All Marketing & branding articles – Page 18
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Report StoreThe 20 Most Trusted UK Retailers
Building loyalty and reputation – and why it matters more than ever
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Opinion‘The days of indiscriminate special offers and generic promotions are numbered’
Technology and loyalty are the keys to a truly personalised customer offer focused on value, says Sainsbury’s chief marketing officer Mark Given.
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Opinion‘New technologies are turning good payment experiences into a competitive advantage’
Digital payments is a rich breeding ground of innovation: consumer investment specialist True’s co-founder Matt Truman explains why now is the time to prioritise and progress payment strategies.
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Retail VoiceThe new retail reality – five ways to win in disruptive times
As we emerge from the pandemic, Catalina UK vice-president and managing director Premal Patel explains how retailers can come back stronger.
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NewsBoots launches marketing agency to supercharge brand partners’ campaigns
Boots has launched a new media and marketing service to help third-party brands deliver personalised campaigns to customers.
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Retail VoiceThree ways events can help retailers build back better
Events are no longer just a brand ‘play’ for retailers but a critical part of a winning CX strategy and a tactic for growing revenue, says Sabeha Mohamed, head of UK marketing at Eventbrite
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VideoWatch: M&S breaks from the ‘ordinary’ with new fashion TV ad
M&S has launched its autumn/winter clothing collection in a bid to showcase a new style that is “anything but ordinary”.
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AnalysisHFSS SOS: How grocers can withstand a legislative earthquake
The raft of new legislation around high fat, salt and sugar (HFSS) products could mean ‘the end of impulse shopping’. Retail Week looks at how grocers will be affected and how they can navigate the new rules
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Retail VoiceFive steps to secure a festive comeback
Compelling experiences, discovery-led gifting and a defined purpose will help retailers win this festive season, a major new consumer study by Facebook has revealed.
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Retail VoiceThree challenges facing retailers – and why data-driven decisions are essential
As we move out of the pandemic, there is a trio of key steps retailers must take to protect themselves, says Judith McCandless, head of retail at Board International
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NewsAsda poaches KFC executive as chief customer officer
Asda has hired KFC executive Meghan Farren as its new chief customer officer.
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GalleryStore gallery: M&S fashion makeover at Westfield Stratford City
Third-party brands, style changes accelerated by Covid and inclusive in-store messaging all feature at M&S’s Westfield Stratford store, encapsulating the retailer’s latest thinking as it seeks to bolster its fashion credentials.
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DataData: Sales soar as Amazon toasts most successful Prime Day ever
Amazon has had its most successful Prime Day in the event’s history, with the tech giant raking in an estimated $11.2bn (£8.0bn) in sales during the two-day event.
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NewsM&S survey: Half of consumers say families ‘unrecognisable’ from 20 years ago
Changing views about families are creating new product opportunities and marketing considerations, research by Marks & Spencer has revealed.
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Retail VoiceBrand health and your business: is your brand fit for the future?
Brands must ensure they inspire excitement and a sense of belonging to stay relevant, says Richie Heron, vice-president for product methodology at Toluna.
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NewsCarrefour launches customer data platform for third-party brands
Grocery giant Carrefour, one of the world’s biggest retailers, has unveiled a shopper data, personalisation and media platform designed to enhance customer insight and relationships.
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DataHow Whole Foods, Abercrombie and REI are embracing data-driven success
Retailers have learned that they must be as agile as possible to adapt to consumer trends and where possible get ahead of the curve. Here, we lay out four ways data can tackle the toughest business challenges and power agility in times of uncertainty.
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NewsJohn Lewis makes key hires to drive transformation programme
Department store group John Lewis has made three appointments to its top team who will play crucial roles in its turnaround strategy.
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Retail VoiceStaff livestreams will usher in the era of the anti-influencer
If you think influencers are all style and no substance, it’s time for associate livestreams to take their place, says Richard Willis, RVP solution consulting for EMEA and APAC at Aptos.