All Marketing & branding articles – Page 20
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NewsRetailers rein in promotional activity ahead of Christmas after Black Friday flurry
Retailer promotional activity this year hit a high around the Black Friday period before since dropping away in the run-up to Christmas.
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Retail VoiceWatch: How a year of change impacted UK consumer trends
In a year like no other, Google Trends data provides a revealing snapshot of the changes we’ve experienced in the way we live, work, play and shop. Watch these shifts in consumer behaviour unfold in this two-minute video.
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NewseBay poaches Asos exec for chief marketing officer role
eBay has snapped up Asos global brand officer Eve Williams to helm its UK marketing division with immediate effect.
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AnalysisSix ways to win back lockdown shoppers this Christmas
Research shows 80% of all shoppers that have made a purchase with brands since March have been newly acquired customers. However, these new shoppers are extremely fickle and are shopping around. What can retailers do to attract them back during the biggest online Christmas ever?
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NewsBoots poaches TSB chief marketing officer to bolster personalisation drive
Boots has snapped up TSB’s marketing boss Pete Markey to lead marketing across its UK and Ireland businesses.
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AnalysisReality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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Retail VoiceAttention grocers: Here’s why sponsored products should now be your biggest priority
With the recent explosion in online grocery sales, the nature of product discovery has changed. Ahead of its webinar on December 15, dunnhumby media’s Julie Jeancolas explains the steps grocers must take to reach consumers in the new places they’re shopping.
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Retail VoiceHow has Covid-19 impacted customer loyalty?
It goes without saying that the pandemic has prompted huge shifts in customer behaviour. This Place strategist Emma Jane Hornsby reflects on whether this could be the end for loyalty schemes as we know them and what this means for retail.
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News‘Sainsbury’s Christmas ad is in tune with the times, its critics aren’t’
Sainsbury’s Christmas ad has brought out the bigots and trolls on social media since it aired at the weekend. Goodwill to all is clearly in short supply in some quarters this festive season, but the grocer, not its critics, is in tune with the spirit of the times.
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VideoWatch: Tesco’s celebratory Christmas ad after year of pandemic gloom
Tesco is encouraging shoppers to treat themselves this Christmas after a year dominated by the Covid pandemic and associated lockdowns.
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VideoWatch: Sainsbury’s Christmas ads focus on food and family in uncertain times
Sainsbury’s is launching a trio of Christmas adverts this year focusing on family and nostalgia as the UK heads into an uncertain festive season.
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NewsWatch: John Lewis unveils ‘give a little love’ Christmas ad after Covid year
Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.
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VideoWatch: Kevin the Carrot returns for Aldi’s Christmas ad
Aldi’s 2020 Christmas ad brings the next instalment in the adventures of Kevin the Carrot.
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VideoWatch: Amazon’s emotional Christmas advert
Entitled ‘The show must go on’, Amazon’s Christmas campaign tells the story of a young dancer.
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NewsWatch: M&S reveals star line-up for Christmas ads and charity donations
Marks & Spencer has brought a host of stars on board for this year’s Christmas food advertising campaign, which will also provide £2m for good causes.
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Retail VoiceFive ecommerce reports retailers must have to measure success in the golden quarter
This peak season will be fiercely competitive but offers rich pickings to ecommerce businesses with the right information and the means to exploit it, argues Adverity’s Alexander Igelsböck
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NewsM&S ditches Christmas TV campaign for clothing division
Marks & Spencer has axed its TV advertising campaign for its fashion arm this year and will instead focus on its grocery offer.
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Retail VoiceThree ways direct mail can help win consumers over
Far from being outdated, direct mail is the perfect way to satisfy customer expectations and also drive sales, says Precision Proco chief executive Jon Bailey.
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Retail VoiceSix tips for performance marketing in a tech-focused future
With online shopping continuing to shine as more restrictions are put in place daily and bricks-and-mortar store visits suffer, it is important to ensure your performance marketing strategy and agency infrastructure are best placed for the digital future we are facing.
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NewsMarks & Spencer reports early surge in Christmas spending searches
Marks & Spencer has recorded rocketing searches for Christmas products on its website, reinforcing industry views that shoppers may spend early this festive period.