All Customer articles – Page 147
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OpinionBlack Friday may be a nightmare before Christmas for retailers
Sales have already taken a hit in anticipation of Black Friday discounting, but the full extent of its impact remains to be seen.
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NewsData: John Lewis Christmas ad clocks up more than 6 million views on YouTube
Data: John Lewis’ latest Christmas advert, unveiled last Friday, has already generated more than 6 million views on YouTube.
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AnalysisAnalysis: Retailers have made Black Friday a rod for their own backs
Black Friday is now firmly established in the UK, but some retailers are scaling back their involvement after difficulties last year.
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NewsM&S signs up 1.8m Sparks members as customers shrug off data fears
M&S has so far signed up 1.8 million shoppers to its Sparks membership scheme and a website data scare has not hit applications to join.
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NewsNotonthehighstreet.com takes aim at rivals with biggest Christmas campaign
Notonthehighstreet.com has launched its biggest ever Christmas marketing campaign that takes aim at its more traditional retail rivals.
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NewsHotel Chocolat boss: ‘Consumers want to see brands being adventurous’
Hotel Chocolat founder and chief executive Angus Thirlwell says today’s consumer “wants to see their brands being adventurous”.
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NewsAsos Rewards loyalty and engagement programme to be rolled out
Fashion etailer Asos is to roll out a loyalty scheme after an enthusiastic reaction from shoppers to a trial.
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NewsTesco's new ads off to awkward start but proof will be in Christmas pudding
It’s an awkward start for Tesco’s new campaign that balances the nation’s general goodwill to stars against our disbelief in the price offer.
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NewsNeed to know: What retailers can learn from Amazon's fake review action
Amazon has fired its latest salvo in its battle against fake reviews with action against 1,114 individuals, but what does it teach others?
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AnalysisThe British public are falling out of love with traditional loyalty programmes
M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?
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Report StoreConnecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
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AnalysisRetailers should build emotional currency to win hearts rather than minds
When it comes to hard gigs in marketing, there can be few tougher than selling the benefits of mouthwash. Listerine has taken a new approach
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AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
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Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.
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NewsAldi launches High Court action against Bargain Booze ad campaign
Aldi has filed a writ at the High Court demanding Bargain Booze ceases an advertising campaign that lampoons the discount grocer.
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NewsWaitrose expands Pick Your Own Offers after signing up 700,000 members
Waitrose has signed up 700,000 customers to its Pick Your Own Offers loyalty scheme and rolled it out to 250 more products.
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AnalysisRetailers should look to tie up with influencers for their marketing
Doritos getting in touch with their inner lad is an example of how retailers could effectively tie-up with influencers for their marketing.
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NewsVery.co.uk picked as The X Factor 2015’s official fashion partner
Very to offer customers chance to shop the look of X Factor 2015 contestants
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NewsMorrisons price match ads cleared after Aldi complaints, but asked for more clarity
Morrisons has had the validity of its Match & More price match scheme cleared by the advertising watchdog following complaints from rival Aldi.
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NewsBoohoo signs popstar Charli XCX to design four ranges over 18 months
Online fashion retailer Boohoo.com has signed up popstar Charli XCX to design four clothing ranges over the next 18 months.