All Customer articles – Page 146
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OpinionOpinion: Harness the marketing potential of digital technology
Digital technology is massively empowering in retail but the smart strategy is still to lead with the right content and experience.
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VideoThe Retail Week: Retail pay rates, easyFoodstore and Morrisons price cuts
Catch up on this week’s big retail stories with analysis from Retail Week executive editor George MacDonald and news editor James Wilmore.
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AnalysisAnalysis: Eight trends transforming customer experience in retail
Convenience is currently the watchword in customer experience trends. We pick out a few of the best examples from around the world.
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NewsWhich retailers are winning the battle for customer loyalty and engagement?
Join Retail Week in celebrating excellence and innovation in customer-centric retailing, submit your entry before February 12.
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OpinionOpinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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NewsOcado customer service focus helps full-year profits rise
Online grocer Ocado’s pre-tax profits surged 65.3% to £11.9m in the year to November 29, 2015 as its focus on customer service paid off.
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News
Retailer Think Tank: Taking the brakes off customer-centric transformation
Join leading supply chain and multichannel directors at a networking breakfast on February 23 to explore ways to adjust to the demands of digital commerce.
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NewsMorrisons ‘Price Crunch’ campaign slashes fruit and veg prices
Morrisons is to slash prices on more than 1,000 items, many in fruit and vegetables, as it launches its new ’Price Crunch’ campaign.
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NewsWatch: Amazon spotlights Echo virtual assistant in first Super Bowl ad
Amazon has given a push to its virtual assistant device Echo in a teaser ad featuring Alec Baldwin, ahead of its first Super Bowl commercial.
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OpinionOpinion: Six things retailers must do in 2016 to win over consumers
Retailers must adapt to changing shopper needs and habits to keep consumers happy. Here are some of the key factors to address.
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NewsWatch: Waitrose spotlights Pick Your Own Offers in new ad campaign
Waitrose has launched an advert focusing on value as part of its fight against the discounters, after suffering its worst Christmas since 2006.
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NewsBreakfast briefing: Retail news on Amazon and Co-op
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OpinionOpinion: David Bowie offered retailers lessons in reinvention and innovation
The death of David Bowie – unexpected and too soon – had a profound impact on many of us, and highlights how perceptions can differ.
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NewsNRF: Blog day three – do away with ‘multichannel’ tag and listen to customer
Believing technology alone will transform the retail landscape into a sleek, slick, multi-platform, frictionless world is a dangerous conviction.
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NRF: Interview with Macy’s head of digital technology Yasir Anwar
Macy’s head of digital tech and founder of Macy’s Labs, Yasir Anwar, reveals how he views innovation in today’s disruptive retail landscape.
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AnalysisNRF: Blog day two – impact of ‘me-centricity’ on New York’s most innovative stores
US retailers are catering for a new trend in consumer behaviour – me-centricity – by providing bespoke shopping experiences.
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NewsNRF: Interview with River Island chief information officer Doug Gardner
River Island’s information boss reveals what’s involved in the fashion retailer’s major business transformation in the digital age.
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OpinionOpinion: Sports Direct's bad form has nothing to do with bad press
It wasn’t a boycott by Guardian readers that tripped up Sports Direct boss Mike Ashley, but a failure to manage City expectations.
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AnalysisRetail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
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AnalysisAnalysis: The battle of the retail Christmas ads commences
The Christmas ad competition is on to win shoppers’ seasonal spend. Here are some of the retailers’ approaches adopted for this year’s campaigns.

















