All Marketing & branding articles – Page 15
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NewsWatch: Pets at Home unveils rebrand and ad campaign
Pets at Home has debuted a new look and fresh advertising campaign that “brings together all elements of its business”.
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NewsMarks & Spencer extends price lock as shoppers prioritise value
Marks & Spencer is extending its price lock campaign as demand for value for money remains “top of the list” for shoppers.
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NewsJohn Lewis wins court dispute over ‘Excitable Edgar’ the dragon Christmas ad
John Lewis has won a court case in which a children’s author claimed the retailer had stolen one of her designs for its Edgar the dragon Christmas advert.
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AnalysisJacqueline Gold: The retail mould-breaker who changed the high street
Jacqueline Gold, who made Ann Summers one of the best-known brands in retail, died last week. Here we pay tribute to her legacy.
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Innovation of the WeekInnovation of the Week: Ocado broadens retail media opportunities with new partnership
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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Opinion‘Can you be sure that AI will capture who you are and what customers like about you?’
Trying to distil the essence of a brand can be tricky, even for a human, let alone an artificial intelligence, cautions Kantar’s Tom Lees
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NewsIn the Style founder Frisby wins High Court case
In The Style founder Adam Frisby has won a High Court battle with Paul Clements – who claimed the In The Style brand name and concept was his creation.
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Opinion‘As margin pressure builds, retail media businesses offer chance to drive high returns’
Retail media networks are one of the fastest growing media sectors in Europe and offer a significant opportunity, say McKinsey’s Anita Balchandani and Craig Macdonald
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AnalysisAnalysis: How The Range went from market stall origins to cracking UK’s top 30 retailers
In Retail Week’s recent ranking of who the top 30 retailers in the UK will be by 2026, The Range and Adidas were the two new entries that are set to take the 28th and 30th spot respectively.
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AnalysisThe White Company, Matalan and ProCook reveal marketing strategies for the year ahead
The White Company chief creative officer Mark Winstanley, Matalan omnichannel marketing director Jeff Howarth and ProCook chief marketing officer Angela Porter have spoken to Retail Week about why offline marketing remains critical in a new report out today
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NewsMarks & Spencer partners with artist Yinka Ilori for carrier bag design
Marks & Spencer has partnered with artist and former M&S Moorgate worker Yinka Ilori to launch the most “stylish and durable carrier bag to date”.
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NewsCo-op appoints former N Brown exec Kenyatte Nelson
Kenyatte Nelson, non-executive director at the British Retail Consortium and former chief brand officer at N Brown Group, will join the Co-op this month as chief membership and customer officer.
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AnalysisAnalysis: The most unexpected retail TikTok stars of 2022
From trendy sportswear brands like Gymshark to cutting-edge tech giants like Apple, some retailers are social media naturals that grow from the moment they arrive on TikTok, whereas others have to work a little harder to win their audience.
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AnalysisThe Retail Week quiz of the year 2022
It was another year of turbulence and triumph for retail in 2022 – but how much of it do you remember?
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Retail VoiceHow retailers can tap into Gen-Z’s values-focused mindset
Gen Z is ushering in a whole new era of values-based shopping, according to Pinterest’s Grace MacDonald.
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AnalysisThe Retail Inn: How brands are using hotels as a shop window
The Retail Inn: How brands are using hotels as a shop window
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AnalysisReview: Retail’s best Christmas adverts 2022
Is it a turkey or a Christmas cracker? Retail Week has assembled an esteemed panel of judges to deliver their verdict on a selection of retail’s biggest Christmas adverts this year.
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NewsBurberry unveils new British brand focus as profits and sales grow
Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
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VideoWatch: Kevin the Carrot is left 'Home Alone' in Aldi Christmas ad
Kevin the Carrot returns for Aldi’s Christmas advert in a parody of the film Home Alone.
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VideoWatch: John Lewis Christmas ad puts spotlight on helping children in care
John Lewis’ Christmas ad follows the story of a couple fostering a child at Christmas, following the launch of its commitment to help children in care.