Retail Week Indicator 2018 rankings

Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey.

Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

The below table reveals where the leading 180 retailers in the UK are positioned and why.

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Position	Retailer	Marketing (%)	Logistics & Customer Service (%)	Cross-channel (%)	Ecommerce (%)	Total (%)
1	Asos	76.0	72.6	27.5	63.6	61.5
2	Amazon	56.0	67.0	21.1	83.0	60.1
3	JD Sports	46.7	59.8	55.0	56.9	58.6
4	Tesco	78.7	54.5	49.5	59.6	58.0
5	Screwfix	30.7	46.6	55.0	61.4	56.3
6	Argos	45.3	59.5	63.3	58.5	54.1
7	Currys PC World	50.7	55.6	54.1	54.0	53.9
8	Apple	38.7	33.0	77.4	65.0	53.4
9	Boots	78.7	34.9	70.6	54.8	52.7
10	Marks & Spencer	80.0	48.6	76.1	48.1	52.0
11	John Lewis	73.3	44.7	57.8	57.4	51.1
12	WiggleCRC	62.7	53.6	17.7	63.6	51.1
13	eBay	53.3	45.8	16.5	65.4	50.5
14	Quiz	48.0	33.0	50.2	58.0	50.5
15	Morrisons	82.7	43.6	33.0	52.1	50.0
16	Schuh	41.3	51.1	56.0	46.6	49.7
17	Matchesfashion.com	41.3	56.1	19.0	59.8	49.6
18	H&M	73.3	40.2	39.1	56.6	49.3
19	Asda	37.3	63.4	48.6	56.0	49.0
20	Sainsbury’s	66.7	64.2	42.2	52.1	49.0
21	Holland & Barrett	70.7	41.3	43.7	49.6	48.3
22	B&Q	70.7	40.5	52.0	48.5	48.1
23	Next	41.3	54.2	45.3	58.0	47.7
24	Ikea	59.3	34.1	50.2	44.9	47.3
25	Zara	44.0	57.0	56.9	44.1	47.1
26	Zalando	46.7	39.7	16.5	62.4	47.1
27	Bathstore.com	33.3	47.2	44.3	47.0	47.1
28	Footasylum	49.3	39.7	34.3	51.6	47.1
29	Ao.com	36.0	60.9	14.1	55.1	47.0
30	Superdrug	73.3	25.7	37.3	49.6	46.9
31	Boohoo.com	53.3	50.6	24.8	44.2	46.5
32	Coast	44.0	51.1	39.1	48.6	46.2
33	Missguided	54.7	56.1	24.5	51.9	46.1
34	Farfetch	54.7	42.7	45.3	51.9	45.8
35	Burberry	40.7	34.6	57.5	55.4	45.7
36	Superdry	34.7	29.3	37.9	51.2	45.5
37	Oasis	54.7	40.2	52.6	43.0	45.0
38	Selfridges	46.7	47.5	37.3	48.1	45.0
39	River Island	53.3	50.3	50.8	47.9	44.8
40	Waterstones	68.0	27.9	41.0	46.2	44.6
41	Halfords	36.0	31.3	52.0	59.9	44.5
42	Karen Millen	70.7	43.3	48.3	45.3	44.5
43	Go Outdoors	70.7	30.7	56.6	45.6	44.1
44	Childrensalon	73.3	33.0	13.5	53.3	44.0
45	Game	78.7	48.0	26.6	48.4	43.3
46	Office	40.0	50.8	36.7	48.9	43.2
47	Shop Direct	61.3	55.6	16.5	50.3	42.7
48	Yoox Net-a-Porter	52.0	50.8	7.3	59.2	42.2
49	Urban Outfitters	66.7	25.1	53.2	46.4	42.2
50	Topshop	42.7	34.6	70.3	39.0	42.1
51	Ocado	77.3	62.8	9.8	45.2	42.0
52	Ann Summers	36.0	33.0	27.5	55.9	41.8
53	The Entertainer	36.0	45.3	49.8	38.3	41.5
54	Lovehoney	42.7	48.3	7.3	48.1	41.4
55	Mint Velvet	34.7	39.1	37.9	48.9	41.2
56	N Brown	36.0	48.0	37.3	47.8	41.1
57	Mothercare	45.3	36.0	49.2	62.5	40.8
58	Wickes	44.0	58.4	26.3	38.2	40.6
