All Customer articles – Page 144
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News‘Misleading’ Carphone Warehouse ad is banned by advertising watchdog
Carphone Warehouse has been forced to remove an advert after the Advertising Standards Authority (ASA) branded it misleading.
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VideoWatch: Tesco launches pop-up wine bar to 'bring Finest brand to life'
Tesco has launched its first wine bar as part of a move to boost awareness of its Finest brand and drive ’retail-tainment’ in a competitive marketplace.
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AnalysisAnalysis: Why retailers are introducing new compelling concessions
Concessions have long been the lifeblood of department stores and the industry in general has served up some compelling and surprising tie-ups lately.
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AnalysisAnalysis: What is Alibaba's 8.8 day and how will it benefit Sainsbury's?
Sainsbury’s aims to turbo-charge its growth in China next week on 8.8, Alibaba’s shopping event for international brands.
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AnalysisInfographic: Mobile apps for the modern consumer
How are shoppers interacting with retailer apps on their smartphones and tablets? Find out in this new infographic.
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VideoWatch: Topps Tiles boss Williams on 'out-specialising the specialists'
Topps Tiles boss Matthew Williams discusses the changing consumer and how its consultation table is a vital part of the customer journey.
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AnalysisAnalysis: What retailers can learn from Domino’s online strategy
Domino’s Pizza was a new entrant in the biggest 50 retailers by online traffic listing this weekend, charting at number 34 in IMRG’s quarterly ranking.
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NewsDFS launches new TV ad to celebrate Team GB and ‘Great Brits’
DFS has launched a 30-second TV advert to promote its sponsorship of Great Britain’s Olympians ahead of the start of the 2016 Rio Games.
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VideoWatch: How Cath Kidston is reaping the benefits of brand collaboration
Marketing director Sue Chidler explains what Cath Kidston’s new partnership with Disney means for the vintage lifestyle brand.
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VideoWatch: Dixons Carphone's Oxford Street offering explored in a store tour
Dixons Carphone has opened a “3-in-1” model on Oxford Street, London and stores editor John Ryan explains how the space is used.
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OpinionRetail surgery: How can retailers make the most of Wi-Fi analytics?
How can retailers make the most of Wi-Fi analytics?
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OpinionOpinion: Are big-ticket sports sponsorships a retail sales let-down?
As the dust from Euro 2016 settles, all eyes are on Rio – but how can retailer sponsors ensure they cash in on Olympic fervour?
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AnalysisAnalysis: Five things retailers can learn from Pimlico Plumbers
Pimlico Plumbers grew from small local firm to the UK’s most recognisable plumbing brand. Here are five things retail can learn from it:
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OpinionOpinion: Investment rather than cost-cutting will help retailers navigate Brexit
I have been giving a lot of thought to the implications of Brexit for retail and the strategic options available to retailers.
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AnalysisInfographic: Improving the cross-device retailing journey for consumers
Understanding how consumers shop across multiple platforms will grow increasingly important for retailers as online journeys become more complex.
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OpinionOpinion: The value of mobile apps for the retail workforce
Consumers today expect more than ever before from bricks-and-mortar stores. How can retail staff use apps to meet shoppers’ expectations?
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NewsEbay launches advertising tool allowing DIY retailers to target home buyers
EBay has launched an ‘advanced targeting’ tool that allows home and DIY retailers to connect with customers looking to buy a house.
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NewsAldi extends Team GB Olympic partnership to hammer home British credentials
Aldi has extended its partnership with Great Britain’s Olympic athletes by pledging to sponsor the team until the 2020 games in Tokyo.
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NewsHouse of Fraser confirms start date for Harding replacement Walmsley
House of Fraser has confirmed that former Marks & Spencer digital director David Walmsley will join the business at the end of August.
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OpinionOpinion: Is traditional customer loyalty a thing of the past?
As shoppers swop brand loyalty for speed and convenience, how can retailers use technology to ensure their in-store offer is up to scratch?

















