All Marketing & branding articles – Page 106
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NewsTesco continues coupon drive
Tesco has launched a voucher offer on its clothing lines as the grocer continues its post-profit warning fightback.
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Analysis‘We are not going to be an also-ran’ says Tesco chief
After Tesco’s worst Christmas for two decades, chief executive Philip Clarke reveals how he plans to get the grocer back on track. Alex Lawson reports.
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AnalysisAnn Summers
One of the criticisms often levelled at retail advertising is that retailers can falter in their ambition to do something different.
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AnalysisHow to win spend and inspire people
Customers might think they don’t want to spend, but they may just need some gentle persuasion. Rebecca Thomson finds out how to get people shopping when they think they don’t want to.
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OpinionRetail skills are engine of success
Retailers’ customer-focus and skillset make them perfectly placed to diversify, says David Wild.
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OpinionThere are still ways to reduce costs
Retailers face yet another tough year after the annus horribilis of 2011.
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AnalysisThe secrets of a successful store
In this exclusive extract from former Ikea chief executive Anders Dahlvig’s book, he assesses what makes a great shop.
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AnalysisCo-op Big Deals within Easy Reach
January is always a time for the grocers to focus on deals, and the Co-op has become one of the most vocal this year in a bid to grab spend.
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News30,000 vote on Ann Summers model
Ann Summers’ campaign to find a real woman to be the face of is brand received 30,000 votes from the public in three weeks.
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AnalysisB&Q Winter Sale
B&Q’s latest marketing campaign is a central part of its biggest and longest winter Sale.
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NewsGrocery giants ramp up their pricing strategies
Asda is holding firm on its Price Guarantee initiative as competitors continue to ramp up their price promotions in the face of a traditional fall-off in spending in January.
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NewsMorrisons raids Sainsbury's for marketing director
Supermarket group Morrisons has poached a senior Sainsbury’s staffer to become marketing director.
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NewsCo-op advertises to win more spend
The Co-operative Food has embarked on a new advertising campaign as it tries to counter a potential fall-off in January consumer spending.
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OpinionCompeting with price comparisons
Unique products and great service will always be valued by shoppers, says Jacqueline Gold.
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AnalysisHarvey Nichols Walk of Shame
It was starting to look like Christmas advertising would be dominated by schmaltz this year, what with the M&S X Factor campaign and John Lewis’s heart-warming offering.
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AnalysisAmazon’s Price Check app: What do retailers need to know?
Amazon’s app has provoked controversy in the US, where retailers fear becoming showrooms for the etailer.
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OpinionGroup buy-in
Why retailers won’t be surprised to hear Groupon is facing an OFT investigation.
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OpinionA new customer is for life, not just for Christmas
As is fairly obvious, I don’t need my looks to earn my living – if I did, I’d have been through a CVA some time ago. However, I do try my best to look after myself.
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AnalysisFigleaves, SaveMe4Later
On the surface, the new Figleaves ad looks fairly standard for a lingerie retailer.
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AnalysisChristmas adverts: Who are the winners and losers?
Retail’s latest batch of Christmas ads have both riled and delighted TV viewers in equal measure. Rebecca Thomson and Richard Huntington sort the crackers from the turkeys.