All Customer articles – Page 145
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NewsWatch: Morrisons new ad campaign emphasising its fresh produce offer
Morrisons has launched a rebranded Easter ad campaign that focuses on the retailer’s fresh produce offer and family values.
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Retail VoiceOpinion: How to prepare for a new era of retail in 2020
Fast-forward four years from now and there will be a very different set of shoppers who have adopted a very different way of shopping.
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NewsAmazon launches its new live click-and-buy TV programme
Amazon has launched a new click-and-buy TV show, which streams live and allows viewers to interact with the hosts and buy items instantly.
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OpinionOpinion: The grocers' 'special' offers seem anything but to me
The grocery sector is overdue for a radical rethink in terms of how it handles product promotions and incentivises customer loyalty.
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NewsIkea uses interactive video to boost loyalty scheme engagement
Ikea has created a personalised video for its loyalty card holders in the UK which it plans to roll out globally to boost brand engagement.
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NewsAldi ad could face probe from watchdog following Morrisons complaint
Aldi could face a probe from the advertising watchdog after grocery rival Morrisons complained about the discounter’s latest ad campaign.
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OpinionOpinion: Marketing on Mother’s Day is about more than flowers
The days of doing the predictable should be behind us when it comes to marketing. But how free-thinking are retailers in this regard?
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NewsRetail Diary: Marble Arch gets FCUKed as retail stars light up M&S reunion
Marble Arch and other UK landmarks get FCUKed, retail stars light up an M&S reunion and the Sainsbury’s customer with a spring in her step.
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NewsEbay launches targeted advertising tool after Co-op pilot proves successful
EBay has launched a real-time targeted advertising tool for retailers after trialling the technology during The Great British Bake Off.
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NewsTesco's 'misleading' Brand Guarantee ad banned by watchdogs
Tesco’s advertising for its price-matching Brand Guarantee scheme has been banned after watchdogs labelled it “misleading”.
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GalleryStore of the week: Converse to go one step further with personalisation
Personalisation stations are not new but Converse is introducing designers into its New York store to help customers create unique products.
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OpinionOpinion: Beware, there’s a predator in the retail jungle – it’s Amazon
As the online retail giant continues its march into new categories and widens its delivery offer, how will the rest of the industry compete?
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NewsHow do the world’s best restaurants deliver customer experience?
When it comes to customer experience, the world of gastronomy leads the way. See how your business can benefit – Wednesday March 2.
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NewsAldi campaign dubbed 'misleading' and 'a sign of desperation'
Aldi’s latest promotional campaign counterattacking Morrisons’ Price Crunch has been dubbed “misleading” and a “sign of desperation”.
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OpinionRetail surgery: How to ensure your store revamp turns a profit
How can a retailer ensure its store revamp turns a profit?
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OpinionOpinion: Chief customer roles underpin how shoppers think about retail
News Asda has hired Saatchi & Saatchi X founder Andy Murray as chief customer officer once again casts a spotlight on this very modern role.
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AnalysisProfile: Asda's new chief customer officer Andy Murray
In the week his tennis star namesake became a dad, news Andy Murray will be Asda’s chief customer officer didn’t serve up as many headlines.
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OpinionOpinion: Forget convenience shopping, the future’s about experience
Convenience has become a modern fixation. Retailers provide it constantly, creating new and smarter ways to make shopping easier and faster.
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DataData: Valentine’s Day spend to hit £980m despite negative shopper sentiment
Valentine’s Day spending is poised to rise marginally this year despite over half of consumers feeling that it is a waste of money.
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AnalysisAnalysis: How to leverage the subliminal power of music in store
Whether in the foreground increasing spend rate or at a slow tempo to encourage dwell time, music has a strong influence on in-store behaviour.