All Marketing & branding articles – Page 106
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AnalysisCampaign of the Week: DFS Making everyday more comfortable
After years of price-focused campaigns, sofa retailer DFS has changed tack. Its latest television advert is designed to appeal to shoppers’ emotions, and marks a new direction for the retailer.
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NewsNew Tesco technology aids promotions
Tesco is to share like-for-like product sales data with suppliers through an IT solution that will enable it to plan promotions more efficiently.
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NewsSelfridges hires new marketing boss
High end department store Selfridges has hired Richard Taylor as marketing director.
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NewsEBay launches first TV ad since 2007
EBay is launching its first TV advertising campaign since 2007 to promote the amount of new product sold on the site.
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NewsTesco reshuffles marketing team
Tesco has made several key changes in its marketing team appointing Carolyn Bradley as its group brand director in the process.
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AnalysisRetail Week Conference 2012: What topics will be covered?
This year’s conference will give you the knowledge you need to compete today.
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NewsTesco unveils next round of Big Price Drop cuts
Tesco has slashed price tags in another round of its Big Price Drop campaign.
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GalleryMorrisons: A lesson learnt
Morrisons’ M Local convenience format has arrived in Manchester city centre and is finding favour with students. John Ryan reports.
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NewsSales uplift at Ann Summers after La Senza hit the buffers
The lingerie retailer enjoys a sales hike and launches ‘tongue in cheek’ ad campaign
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AnalysisClarks Image recognition technology
Image recognition technology is becoming a popular way for retailers to enrich their marketing campaigns and link up the different channels – brands including Debenhams and Marks & Spencer have both tried it.
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AnalysisIceland: Success in a cold climate
Malcolm Walker is close to winning control of Iceland, the business he founded. He tells Alex Lawson he is as committed as ever to the frozen food retailer.
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NewsSainsbury's renews contract with Nectar
Sainsbury’s has signed a new “long-term” contract with Aimia, the parent of loyalty programme Nectar.
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OpinionDo you mind adverts if they mean you pay less?
Robert Gregory is the co-Global Research Director at Planet Retail. He has over a decade’s experience in analysing retail trends with a particular focus on Asia.
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OpinionTesco faces long road to recovery
Simon Laffin is an independent retail adviser and non-executive director with extensive experience in retail markets across Europe, USA, and Australia.
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NewsVideo: DFS launches 'emotional' ad as it moves away from price-led campaigns
DFS, one of the biggest spenders in advertising, has launched a new TV ad that represents a major shift away from its usual price-led campaigns.
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AnalysisTechnological innovation: Where can retailers invest?
Rebecca Thomson reports on how retailers are adapting to technological innovation and keeping a keen eye out for emerging cutting-edge IT.
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NewsM&S general merchandise brand director Jones leaves
Marks & Spencer’s brand director for general merchandise, Alison Jones, has quit the retailer after less than a year in post.
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GalleryThe fabled Aesop
Skincare brand Aesop breaks the rules when it comes to standalone stores, but it is a success story. John Ryan reports.
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NewsCheryl Cole to open StylistPick's first pop-up shop
Online accessories specialist StylistPick is to open a pop-up shop at Westfield, London next week where face of the brand Cheryl Cole will make an appearance.
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AnalysisHow do men shop?
When it comes to harnessing customer spend, retailers’ focus is typically on women. What can retailers do to better tap into the male shopping psyche, asks Charlotte Hardie.