All Marketing & branding articles – Page 107
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NewsVideo: Delivering the best customer service
At the Skillsmart Retail, World Host Conference, 100 retailers met to discuss customer service standards in the UK.
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NewsHMV launches first TV ad dedicated to tech products
HMV has launched its first TV ad dedicated to its expanded technology offer, which it is rolling out across it stores as it fights declining sales in its core products.
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AnalysisAsda Toy price comparison
Aggressive and ambitious, Asda’s latest campaign pits it head-to-head with Argos and starts a price war on toys.
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OpinionHow to create a knockout brand
Necessity is deemed the mother of invention, but adversity can be its father.
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AnalysisLovehoney ‘Live a sexier life’
Sex toy etailer Lovehoney stirred up predictable amounts of outrage in the the Daily Mail last week after its first TV ad aired on daytime TV.
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OpinionOwn-brand is the future
Taking control of product with private-label ranges makes all the difference, says Ian Cheshire.
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AnalysisSupermarket price wars: Battle of the baskets
Sainsbury’s Brand Match is the latest in what has been a barrage of price promotions to entice hard-pressed shoppers. Are the grocers marshalling their forces for a price war? George MacDonald reports.
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OpinionHow can we win back customers’ trust?
One of the most striking findings of this year’s Retail Proposition Strength Index, launched by OC&C at the World Retail Congress two weeks ago, was that customers’ trust in retail brands is in sharp decline.
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NewsWar of words over Asda own-label market share claims
Supermarket group Sainsbury’s has rejected a claim made by Asda chief executive Andy Clarke at yesterday’s IGD Convention about the pair’s respective own-label market shares.
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OpinionPrice wars are fine, but what about the suppliers?
Another day, another price war. Or so it feels. Great news for shoppers on a budget, terrible news for suppliers.
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NewsAsda launches 'price war' on toys
Asda has kicked off a price war on toys in the run up to the crucial festive period as it launches a new TV ad campaign that takes it head-to-head with Argos.
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NewsRival grocers 'can't get near Morrisons on pricing' says Dalton Phillips
Morrisons chief executive Dalton Philips said Sainsbury’s exclusion of his business from its Brand Match programme is testament to Morrisons’ price-competitiveness.
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NewsSainsbury's to launch Brand Match nationwide on Wednesday
Supermarket group Sainsbury’s is to launch its Brand Match price initiative across the UK from Wednesday as grocery competition hots up.
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NewsSainsbury's poised to extend Brand Match across UK
Supermarket group Sainsbury’s is to launch its Brand Match price promise nationwide after testing the idea in Northern Ireland.
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OpinionRetail surgery: What does 'shopper marketing' mean?
I keep hearing the term ‘shopper marketing’. What does it mean?
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AnalysisWaitrose 'You’ll be surprised at what you’ll find'
Waitrose has a bit of a challenge on its hands when it comes to its food, fashion and home store in Canary Wharf.
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NewsWe’re getting back on track, insists Clarke
As Tesco reports dip in like-for-likes, ‘confident’ Sainsbury’s goes on attack.
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OpinionThe shifting battleground on price
Tesco announces a new price initiative and the media proclaim a price war.
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NewsWaitrose launches 'biggest ever' value campaign
Supermarket group Waitrose has launched its “biggest ever” value campaign to emphasise its competitiveness as shoopes keep a close eye on spending.
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NewsEBay launches ad campaign to promote its Fashion Outlet
EBay has unveiled a new advertising campaign to promote its Fashion Outlet.