All Customer articles – Page 149
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NewsDFS sues rival furniture retailer Sofaworks over brand name
Newly floated DFS is suing rival furniture business Sofaworks in a dispute over brand names.
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AnalysisAnalysis: Retailers are sitting on top of an untapped online goldmine
Retailers may believe they have finally got to grips with the world of online retail, but now is the time to wake up to the opportunities of ecommerce version 2.0.
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OpinionData gurus must never forget that shopping is all about people
Worryingly, the ‘future of marketing is all about mathematics’ according to one successful data guru, whom I seriously hope has got it wrong.
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NewsMaplin parts company with group marketing officer Breffni Walsh
Maplin group marketing officer Breffni Walsh has parted company with the electricals retailer after just over a year in the role.
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NewsMaplin to feature robot in adverts as it seeks to triple brand awareness
Maplin will feature a robot that can be trained to do household tasks in its next marketing campaign as it seeks to triple brand awareness.
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NewsHabitat shows off design credentials in voyeuristic TV ad
Habitat has launched its first TV ad since it was bought by Home Retail Group as it seeks to reinforce its credentials as a design brand.
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NewsLloydsPharmacy launches first TV ad in four years to push wider health offering
LloydsPharmacy has returned to television advertising for the first time in four years to promote its services beyond dispensing prescriptions.
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OpinionComment: Retailers could learn a lot from Skoda's eye-tracking technology
For all the talk of how digital technology can bring a more engaging experience to customers, the reality is that a lot of digital creative is actually quite passive.
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NewsAmerican Apparel censured for thong bodysuit ad that 'sexualised' a child
American Apparel has received another dressing down from the advertising watchdog after featuring a “sexualised” image of a model who appeared underage.
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NewsRetail Week Live: B&Q's Chris Moss on accidentally sending out 70,000 bomb hoaxes
B&Q customer and marketing director Chris Moss has encouraged retailers to do things that might appear crazy to others, even if there are unintended consequences.
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NewsRetail Week Live: YouTube's Ben McOwen Wilson offers tips on how to engage
YouTube’s EMEA director advises retailers to create distinctive and surprising content on the video platform in order to win over the masses.
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NewsRetail Week Live: Retailers must start thinking like brands, urges branding guru
Brands are the biggest threat the retail industry faces, unless retailers start adopting the same mindset, BrandCap chairman and portfolio director Rita Clifton CBE told delegates at Retail Week Live.
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OpinionComment: Five things to consider when hijacking the news agenda
If content is king, then context is emperor when it comes to hijacking the news agenda, says Good Relations’ Anna Terrell.
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NewsPoundland banned from claiming everything £1 on website by ad watchdog
Poundland can no longer claim all its prices are £1 on its website after a reprimand from the Advertising Standards Authority.
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NewsArcadia’s Tania Foster-Brown to join Selfridges as marketing director
Tania Foster-Brown, one of Arcadia tycoon Sir Philip Green’s closest and longest serving lieutenants, is leaving the fashion group to join Selfridges.
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NewsTK Maxx airs its first ever Red Nose Day TV advert
TK Maxx aired its first ever TV advert for Red Nose Day during the week, starring singer Lily Allen wearing a charity T-shirt.
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OpinionComment: Vloggers can provide retailers with the authenticity they often lack
Consumers engage with video content like no other form, but brands’ efforts to go it alone have been patchy.
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NewsCarpetright to overhaul brand with new logo and store design
Flooring specialist Carpetright is overhauling its brand as it prepares to trial a new logo and store design in the summer.
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AnalysisStart-up of the week: Prepaid card provider Pockit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week prepaid card provider Pockit is in the spotlight.
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NewsHarvey Jones prepares first TV campaign to support store expansion
Kitchen specialist Harvey Jones will launch its first ever television campaign early next year to support its store expansion programme.