All articles by Rebecca Thomson – Page 38
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NewsBarratts increases email conversion rates after e-commerce overhaul
Barratts has increased its email conversion rates after an overhaul of its e-commerce strategy.
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NewsAvon launches social networking site
Door-to-door beauty specialist retailer Avon has launched a social networking site to connect its sales people with new and existing customers.
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Opinion
The possibilities of internet TV
Internet enabled TV will see television becoming a two-way channel, instead of a broadcast channel. The evolution is likely to change the way retailers can use TV to sell to people, and the changes have several implications.
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AnalysisFinding and keeping the best
High staff turnover in stores can be costly, so how do you deal with it, asks Rebecca Thomson
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Opinion
Facebook goes cross-channel - what Deals means for retailers
Facebook launched its Deals service in the UK today, giving retailers the chance to aim offers at consumers based on their location.
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Opinion
Will contactless payments take off?
Contactless payments have been getting a bit of attention in the last few days.
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AnalysisChristmas Trading: The good, the bad, and the ugly
Terrible weather hit retail hard this Christmas, but some managed to prosper regardless. Rebecca Thomson wraps up Christmas 2010 with the help of OC&C’s Christmas trading index
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Opinion
Technology stories from around the web
Interesting things we’ve seen around the web this week:
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Opinion
Which blogs and forums should retailers target?
Amongst the ranting blogs and the videos of cats, there’s a handful of truly useful sites on the web that are increasingly influencing what people buy.
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Opinion
Why it will pay to be aware of social commerce
Social networks are already a fairly well established part of marketing, customer service and advertising – the next stage will see them muscling in on transactions.
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NewsHalfords forgets to renew domain name
Eager shoppers to Halfords.com were met with a holding page on the website yesterday after the company forgot to renew its domain name.
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NewsGrocers act to improve product information accuracy as mobile commerce grows
Retailers including Tesco and Sainsbury’s have signed up to a service designed to help them hold more accurate product information and take better advantage of multichannel and mobile commerce.
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AnalysisA show of support for carers
Growing numbers of carers has led to Sainsbury’s introducing a new policy. By Rebecca Thomson
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AnalysisMultichannel comes of age
Data analytics, mobile commerce and precision marketing were all hot topics at this year’s NRF. Rebecca Thomson reports
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Opinion
Asos launches transactional Facebook store
Asos.com has announced it will launch a Facebook shop later this month, allowing its 390,000 fans to buy its clothes without leaving the Facebook site.
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Opinion
How to approach social networking as a retailer
Retailers haven’t always managed to get the balance right when it comes to social networks, with some incapable of seeing them as anything but another sales or broadcasting channel.
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Opinion
Google's plans for retail in the future
Most retailers are aware by now that clean customer and product data is what will take their business to the next level in the coming years.
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AnalysisSocial networking strategies that click
Social networking is a minefield, so what should retailers do to get it right?
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Opinion
Tesco still pondering social media
Social networks might seem ubiquitous for consumers who have been used to them for years, but many of the biggest players in the retail world are still figuring out what their role is on sites like Facebook and Twitter.
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Opinion
Protecting customer data: encryption versus tokenisation
Encryption is the best known way of protecting sensitive customer data, but a new method is creeping into retailers’ consciousness.