59	Feelunique	57.3	41.6	14.7	47.7	40.5
60	Dreams	33.3	34.6	31.8	40.0	40.0
61	Aldi	41.3	34.4	31.8	51.2	39.5
62	New Look	57.3	61.2	48.3	46.8	39.5
63	Lush	40.0	28.5	32.4	45.5	39.3
64	Made.com	50.7	21.2	23.5	50.1	39.3
65	Debenhams	50.7	45.0	35.8	44.6	38.5
66	Lakeland	38.7	38.0	35.2	51.2	38.5
67	Monsoon	66.7	57.8	33.0	36.8	38.1
68	Moss Bros	32.0	39.9	31.8	39.8	37.5
69	Outdoor and Cycle Concepts	28.0	38.8	36.7	42.4	37.3
70	Amara	40.0	48.3	9.2	45.5	37.3
71	Ted Baker	52.0	27.7	36.7	31.5	37.2
72	Mountain Warehouse	32.0	31.3	24.5	38.7	37.1
73	Dunelm	44.0	37.7	37.0	38.0	36.6
74	Dune	42.7	41.9	29.4	40.9	36.4
75	Better Bathrooms	38.7	41.3	12.2	46.3	36.4
76	Hobbs	62.7	44.4	26.3	41.3	36.4
77	Waitrose	61.3	39.9	31.2	40.8	36.2
78	Pets at Home	60.0	35.8	40.1	34.2	36.1
79	Birchbox	66.7	26.8	14.7	45.6	36.0
80	Matalan	78.7	20.1	38.5	37.1	35.9
81	Kurt Geiger	34.7	25.4	27.5	41.9	35.9
82	Paperchase	64.0	49.2	22.0	36.0	35.9
83	Evans Cycles	54.7	41.3	30.0	38.9	35.7
84	Sofology	41.3	46.9	30.6	35.0	35.7
85	Jack Wills	62.7	29.6	38.5	34.3	35.6
86	Iceland	49.3	37.2	11.6	36.3	35.4
87	Wilko	45.3	21.8	31.8	47.7	35.3
88	All Saints	46.7	39.1	22.6	41.5	35.1
89	QVC	30.7	22.9	14.1	44.9	35.1
90	The Body Shop	69.3	27.4	17.7	46.7	35.0
91	Notonthehighstreet	48.0	25.1	5.5	60.0	35.0
92	DFS	49.3	39.1	35.8	36.3	34.9
93	Sweaty Betty	46.7	32.4	15.3	42.0	34.6
94	Jessops	29.3	34.1	24.8	37.0	34.4
95	Reiss	61.3	33.8	30.0	35.7	34.4
96	Hobbycraft	58.7	28.5	23.2	43.1	34.4
97	Topps Tiles	30.7	46.4	35.8	38.6	34.3
98	The White Company	46.7	34.6	17.7	32.1	34.3
99	French Connection	48.0	31.3	30.6	41.6	34.2
100	Harrods	61.3	24.0	25.1	30.4	34.1
101	Hotel Chocolat	70.7	28.2	27.5	30.5	34.0
102	WHSmith	42.7	20.7	24.5	39.1	34.0
103	Sports Direct	53.3	16.2	33.6	45.3	33.7
104	The Hut Group	52.0	30.2	7.3	45.7	33.3
105	MandM Direct	38.7	39.1	6.7	45.1	33.3
106	Furniture Village	36.0	32.4	26.9	41.3	33.3
107	Victorian Plumbing	24.0	39.4	14.1	39.3	33.3
108	Jigsaw	29.3	30.2	33.0	40.2	33.2
109	Liberty	69.3	38.0	20.8	32.8	33.1
110	Ryman	31.5	37.2	11.6	44.9	33.1
111	Gap	68.0	27.9	24.5	43.5	32.8
112	Claire’s Accessories	48.0	19.0	34.9	41.5	32.5
113	Shoe Zone	38.7	41.1	24.5	39.7	32.5
114	Uniqlo	29.3	28.8	30.6	37.2	32.4
115	ScS	37.3	33.8	17.1	35.0	32.3
116	Harvey Nichols	69.3	24.0	22.6	41.2	32.3
117	Oliver Bonas	42.7	40.2	15.9	37.0	32.1
118	Whistles	41.3	27.4	30.6	35.7	32.0
119	Moonpig	44.0	33.2	3.7	35.7	31.9
120	Home Bargains	30.7	27.9	19.6	35.4	31.8
121	Fat Face	46.7	26.8	30.6	38.2	31.7
122	Houseology	37.3	33.0	1.2	43.8	31.6
123	Joules	38.7	21.8	30.0	34.8	31.5
