All Marketing & branding articles – Page 16
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Report StoreThe Christmas Forecast 2022
Exclusive data reveals how retail sales will fare this Christmas
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NewsGymshark poaches The Very Group’s marketing chief
Gymshark has appointed The Very Group’s chief marketing officer Carly O’Brien to drive its brand marketing strategy.
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NewsM&S strikes healthy eating sponsorship deal with national football associations
Marks & Spencer has joined forces with the four UK home nations’ football associations to promote healthier eating.
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Opinion‘A huge change is coming to online retail – are you ready for it?’
An update to Google Analytics is likely to transform how business performance is reported and how retailers resources are allocated, cautions Good Growth co-founder and chief executive James Hammersley
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AnalysisFrom Bower Collective to Pasta Evangelists – how subscriptions are leading CX
Retail Week examines why subscription models are key to locking in loyalty and how these new businesses are driving exceptional experiences in our report 9 CX Disruptors.
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AnalysisThree trends propelling the UK’s busiest retail websites
Retail Week’s latest report reveals the retailers and brands leading the way in ecommerce and how online trading is set to evolve this year.
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AnalysisThe four consumer personas driving spend in 2022 and beyond
Four distinct consumer groups have emerged from the pandemic and they will influence spending for years to come. Retail Week’s new report, launched this week, reveals who they are.
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NewsBoots extends Price Advantage scheme to online and more products
Health and beauty giant Boots has bolstered the number of products available to members of its Price Advantage loyalty programme and launched it online.
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Retail VoiceThe kindest month on Meta: Ramadan
Ramadan is a time of connection for billions of people – and for brands who share community-based values, it can offer surprising new opportunities, says Zehra Chatoo from Meta.
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Analysis9 CX disruptors – meet the retailers and brands redefining experience
A new generation of ingenious businesses are wowing customers like never before with lessons for established retailers, Retail Week’s latest report finds.
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Retail VoiceFive top retail priorities for marketeers in 2022
From customer-centrism to using data to empower teams, Emarsys’ Heath Barlow sets out what matters most for tech-savvy marketers.
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Retail VoiceWhy FMCG brands want to invest in in-store retail media
Retail media will be one of the biggest growth areas over the next few years, so what should grocers be doing now to harness their FMCG suppliers’ sizable brand marketing budget?
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Opinion‘Asda’s reaction to Jack Monroe reveals rise of a new style of influencer’
As the spiralling cost of living unsettles consumers – inflation now stands at a 30-year high according to this week’s ONS data – retailers’ value propositions are coming under the spotlight in new ways, sometimes in an unflattering light, from a new type of influencer.
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NewsBoohoo’s ‘sexually suggestive’ advert banned by watchdog
Boohoo has had one of its adverts banned by the advertising watchdog following complaints that it was “sexually suggestive”.
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AnalysisFive critical lessons retailers must heed from golden quarter 2021
The peak Christmas trading period may have been unlike any other but, as Retail Week’s Golden Quarter 2021 report shows, there are consumer trends and behaviours that will have longevity.
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AnalysisFacebook dominates marketing spend with TikTok gaining ground, 59 CEOs reveal
Retailers are ploughing marketing spend into social networks to reach consumers in the digital spaces where they spend their time, a new Retail Week report reveals.
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NewsM&S activewear sales soar as consumers embrace health and wellbeing
Marks & Spencer is set to launch a new campaign focusing on its Goodmove brand as sales of its activewear products accelerated over the pandemic.
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Retail VoiceTesting 1, 2, 3 – reducing the risk of marketing messaging
Greg Petro, chief executive of First Insight, highlights examples where brands have misjudged the mood and harmed their reputation.
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Retail VoiceFour key considerations when approaching your sustainability journey
With sustainability now front of mind with consumers, Liam Downes, director of strategy and customer success at Tryzens, has four tips to help brands embrace this cultural shift.