 2018
As a new year approaches, Komal Helyer of Pure360 discusses the key steps brands should take to keep up with customer expectations.
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Retail VoiceIs your CEO a bit like Jeff Bezos?
Why retail leaders should look to Amazon’s pioneering chief executive as they navigate a sector transformation.
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OpinionOpinion: Retail’s Black Friday fate hinges on mobile
As a consumer, the prospect of Black Friday means to start planning ways to put yourself into financial ruin nice and early.
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OpinionWhen personalisation is creepy, not cool
I’m sure every one of us has seen the famous Piccadilly Lights in London – the neon extravaganza that has illuminated Piccadilly Circus for decades.
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OpinionOpinion: Digital shelf-edge labelling is the future
You all know that ad that goes “it does what it says on the tin”, but how many retailers can match up to this simple claim?
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VideoThe Retail Week: Personalisation special with Monetate
The Retail Week team are joined by Monetate’s vice-president of client services Jay Sarwar to discuss the latest trends in personalisation.
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CartoonBlower’s retail cartoon: Retailers get personal
Cartoonist Patrick Blower’s take on retailers’ increasingly sophisticated and widespread use of personalisation to engage their customers.
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AnalysisPersonalisation: Is data your next decision-maker?
Personalisation has become the top priority for retailers and etailers, but as Ben Cooper reports, it’s a complex business to get it right behind the scenes.
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OpinionShop Direct’s Baldock leaves personalisation lessons
Retail’s revolving doors have spun at a considerable pace this year – and last Friday Alex Baldock became the latest big-name boss to reveal his departure.