All Video articles – Page 8
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VideoFrasers Schmasers – will Sports Direct rebrand make any difference?
As Sports Direct unveils plans for a group rebrand to Frasers, retail adviser Richard Hyman and Retail Week head of content Grace Bowden discuss whether a new name will have any impact on how the business is perceived by brands or shoppers.
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VideoWill John Lewis’ focus on in-store experience pay off?
After the opening of John Lewis’ revamped department store in Southampton, where services and experience are centre stage, Retail Week executive editor George MacDonald and stores editor John Ryan discuss whether it lives up to its ‘playground’ billing and how effectively the new approach has been executed.
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VideoWatch: M&S unveils second Christmas advert
M&S has launched its second Christmas advert following “great customer and colleague response” to its first ‘Go Jumpers’ advert.
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VideoWatch: Tesco Christmas ad goes back to the future for centenary celebrations
Tesco has launched its festive advert, featuring a delivery driver and a trip through the years as the retailer celebrates its 100th Christmas.
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VideoRita Clifton: Why JLP and M&S hit the mark in festive ad battle
As John Lewis unveils its highly anticipated Christmas campaign, Brandcap co-founder and Asos non-executive director Rita Clifton joins Retail Week’s Grace Bowden to discuss the retailers that have pulled a Christmas cracker with their festive adverts.
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VideoWatch: John Lewis and Waitrose unveil first joint Christmas ad
John Lewis & Partners and Waitrose & Partners have created a joint Christmas advert for the first time as the two retailers prepare to operate as a single business.
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VideoWatch: Sainsbury’s Christmas builds on retailer’s 150th anniversary story
Sainsbury’s festive advert for this year builds on the grocer’s 150th anniversary and a tongue-in-cheek origin story for the creation of St Nicholas.
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VideoWatch: Debenhams ‘takes the stress out of shopping’ in Christmas ad
Debenhams has unveiled its Christmas advert featuring X Factor and I’m a Celebrity… star Fleur East as a fairy godmother helping to take the stress out of shopping for those hard-to-buy-for family members.
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VideoWatch: Kevin the Carrot saves Christmas in Aldi advert
Kevin the Carrot takes on vegetable rival Russel Sprout and his gang - the Leafy Blinders - in this years Aldi Christmas advert featuring Robbie Williams’ famous ‘Entertain Me’ song.
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VideoWatch: Boots ditches the schmaltz in Christmas campaign
Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.
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VideoWatch: M&S encourages families to ‘go jumpers’ this Christmas
Marks & Spencer has unveiled its Christmas advert with a focus on knitwear as it gets set to sell 5 million jumpers this festive season.
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VideoWatch: Ikea goes against the grain with Christmas advert
Ikea has unveiled its Christmas advert that goes against traditional festive themes, featuring a family feeling “home shame” ahead of guests arriving for dinner.
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VideoWatch: Lidl Christmas advert goes ‘Big On’ low prices
Lidl has unveiled its Christmas ad, which builds on its ‘Big On’ creative framework to show shoppers how they can make their “festive a reality”.
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VideoCan M&S’ floundering fashion business ever recover?
Marks & Spencer’s apparel arm suffered a like-for-like sales slide of 5.5% in the first half. Chief executive Steve Rowe has taken control of the clothing business and says a new team has got off to a great start and “their first ranges have delivered”. GlobalData global retail research director Maureen Hinton joins Retail Week executive editor George MacDonald to discuss M&S’ fashion prospects.
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VideoWatch: Amazon 'delivers smiles' with Christmas campaign
Amazon revealed its Christmas advert this week, featuring its recognisable boxes singing to people on their journeys home for Christmas.
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.