All Marketing & branding articles – Page 10
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AnalysisDisruptors: Seven smart tech companies streamlining retail
From AI headsets to cryptocurrency, Retail Week explores seven tech firms that are aiming to boost efficiency, sales and engagement across the industry
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InterviewQ&A: B&Q marketing director Tom Hampson on the power of ‘You Can Do It’
As B&Q dusts off its ‘You Can Do It’ slogan for a new advertising campaign, we spoke to marketing director Tom Hampson about the power of the catchphrase, balancing innovation with heritage, and influencer marketing
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Retail VoiceDeliveries enable ecommerce growth. Here’s how
Getting that all-important customer experience right is crucial. nShift’s Lars Dige Pedersen examines how retailers can make sure they are delivering at every single step
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NewsTommee Tippee gets modern brand revamp
Tommee Tippee has undergone a revamp to make its branding more appealing to millennial and Gen Z parents.
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NewsB&Q refreshes ‘You Can Do It’ slogan in new ad campaign
B&Q is launching a new ad campaign that puts the spotlight back on its 40-year-old ‘You Can Do It’ slogan.
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NewsTesco launches media partnership with Vauxhall Motors
Tesco has launched a new media partnership with Vauxhall Motors allowing the car manufacturer to advertise products through channels within the Tesco Media and Insight portfolio, including social, digital and connected TV, as well as in-store radio and Tesco magazine.
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NewsSephora launches global branding as it seeks to ‘reinvent’ beauty industry
French beauty giant, Sephora is adopting a global brand signature as it looks to shape ”the prestige beauty industry” and ”reinvent the codes of beauty.”
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AnalysisThe rise of retail media networks: why the digital ad revolution is taking off
With The Co-op announcing the launch of the UK’s first retail media network in the convenience sector, Retail Week assesses whether the advertising platform is a viable option for all retailers to explore.
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NewsCo-op launches ‘momentous’ retail media network for convenience
The Co-op has launched its own retail media network, making it the first in the UK in the convenience sector.
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NewsSweaty Betty names former international hockey player as CMO
Sweaty Betty has appointed former England and Great Britain hockey player Kerry Williams as its new chief marketing officer as the retailer heads into “a time of immense transformation”.
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NewsTHG to axe HQ and warehouse jobs
Ecommerce giant THG is reportedly laying off 60 marketing and sales employees as well as around 100 warehouse staff across the group.
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DataGeneration Alpha: Who’s influencing the next retail influencers?
Next year Generation Alpha will be at its peak, with 2 billion from this age group around the globe, but who is influencing the next influencers? Retail Week teams up with Beano Brain to find out what the retail world looks like through the eyes of Gen A
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NewsPeople underestimate complexity of retail, warns Dick’s Sporting Goods chair
US sports giant Dick’s Sporting Goods executive chair Ed Stack has said people “don’t understand” the complexity of retail.
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AnalysisThe three biggest and best retail tech investments for 2024
Brands and retailers, including The Co-op, Frasers Group and Kingfisher, will be sharing their digital investment priorities at Retail Week’s Digital Summit on Wednesday 7 February 2024. Here we take a peek at three influential trends blowing up in 2024.
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AnalysisAutopsy: what caused the death of the retail metaverse – and can it be resurrected?
Two years ago, retailers across the sector were developing or showing an interest in metaverse experiences. Retail Week asks why enthusiasm has waned and what the future holds for immersive tech
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NewsHelloFresh slapped with fine for spamming customers
Recipe-in-a-box retailer HelloFresh has been slapped with a £140,000 fine by the Information Commissioner’s Office for sending millions of spam emails and texts.
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AnalysisBoycotts and outcries: can retailers really get cancelled?
Brands and retailers being held accountable for their actions by customers is nothing new, but is cancel culture a real threat for retailers and can it lead to brand oblivion?
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Opinion‘Could AI-generated consumers shine a light on shoppers of the future?’
AI can be transformative but will only deliver a return on investment when harnessed with human intelligence, says Brian Kalms
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NewsInditex profits and sales rocket
Spanish fashion giant Inditex has reported soaring profits and sales and hailed the response of customers to its autumn and winter collections.
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AnalysisThe trends and categories set to dominate Christmas spending
Following a record Black Friday and Cyber Monday, with Shopify merchants reaching a total of $9.3bn (£7.4bn) sales globally, the ecommerce platform predicts the top trends setting retailers up for a very merry Christmas