All Social media articles – Page 28
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OpinionComment: How can social media save the High Street?
All the indications are that, without urgent action, the UK High Street could turn into a boarded-up ghost-town.
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OpinionComment: Building brands in the digital retail era
The news that Ocado is planning a move into dedicated non-food sites for categories such as pets, baby, health and beauty and home and gardening got me thinking.
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OpinionSainsbury’s develops blind football simulator
Sainsbury’s has developed an online simulation of Paralympic sport Blind Football to coincide with the London 2012 Paralympic Games, which Sainsbury’s is sponsoring.
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OpinionRetail Surgery: How do I ensure I adhere to regulations when advertising on Twitter?
How can I make sure I don’t fall foul of the regulator when advertising to customers on Twitter?
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionSuccessful mobile retail apps
Design an app, build it, launch it to market and tell your customers about it. Sounds easy, right? Well yes, if you apply the magic formula.
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NewsMaplin invests £40m to improve business
New chief executive John Cleland to drive ecommerce and boost store numbers by 50%.
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AnalysisAnalysis: Tesco's growing use of customer data
Tesco is taking e-commerce customisation one huge step further than anyone else, displaying higher priced items only for customers it believes can afford them.
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NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
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AnalysisNew directions in retail technology
Ahead of the Cable & Wireless Worldwide Retail Week Technology Summit in September, Anna Richardson Taylor talks to some key speakers about their technology priorities.
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.
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AnalysisGrocers’ move into digital entertainment: What do retailers need to know?
Supermarket giants Sainsbury’s and Tesco see digital entertainment as a key driver of growth in their non-food strategies
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NewsLittlewoods Facebook show prompts sales spike
Littlewoods has hailed its Facebook TV programme as a success after it stimulated record sales for the featured products.
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OpinionSocial media is not about follows or likes
For retailers, social media can be much more than just a broadcast or customer service tool.
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OpinionDiamond Jubilee: A PR campaign to remember
The Diamond Jubilee marketers did a brilliant job on Britain’s super brand.
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OpinionRetailers follow in Amazon’s footsteps
Supermarket group Sainsbury’s surprised on Tuesday, a day ahead of its quarterly update, with the acquisition of Anobii, an ebooks service and social network for book lovers.
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AnalysisThe changing face of fashion retail
Fashion has come a long way in 20 years, as the rise of online and Asian manufacturing drove significant change. Rebecca Thomson charts the trends that have changed the sector.