All Marketing & branding articles – Page 107
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AnalysisCampaign of the Week: Majestic Wine Come and explore
Majestic Wine has been one of retail’s success stories of late and its first TV ad campaign launched last week helps to show why.
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AnalysisMultichannel Now: Executive Summary
Retail Week brings you highlights of our second definitive report into the state of multichannel retailing in the UK.
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NewsMorrisons head of brand strategy departs
Morrisons head of brand strategy Danny Micklethwaite has left the grocer after just five months.
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NewsChristmas discounting to hit recessionary levels
Retail casualties expected as heavy discounting hits margins in the golden quarter.
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OpinionNo room for error as promotions drive retail
You know it’s Christmas when Debenhams goes on Sale – the department store group’s seasonal spectaculars have become as traditional as mince pies.
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AnalysisMarks & Spencer X Factor
Just when you thought the X Factor couldn’t get any more ubiquitous, retail bellwether Marks & Spencer has launched a Christmas ad based on the show.
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NewsGrocers focus on own-labels in the battle for margins and share
Supermarkets are setting their sights on own-label products to create differentiation and drive margin improvements as they fight for market share.
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OpinionNot just for profit
It’s that time of year again. The fairy lights are twinkling, the festive songs are playing and, in the next few weeks, we’ll hit the high spot of the retailer’s year – Christmas.
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NewsTesco censured by watchdog over "misleading" Price Check ad
Tesco has been censured by the Advertising Standards Agency over its Price Check campaign.
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Opinion
You heard it here last. John Lewis is a Christmas advert winner…and so is Sainbury’s
Last night’s unveiling of Sainsbury’s seasonal advertising offering completes a festive picture with some crackers and not a few turkeys.
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NewsJohn Lewis Christmas ad unveiled
John Lewis managing director Andy Street remains upbeat on prospects for the festive season as he hailed the department store’s Christmas ad, unveiled today, the retailer’s best yet.
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NewsVideo: Ann Summers' first TV advert
Lingerie and sex toy retailer Ann Summers debuted its first television advert last night which aired during the finale of the hit reality show The Only Way is Essex.
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NewsBolland and King highlight changing shopper behaviour
M&S and Sainsbury’s aim to ensure consumer demand for quality and value is effectively met.
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AnalysisDixons Retail, Star Wars
Dixons Retail’s last Star Wars advert in 2010 marked a change of direction for its Currys and PC World businesses, representing a gradual shift from price- focused, functional advertising to a more creative approach designed to entertain and capture shoppers’ imaginations.
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NewsJohn Lewis launches its £6m Christmas advertising campaign
John Lewis launches its Christmas advertising campaign on Friday which focuses on the anticipation and joy of giving the perfect gift to someone you love.
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NewsVideo: M&S screens new Christmas TV ad featuring X Factor contestants
Marks & Spencer unveiled its new Christmas TV advert last night (November 6), featuring the X Factor contestants.
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NewsVideo: Arsenal reveals Generation Game-inspired Christmas online ad
Arsenal has had a bit of fun in the lead up to Christmas, producing an online ad starring football aces Kieran Gibbs, Andrey Arshavin and Yossi Benayoun.
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AnalysisCountrywide ‘For the Country Wise’
Rural specialist Countrywide launched its first TV ad last week to run throughout November.
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NewsShop Direct invests £12m in Christmas marketing campaign
Shop Direct Group has invested £12m in Christmas marketing campaigns for its flagship brands.
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GalleryIn pictures: Darth Vader to star in Dixons ads
Electricals group Dixons is to reprise its Star Wars-themed TV advertising , this time featuring arch-villain Darth Vader.