All Marketing & branding articles – Page 21
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NewsWatch: Asos relaunches Topshop and Topman with denim push
Asos has relaunched its newly purchased Topshop and Topman brands with a two-week social media campaign.
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NewsM&S makes two key hires to bolster fashion business
Marks & Spencer has made two significant appointments at its clothing and home division – including a former George at Asda director – as it aims to be more relevant to fashion shoppers.
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AnalysisSix ways to fast-track ecommerce strategy in 2021
Online sales have soared 46% year on year, with the pandemic changing consumer shopping behaviour as we know it. As RWRC’s Accelerating Ecommerce Week kicks off, we look at the steps retailers must take to expedite their digital propositions.
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AnalysisShein: The rise of China’s $10bn fast-fashion disruptor
Fast-fashion etailer Shein has seemingly appeared out of nowhere to disrupt fashion retail and put itself in the mix to takeover Topshop.
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AnalysisSix steps to re-engage new online shoppers acquired over Christmas
Retailers have won swathes of new online shoppers over the golden quarter. But how can you persuade them to become regular customers? Retail Week puts forward a six-step plan to help your brand.
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Retail VoiceGoogle’s digital marketing predictions for 2021
Equality, data ethics and the business impact of mobile apps are some of the topics on marketing agendas for 2021. Here Google UK leaders share their predictions for next year.
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NewsRetailers rein in promotional activity ahead of Christmas after Black Friday flurry
Retailer promotional activity this year hit a high around the Black Friday period before since dropping away in the run-up to Christmas.
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Retail VoiceWatch: How a year of change impacted UK consumer trends
In a year like no other, Google Trends data provides a revealing snapshot of the changes we’ve experienced in the way we live, work, play and shop. Watch these shifts in consumer behaviour unfold in this two-minute video.
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NewseBay poaches Asos exec for chief marketing officer role
eBay has snapped up Asos global brand officer Eve Williams to helm its UK marketing division with immediate effect.
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AnalysisSix ways to win back lockdown shoppers this Christmas
Research shows 80% of all shoppers that have made a purchase with brands since March have been newly acquired customers. However, these new shoppers are extremely fickle and are shopping around. What can retailers do to attract them back during the biggest online Christmas ever?
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NewsBoots poaches TSB chief marketing officer to bolster personalisation drive
Boots has snapped up TSB’s marketing boss Pete Markey to lead marketing across its UK and Ireland businesses.
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AnalysisReality stars and social media – how In The Style reached a £100m valuation
Online fashion retailer In The Style is understood to be considering a stock market flotation valuing it at £100m just six years after founder Adam Frisby launched it from his Manchester bedroom.
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Retail VoiceHow has Covid-19 impacted customer loyalty?
It goes without saying that the pandemic has prompted huge shifts in customer behaviour. This Place strategist Emma Jane Hornsby reflects on whether this could be the end for loyalty schemes as we know them and what this means for retail.
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Retail VoiceAttention grocers: Here’s why sponsored products should now be your biggest priority
With the recent explosion in online grocery sales, the nature of product discovery has changed. Ahead of its webinar on December 15, dunnhumby media’s Julie Jeancolas explains the steps grocers must take to reach consumers in the new places they’re shopping.
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News‘Sainsbury’s Christmas ad is in tune with the times, its critics aren’t’
Sainsbury’s Christmas ad has brought out the bigots and trolls on social media since it aired at the weekend. Goodwill to all is clearly in short supply in some quarters this festive season, but the grocer, not its critics, is in tune with the spirit of the times.
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VideoWatch: Tesco’s celebratory Christmas ad after year of pandemic gloom
Tesco is encouraging shoppers to treat themselves this Christmas after a year dominated by the Covid pandemic and associated lockdowns.
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VideoWatch: Sainsbury’s Christmas ads focus on food and family in uncertain times
Sainsbury’s is launching a trio of Christmas adverts this year focusing on family and nostalgia as the UK heads into an uncertain festive season.
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NewsWatch: John Lewis unveils ‘give a little love’ Christmas ad after Covid year
Department store business John Lewis and grocery stablemate Waitrose have launched “a Christmas ad like no other in a year like no other”.