All Marketing & branding articles – Page 15
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VideoWatch: Very ad highlights credit offer to help families fund Christmas
Very has launched its festive advert aiming to help families afford Christmas amid the cost-of-living crisis.
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NewsRetailers to splurge record £446m on golden quarter advertising
Retailers are taking their marketing and advertising spending to record levels this golden quarter, as the deepening cost-of-living crisis forces customers to cut discretionary purchases.
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NewsMarks & Spencer rolls out Sparks loyalty scheme internationally
Marks & Spencer is launching its Sparks loyalty programme into big overseas markets including India and the US.
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Retail VoiceHow retailers can stand out for what they stand for
Brands should focus on inspiring and not interrupting, says Pinterest’s Tim Woollias, who takes a look at three retailers who have used inspiration to boost sales
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AnalysisResearch: Marketing spend on PPC, TikTok and TV will rise in 2023, 57 CEOs reveal
Digital channels will dominate marketing spend next year, while TikTok gains on its social rivals and TV advertising attracts investment, the UK’s leading CEOs reveal in Retail Week’s strategic outlook report Retail 2023
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Retail VoicePractise relationship marketing to avoid ending up like Sephora
With Sephora coming under fire over the privacy surrounding its consumer data, CM Group’s Tim Glomb provides three pointers on how retailers can build lasting relationships
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NewsMarks & Spencer bolsters Sparks loyalty scheme with credit account
Marks & Spencer has added a customer credit facility to its Sparks loyalty programme as part of efforts to offer members a “more personalised and digitally driven customer experience”.
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Retail VoiceThe next generation of connected brand building
The world of brand building is evolving, shifting to a digital environment and requiring a greater emotional connection with online consumers. There are several key tools emerging to help brands do this, says Meta’s Zehra Chatoo.
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NewsMorrisons launches media business to capture brands’ advertising revenues
Morrisons has become the latest retailer to launch an advertising media business connecting brands to consumers.
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AnalysisGreenwashing: Three rules to get your sustainability message right
As UK fashion retailers including Asos, Boohoo and George at Asda are investigated for potential greenwashing, Lena Roland, head of content at marketing specialist WARC Strategy, explains how businesses can avoid misleading customers with their sustainability messaging
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NewsWatch: Waitrose launches new ‘Food to Feel Good About’ campaign
Waitrose has launched its new brand positioning campaign – ‘Food to Feel Good About’ – just days after it was hinted at by senior leadership in the John Lewis Partnership’s results.
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Opinion‘John Lewis’ new slogan isn’t just marketing BS – it’s a mindset shift’
After unveiling its new slogan, John Lewis should take heart and learn lessons from Tesco about how a new philosophy can get a business back on track, writes Luke Tugby
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NewsJohn Lewis pivots to be ‘for all life’s moments’ with product, stores and positioning shift
John Lewis is to pitch itself as the go-to retailer “for all life’s moments”, relaunching its own brand, changing the way it merchandises and piloting new store formats to reflect its new focus.
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AnalysisProfile: Michelle McEttrick, the marketing mastermind powering Primark’s digital future
As Primark bounces back post-pandemic, the value giant is making some big changes and the appointment of Michelle McEttrick as its first chief customer officer signals there are more to come.
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Retail VoiceThree FMCGs shaking up traditional product development
Local insights-led new product development is the future of retail, says Shirley Song, head of TMIC at Alibaba Group, as businesses look to create perfect products that will be instant hits with consumers
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Opinion‘Rising cost of living will test whether shoppers prioritise purpose-led purchasing over price’
Retailers that can combine value for money and purpose will be best placed to succeed now and in the long term, argues eBay UK general manager Murray Lambell
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NewsAsda rolls out Rewards loyalty scheme nationwide
Asda is launching its loyalty scheme across the country after successful trials.
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NewsZalando cuts marketing spend rather than jobs
Online fashion giant Zalando is scaling back marketing in preference to cutting jobs amid challenging conditions.
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NewsPrimark appoints ex-Tesco exec as first chief customer officer
Primark has appointed former Tesco executive Michelle McEttrick to the newly created position of chief customer officer
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AnalysisFive ways to adapt to changing consumer behaviour amid cost-of-living crisis
Retail veteran Peter Williams and executives from Pandora, Bookshop.org and REN Clean Skincare reveal how they are witnessing spending habits shift – and what this means for their strategies – ahead of appearing at Consumer Week