All Marketing & branding articles – Page 19
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NewsWatch: John Lewis puts price centre-stage for first time in Anyday campaign
John Lewis has unveiled a marketing campaign for its new Anyday brand, which for the first time puts product prices at the heart of the push.
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NewsDixons Carphone rebrands all UK businesses as Currys
Dixons Carphone has brought its four businesses together to become Currys.
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Retail VoiceLoyalty is up for grabs – five ways marketers can adapt to shifting shopper habits
Getting to the heart and soul of what your consumers want is key. Catalina UK vice president and managing director Premal Patel shares five strategies that can help build genuine long-term loyalty with a personal touch
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NewsPrimark boss insists ‘fashion is back’ as lockdown easing takes effect
Shoppers filled their baskets with the latest styles as well as staples at Primark when the retailer reopened, signalling hopes of a return to more normal life post-pandemic.
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Retail VoiceWhy affiliate marketing should be on your shopping list
Affiliate marketing is one of the most effective ways to promote your brand – and with 80% of retailers already using it, it’s an essential technique to increase revenue and awareness, writes Webgains head of UK sales Steve Dean.
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AnalysisThree ways to market with purpose
Here we crystallise the learnings fromCX Decoded into five key steps to create a first-class customer experience proposition in order to drive sales and profits in 2021 and beyond.
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NewsOcado aims to slash plastic use with own-label refresh
Pureplay grocer Ocado has launched a refresh of its own-label range, targeting a reduction in plastic use, introducing new lines and updating its logo and packaging.
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OpinionKatie Bickerstaffe: ‘Why M&S is unlocking the power of alumni’
Few would argue the benefits that come from an engaged workforce, particularly in retail, which is fundamentally a people business and the UK’s biggest private-sector employer.
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Retail VoiceThree strategies retail brands should adopt now for success
Last year will go down as one of the toughest recorded by retailers. But learning from businesses that thrived can help brands plan for success.
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NewsSainsbury’s unveils new slogan as Greggs launches sustainability plan
Grocery giant Sainsbury’s has unveiled a new brand slogan set to launch in the spring, while fellow food retailer Greggs has revealed a new sustainability plan.
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DataData: Biggest factors motivating online consumer spending revealed
Retail Week’s inaugural Ecommerce 2021 report surveyed 1,000 UK shoppers to uncover what is driving them to purchase, where they are starting their online shopping journeys and which retailers are winning in UX.
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NewsTikTok and Shopify partnership extends to UK as Facebook launches shopping tool
TikTok and Shopify have launched a partnership to help retailers and brands connect with new customers, while Facebook has created a rival shopping tool.
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NewsWatch: Asos relaunches Topshop and Topman with denim push
Asos has relaunched its newly purchased Topshop and Topman brands with a two-week social media campaign.
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NewsM&S makes two key hires to bolster fashion business
Marks & Spencer has made two significant appointments at its clothing and home division – including a former George at Asda director – as it aims to be more relevant to fashion shoppers.
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AnalysisSix ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
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AnalysisShein: The rise of China’s $10bn fast-fashion disruptor
Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.
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AnalysisSix steps to re-engage new online shoppers acquired over Christmas
Retailers have won swathes of new online shoppers over the golden quarter. But how can you persuade them to become regular customers? Retail Week puts forward a six-step plan to help your brand.
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Retail VoiceGoogle’s digital marketing predictions for 2021
Equality, data ethics and the business impact of mobile apps are some of the topics on marketing agendas for 2021. Here Google UK leaders share their predictions for next year.