124	Homebase	37.3	22.3	31.5	32.7	31.4
125	The Range	52.0	17.0	19.0	31.2	31.3
126	Oak Furniture Land	25.3	25.4	13.5	40.4	31.0
127	Boux Avenue	57.3	32.4	19.0	34.2	30.7
128	Mamas & Papas	37.3	36.0	44.0	29.3	30.5
129	Robert Dyas	37.3	31.0	17.7	37.4	30.4
130	Clarks	38.7	24.6	45.0	33.4	30.4
131	Victoria Plum	26.7	46.6	3.7	41.6	30.1
132	Laura Ashley	54.7	35.2	22.0	32.8	30.1
133	White Stuff	25.3	34.9	25.7	37.2	30.1
134	TM Lewin	24.0	30.7	23.9	42.0	30.0
135	Loaf	25.3	31.8	14.7	27.6	29.2
136	Boden	29.3	30.7	12.8	37.1	28.8
137	LK Bennett	37.3	33.0	25.7	33.7	28.1
138	Space NK	60.0	27.1	11.6	37.1	27.9
139	Fortnum & Mason	32.0	37.7	11.6	25.5	27.8
140	Charles Tyrwhitt	29.3	28.5	12.8	41.2	27.7
141	TK Maxx	37.3	19.6	22.0	32.8	27.6
142	Peacocks	34.7	18.4	23.2	36.3	27.5
143	B&M	24.0	17.9	15.9	28.8	27.3
144	Majestic Wine	30.1	27.1	30.6	28.7	27.2
145	The Works	44.0	19.6	23.9	33.4	27.2
146	HMV	57.3	21.8	27.5	25.7	27.1
147	Woolovers	42.1	36.9	9.2	34.5	27.0
148	Crew Clothing	44.0	30.2	25.7	30.1	26.8
149	Phase Eight	38.7	22.9	27.2	36.0	26.7
150	Finery	52.0	24.0	3.7	32.3	26.6
151	Bonmarché	42.7	19.6	20.8	37.1	26.1
152	allbeauty	32.0	33.0	3.7	29.0	25.9
153	Primark	48.0	9.5	14.1	28.0	25.8
154	LloydsPharmacy	30.7	30.2	25.1	30.2	25.6
155	Card Factory	38.7	29.6	14.7	30.5	25.2
156	Blue Inc	32.0	21.2	22.0	37.6	25.2
157	Cath Kidston	36.0	17.9	21.4	30.9	25.2
158	SecretSales	60.0	16.2	10.4	29.1	25.0
159	Green Man Gaming	33.3	7.3	0.0	45.1	24.9
160	Eve Sleep	17.3	48.0	9.2	26.1	24.8
161	TOFS	43.5	11.2	14.7	37.2	24.8
162	SilkFred	53.3	20.1	3.7	29.3	24.6
163	Hamleys	34.7	29.9	6.7	31.2	24.5
164	Carpetright	48.0	17.0	26.3	30.4	24.5
165	PetsPyjamas	50.7	16.2	2.4	37.2	24.1
166	Sofa.com	22.7	28.5	19.0	28.0	23.9
167	BrandAlley	53.3	16.8	3.7	26.6	23.2
168	Thorntons	33.3	36.6	15.3	29.0	23.2
169	Lidl	33.3	12.3	17.7	26.9	23.1
170	Bravissimo	57.3	29.1	12.8	25.5	22.4
171	Brighthouse	26.7	29.9	6.1	21.0	16.6
172	Poundland	26.7	11.7	7.3	21.4	16.5
173	Booths	36.0	20.9	7.3	20.3	16.1
174	The Co-operative Food	45.3	8.9	14.7	8.5	12.8
175	McColl’s	20.3	2.2	9.8	10.2	11.1
176	Tapi	20.5	16.8	6.1	9.8	9.7
177	Tiger	18.7	3.4	11.0	8.8	9.0
178	Fenwick	24.8	3.9	10.4	10.4	7.4

Between when the analysis was conducted to the launch date, Poundworld fell into administration and has been removed from the ranking. Poundworld had been placed 180th. House of Fraser has also been removed from the ranking as it future is unclear at the time of publication. This has brought the list to 178 retailers.

To understand how Retail Week measured retailers’ digital capabilities, please read the full methodology.