All Marketing & branding articles – Page 12
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VideoWatch: Argos debuts Christmas advert with toys at forefront
Argos has released its 2023 Christmas ad featuring returning toy characters Connie and Trevor.
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AnalysisBlack Friday: Retailers confident of festive boost despite consumer caution
After one of the roughest years for consumer confidence on record, retailers are entering the golden quarter on less sure footing than ever.
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NewsAsda poaches Aldi director for head of marketing role
Supermarket giant Asda has poached former Aldi marketing director Adam Zavalis to help “deliver outstanding quality products at incredible prices” for UK consumers.
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NewsDreams launches £4m ad campaign with Gillian Anderson
Dreams has launched a £4m advertising campaign featuring actress Gillian Anderson.
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NewsJohn Lewis turns to Tesco for new brand and experience boss
John Lewis has turned to Tesco to recruit a new head of brand and store experience.
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AnalysisWhere THG, Jigsaw, Hawes & Curtis and Richer Sounds are investing in 2024
Store experience, digital marketing and AI will dominate investment strategies next year, say the bosses of the UK’s largest retailers in the Retail 2024 report.
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InterviewQ&A: PrettyLittleThing head of social on the power of social commerce
As PrettyLittleThing makes waves on TikTok Shop following its launch earlier this year, head of social at the fashion giant, Beckie Turnbull, spoke to Retail Week about the power of social commerce, the importance of trend-led products and plans to bring PLT’s TikTok Shop to the US
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AnalysisResearch: 44 retail leaders reveal strategies for 2024
The bosses of leading retailers including Primark, THG, eBay, Majestic Wine, Fat Face and Pandora have spoken in depth to Retail Week for its annual flagship report – Retail 2024.
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NewsSainsbury’s launches new brand campaign and slogan
Sainsbury’s has launched a new brand campaign and slogan that plays on the affordability and accessibility of good food.
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AnalysisThree charts revealing UK consumers’ biggest retail loyalty drivers
Retail Week’s new guide lifts the lid on what really turns 2,000 UK shoppers on to – and off – brands, and features interviews with 10 retail and industry leaders on the consumer strategies inspiring brand advocacy
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NewsWatch: M&S launches Tom Kerridge food ad ahead of crucial Christmas period
Marks & Spencer has unveiled a new marketing campaign focusing on the quality of its food spearheaded by a Tom Kerridge-starring TV ad.
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NewsBP expands retail leadership team with former Lidl marketing director
BP has appointed former Lidl marketing director Claire Farrant as its new vice-president of marketing for the mobility and convenience retail business in Europe.
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Retail VoiceDear marketer, don’t shoot an arrow in the dark
The lack of relevant focus and in-depth data around consumer food habits and preferences is costing retailers and brands in the F&B sector unparalleled lost opportunities each year. Vinhood looks at how to collect the right data points
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NewsTesco chief customer officer Bellini steps down
Tesco chief customer officer Alessandra Bellini is stepping down from her role at the end of September, after nearly seven years with the business.
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NewsM&S opens Wembley Stadium stores alongside healthy eating campaign
Marks & Spencer has opened two stores in Wembley Stadium and launched a grassroots football healthy eating campaign as it builds upon its partnership with the home nations’ football associations, following the women’s World Cup.
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AnalysisStrategy spotlight: Five ways Tesco is storming ahead of its big four peers
Despite squeezed consumer spending and the growing discounter threat, market leader Tesco has consistently held on to its dominant market share. Amid initial signs of food inflation starting to ease, our Retail Week analysts examine five ways we expect the grocery giant to intensify its focus and maintain its competitive advantage
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NewsJohn Lewis makes senior marketing hire to ‘deepen customer relationships’
John Lewis has strengthened its marketing clout with an appointment to lead its newly created customer planning team.
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AnalysisWhat to expect from the 2023 Christmas adverts
The all-important festive ad – Retail Week finds out what it takes to get it right
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InterviewQ&A: eBay’s Kirsty Keoghan on how Love Island tie-up is rekindling passion for pre-loved fashion
Retail Week pulls eBay’s global general manager of fashion Kirsty Keoghan for a chat about the impact of the Love Island partnership, the steps retailers can take to become more sustainable and being the “OG of selling pre-loved fashion”.
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AnalysisDunelm x Pets at Home: Retail collaborations dreamed up by ChatGPT
There’s been a bit of a collaboration drought of late, so we asked ChatGPT to come up with some new retail partnerships and ran the responses through AI image generator Midjourney to see what they might look like.