All Customer articles – Page 157
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AnalysisAnalysis: Retailers’ new Sales strategies to meet consumer demand
Promotional activity has altered over the past few years. Retailers push online discounts and break from traditional January Sales, so what’s the best tactic to pursue?
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NewsTopps Tiles to sponsor national weather on ITV's Daybreak
Topps Tiles has agreed a 12-month deal with ITV1’s Daybreak to sponsor the breakfast programme’s national weather forecast.
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NewsMorrisons enlists Ant and Dec for TV campaign
Morrisons has agreed a partnership with TV presenters Ant and Dec. The duo will star in the grocer’s new advertising campaign and Morrisons will sponsor their Saturday night light entertainment TV shows, Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsEvans Cycles unveils Sir Chris Hoy as brand ambassador
Six-time Olympic champion Sir Chris Hoy has been unveiled as Evans Cycles’ new brand ambassador.
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NewsArgos to launch interactive ad to promote apps
Argos is to launch a mobile-interactive TV advert to promote its iPad and smartphone apps.
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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NewsMajestic Wine faces crunch Christmas campaign
Majestic Wine is to embark on a make-or-break advertising campaign next month as it considers whether to dump the fledgling TV ads.
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AnalysisAnalysis: Does Co-op's brand heritage matter to its customers?
The social history of a retailer may not sound like the stuff movies are made of but last night saw the premiere of The Rochdale Pioneers, a film charting the history of the British co-operative movement and the principals behind the eponymous mutual retailer. Will the programme hit the spot for its customers?
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AnalysisAnalysis: Boots' new ad campaign
Boots has scrapped its well-established ‘Here come the girls’ TV ad for a more emotive, inspirational theme for Christmas, and this year the campaign is bigger than ever – with a full 60 second ad and four 30 second spin-offs.
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NewsAccessorize mulls loyalty card launch
Accessorize is considering launching a loyalty card after conducting a “successful” trial.
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NewsVideo: Tesco's new TV adverts are go
Tesco has unveiled its first TV advert, which features the Thunderbirds theme tune, since hiring Wieden + Kennedy to handle its £110m advertising account.
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NewsMorrisons ditches Flintoff for Christmas advert
Morrisons has axed former England cricket star Andrew Flintoff from its advertising campaign this Christmas.
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NewsHomebase ad banned for 'misleading' shoppers
The Advertising Standards Authority has banned an advert created by DIY retailer Homebase after it concluded it was “misleading” shoppers over promotions.
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NewsWaterstones launches campaign emphasising importance of bookshops
Book retailer Waterstones is to launch a marketing campaign to emphasise the importance of bookshops.
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NewsVictoria Plumb to launch first television campaign
Online bathroom retailer Victoria Plumb will launch its first TV advertising campaign next week to drive brand awareness.
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AnalysisTopshop’s digital fashion show: What retailers need to know
Topshop has hailed its new social media campaign launched at London Fashion Week a success. Retail Week takes a look.
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NewsBhs launches major advertising campaign
Department store business Bhs is launching a TV and press marketing campaign designed to “signal the real change” happening at the business.
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AnalysisAnalysis: Retailers’ evolving communications strategies
Retailers’ evolving communications strategies have sparked reviews of the creative agencies they work with.