All Marketing & branding articles – Page 16
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VideoWatch: Kevin the Carrot is left 'Home Alone' in Aldi Christmas ad
Kevin the Carrot returns for Aldi’s Christmas advert in a parody of the film Home Alone.
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VideoWatch: John Lewis Christmas ad puts spotlight on helping children in care
John Lewis’ Christmas ad follows the story of a couple fostering a child at Christmas, following the launch of its commitment to help children in care.
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VideoWatch: Sports Direct signs football legends for Christmas ad
Sports Direct has enlisted a roster of football legends for its Christmas advert.
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VideoWatch: Tesco Christmas ad spoofs political broadcast, but with promises it can keep
Supermarket giant Tesco has touched on the ongoing the UK’s cost-of-living crisis and political turmoil in its satirical Christmas advert, urging customers to #StandFor Joy” this festive season.
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VideoWatch: Boots teams up with TikTok and Meta for Christmas campaign
Boots’ Christmas advert brings a message of “joy for all” amid the cost-of-living crisis.
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Retail VoiceWhy retailers need to listen, not shout
With Christmas creeping ever closer, Adobe’s Suzanne Steele explains what consumers really want from retailers this festive season is empathy
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NewsMarks & Spencer deploys 'virtual influencer' to showcase trends and style tips
Marks & Spencer has created a ‘virtual influencer’ to “bring product ranges to life” through its Instagram account.
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NewsWhite Stuff swings to the black after 'quietly rebranding' business
White Stuff has returned to profit following a branding overhaul last year.
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VideoWatch: Very ad highlights credit offer to help families fund Christmas
Very has launched its festive advert aiming to help families afford Christmas amid the cost-of-living crisis.
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NewsRetailers to splurge record £446m on golden quarter advertising
Retailers are taking their marketing and advertising spending to record levels this golden quarter, as the deepening cost-of-living crisis forces customers to cut discretionary purchases.
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NewsMarks & Spencer rolls out Sparks loyalty scheme internationally
Marks & Spencer is launching its Sparks loyalty programme into big overseas markets including India and the US.
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Retail VoiceHow retailers can stand out for what they stand for
Brands should focus on inspiring and not interrupting, says Pinterest’s Tim Woollias, who takes a look at three retailers who have used inspiration to boost sales
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AnalysisResearch: Marketing spend on PPC, TikTok and TV will rise in 2023, 57 CEOs reveal
Digital channels will dominate marketing spend next year, while TikTok gains on its social rivals and TV advertising attracts investment, the UK’s leading CEOs reveal in Retail Week’s strategic outlook report Retail 2023
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Retail VoicePractise relationship marketing to avoid ending up like Sephora
With Sephora coming under fire over the privacy surrounding its consumer data, CM Group’s Tim Glomb provides three pointers on how retailers can build lasting relationships
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NewsMarks & Spencer bolsters Sparks loyalty scheme with credit account
Marks & Spencer has added a customer credit facility to its Sparks loyalty programme as part of efforts to offer members a “more personalised and digitally driven customer experience”.
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Retail VoiceThe next generation of connected brand building
The world of brand building is evolving, shifting to a digital environment and requiring a greater emotional connection with online consumers. There are several key tools emerging to help brands do this, says Meta’s Zehra Chatoo.
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NewsMorrisons launches media business to capture brands’ advertising revenues
Morrisons has become the latest retailer to launch an advertising media business connecting brands to consumers.
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AnalysisGreenwashing: Three rules to get your sustainability message right
As UK fashion retailers including Asos, Boohoo and George at Asda are investigated for potential greenwashing, Lena Roland, head of content at marketing specialist WARC Strategy, explains how businesses can avoid misleading customers with their sustainability messaging
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NewsWatch: Waitrose launches new ‘Food to Feel Good About’ campaign
Waitrose has launched its new brand positioning campaign – ‘Food to Feel Good About’ – just days after it was hinted at by senior leadership in the John Lewis Partnership’s results.
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Opinion‘John Lewis’ new slogan isn’t just marketing BS – it’s a mindset shift’
After unveiling its new slogan, John Lewis should take heart and learn lessons from Tesco about how a new philosophy can get a business back on track, writes Luke Tugby