All Customer articles – Page 159
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OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.
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NewsHalfords launches TV ad to inspire the UK to love the open road
Halfords unveils its new TV ad campaign tonight which aims to inspire people to love the open road and celebrate the joys of cycling.
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OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
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NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
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AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.
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NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.
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NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
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NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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AnalysisAnalysis: The six secrets of working with bloggers
How can retailers improve the way they work with bloggers? Jo Middleton, creator of the blog Slummy Single Mummy, explains what retailers should do.
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AnalysisAnalysis: Why retailers should tap in to the pink pound
In the week that same-sex marriages became legal in England and Wales, Retail Week looks at how retailers are wooing gay consumers and other previously marginalised groups.
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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NewsMarks & Spencer reveals all-star line-up for new womenswear campaign
Marks & Spencer has unveiled another impressive line-up of influential women for its new womenswear marketing campaign.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.