All Marketing & branding articles – Page 106
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AnalysisB&Q Winter Sale
B&Q’s latest marketing campaign is a central part of its biggest and longest winter Sale.
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NewsGrocery giants ramp up their pricing strategies
Asda is holding firm on its Price Guarantee initiative as competitors continue to ramp up their price promotions in the face of a traditional fall-off in spending in January.
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NewsMorrisons raids Sainsbury's for marketing director
Supermarket group Morrisons has poached a senior Sainsbury’s staffer to become marketing director.
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NewsCo-op advertises to win more spend
The Co-operative Food has embarked on a new advertising campaign as it tries to counter a potential fall-off in January consumer spending.
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OpinionCompeting with price comparisons
Unique products and great service will always be valued by shoppers, says Jacqueline Gold.
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AnalysisHarvey Nichols Walk of Shame
It was starting to look like Christmas advertising would be dominated by schmaltz this year, what with the M&S X Factor campaign and John Lewis’s heart-warming offering.
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AnalysisAmazon’s Price Check app: What do retailers need to know?
Amazon’s app has provoked controversy in the US, where retailers fear becoming showrooms for the etailer.
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OpinionGroup buy-in
Why retailers won’t be surprised to hear Groupon is facing an OFT investigation.
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OpinionA new customer is for life, not just for Christmas
As is fairly obvious, I don’t need my looks to earn my living – if I did, I’d have been through a CVA some time ago. However, I do try my best to look after myself.
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AnalysisFigleaves, SaveMe4Later
On the surface, the new Figleaves ad looks fairly standard for a lingerie retailer.
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AnalysisChristmas adverts: Who are the winners and losers?
Retail’s latest batch of Christmas ads have both riled and delighted TV viewers in equal measure. Rebecca Thomson and Richard Huntington sort the crackers from the turkeys.
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OpinionGrocery price rivalry is no marketing trick
In the week that investigative TV programme Panorama attempted to pick apart the big grocers’ promotional practices, industry data told a different story on supermarket prices and their effect.
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OpinionRetail can raise the UK’s spirits
By having the best product, availability and service retailers can lift the mood, says Mark Price
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NewsBoots tailors its offers at the tills
Boots is producing personalised messages and coupons at the till as part of a drive to improve its loyalty programme.
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Opinion2012 will be all about winning share
With Christmas just over a fortnight away and the die seemingly cast, it is time to look ahead and see what is in store for the sector next year.
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OpinionWaitrose School of Christmas Magic
The past few weeks have been all about the battle for the best Christmas advert, but it’s not just about creating the perfect standalone TV ad.
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NewsBig Price Drop affects Tesco market share
The impact of Tesco’s Big Price Drop has resulted in less cash going through the grocery giant’s tills but more shoppers, market monitor Kantar has reported.
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AnalysisSainsbury’s Million Kids Challenge
In a welcome break from the endless rounds of Christmas ads, Sainsbury’s has launched a campaign with David Beckham to raise awareness of its Million Kids Challenge, which aims to get children involved with sport.
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OpinionLearn from the competition
Rivals can make retailers up their game and help drive innovation, says David Wild.
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NewsM&S lingerie ad deemed 'socially irresponsible'
A Marks & Spencer lingerie ad which appeared on the side of a bus has been deemed “socially irresponsible” after 12 members of the public complained about it and another similar ad.