All Marketing & branding articles – Page 13
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Retail VoiceGolden rules for the golden quarter: Adding retail media to your marketing mix
Temperatures might be soaring across Europe, but Christmas bells are already ringing for many brands. The golden quarter is fast approaching and Analytic Partners believes the one wish retailers should not miss from their lists this season is retail media
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AnalysisAre retailers missing an open goal during the women’s World Cup?
After more than 87,000 spectators watched the Lionesses score their winning goal in the Euro final last year, hopes are high as the Fifa Women’s World Cup kicks off. Retail Week finds out what opportunities the event presents for retailers
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NewsExclusive: Primark’s Barbie collection bags ‘incredible’ sales
Primark’s Barbie product collection, launched in partnership with Barbie: The Movie, has recorded standout sales in its first week.
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AnalysisBarbie-mania: How much is the hype going to be worth to retail?
Will the hype translate into retail sales? How long will it last? And what’s the next zeitgeist picture you should have on your radar?
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GalleryInside NYX’s Barbie beach club in Covent Garden
A week before the release of the highly anticipated Barbie movie, makeup and beauty brand NYX has opened its Barbie beach club pop-up store in Covent Garden, London.
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NewsExclusive: Selfridges to host ‘immersive joyride’ for Barbie movie
Selfridges London is to “turn pink” in honour of the upcoming release of Barbie: The Movie.
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AnalysisAre fashion influencers still influential in 2023?
With several fashion brands including Boohoo and Abbott Lyon naming influencers and celebrities as brand ambassadors, collection designers, and in PrettyLittleThing’s case creative directors, influencers have certainly stolen the show in recent years.
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NewsTikTok opens first pop-up shop on Oxford Street
TikTok has opened its first pop-up shop on London’s Oxford Street to showcase the range of brands and creators selling on the platform
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NewsM&S launches members’ prices for Sparks loyalty scheme
Marks & Spencer has become the latest retailer to offer lower prices to members of its loyalty scheme.
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Opinion‘Morrisons often delights in swimming against the tide’
Morrisons chief customer and marketing officer Rachel Eyre on the return of the More Reasons campaign, almost two decades since it was last used
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EventsMarketing’s new rules of engagement: What really works and drives results?
June 29, 2023, 8.30am-10am, The Ivy Market Grill, London
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NewsScrewfix takes rapid delivery service to TV with new campaign
Screwfix is launching a promotional campaign for its 60-minute rapid delivery service, Screwfix Sprint.
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NewsJohn Lewis hires creative agency to deliver Christmas and loyalty campaigns
John Lewis Partnership has partnered with Saatchi & Saatchi as its new creative marketing partner for John Lewis, John Lewis Financial Services and Waitrose.
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Opinion‘Battle for data will be the battle for the bottom line in grocery’
The companies that emerge the strongest from the current downturn will shape a new data and insight paradigm, argue McKinsey’s Anita Balchandani and Samantha Phillips
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NewsWatch: Pets at Home unveils rebrand and ad campaign
Pets at Home has debuted a new look and fresh advertising campaign that “brings together all elements of its business”.
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NewsMarks & Spencer extends price lock as shoppers prioritise value
Marks & Spencer is extending its price lock campaign as demand for value for money remains “top of the list” for shoppers.
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NewsJohn Lewis wins court dispute over ‘Excitable Edgar’ the dragon Christmas ad
John Lewis has won a court case in which a children’s author claimed the retailer had stolen one of her designs for its Edgar the dragon Christmas advert.
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AnalysisJacqueline Gold: The retail mould-breaker who changed the high street
Jacqueline Gold, who made Ann Summers one of the best-known brands in retail, died last week. Here we pay tribute to her legacy.
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Innovation of the WeekInnovation of the Week: Ocado broadens retail media opportunities with new partnership
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our analysts.
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Opinion‘Can you be sure that AI will capture who you are and what customers like about you?’
Trying to distil the essence of a brand can be tricky, even for a human, let alone an artificial intelligence, cautions Kantar’s Tom Lees