All Marketing & branding articles – Page 22
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NewsTikTok launches business arm to work with brands
Social media giant TikTok has launched a new ‘TikTok for Business’ platform to help brands market themselves on the app.
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NewsPatagonia cancels Facebook and Instagram ads in ‘hate’ row
Outdoor goods giant Patagonia has axed all advertising on Facebook and its Instagram photo-sharing service amid concern over its influence on issues ranging from the coronavirus pandemic to racial justice.
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AnalysisThe Big Question: What should be done to kick-start the retail economy?
Shops are reopening but it’s still anything bar business as normal in town centres and other retail destinations. Industry experts share their views on how to encourage an enthusiastic resumption of retail therapy among consumers.
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NewsClarks to shed 700 jobs as it launches new global strategy
Footwear specialist Clarks has said it will cut 700 jobs globally over the next 18 months as it launches a new strategy designed to future-proof the ailing business.
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OpinionOpinion: Retailers must take back control of their digital marketing destiny
The Javits Center in New York City is currently being used as a 2,500-bed field hospital run by the National Guard.
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Retail VoiceTime to take stock of your digital marketing strategy
The effect of Covid-19 on consumer confidence has been dramatic – and new research from Mapp suggests it will be felt for some time to come.
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NewsDreams directors exit as retailer prepares for post-coronavirus landscape
Two Dreams directors will leave the beds specialist this week as the retailer adapts to a changing retail environment partly precipitated by the coronavirus outbreak.
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AnalysisTikTok boom: the brands winning as lockdown spurs social surge
With the UK on lockdown and people increasingly housebound, social media will become more important than ever as we seek information, solace or distraction from the outside world. Retail Week looks at the newest social platform to take the Western world by storm and the brands winning on it.
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NewsCarpetright to sponsor Exeter City Football Club
Carpetright has stepped in to sponsor Exeter City Football Club after its previous shirt sponsor Flybe went bust.
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GalleryGallery: The head-turning stores designed for Instagram
From oversized lollipops to millennial pink, Retail Week explores how retailers are winning in the social media space.
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NewsJohn Lewis launches first spring TV advertising campaign
John Lewis has launched its first-ever TV advertising campaign outside of Christmas and clearance, in a bid to push sales of its spring and summer collections.
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NewsMarks & Spencer pushes denim in first TV ad campaign
Marks & Spencer has launched a dedicated denim TV ad for the first time, designed to boost authority and appeal in its biggest product category.
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NewsAngling Direct appoints branding specialist to board
Specialist retailer Angling Direct has appointed branding specialist Dilys Maltby to its board with immediate effect.
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AnalysisLush's Mark Constantine: The retail rebel fighting climate change before Greta was born
As a journalist, you get a fleeting glimpse into the life of a retail CEO when trying to carve out a time to sit down and interview them.
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NewsShop Direct rebrands to The Very Group as it prepares for new phase of growth
Online giant Shop Direct has formally rebranded as The Very Group today as it prepares for the next stage of its transformation.
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NewsDebenhams recruits former BA exec as chief marketing officer
Debenhams has snapped up former British Airways executive Abigail Comber to helm its marketing division.
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Retail VoiceData: a brand’s most important toolkit
Valitor explains how retailers can stay ahead of the game by leveraging data to understand real customer personas.
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InterviewInterview: What Missguided’s boss learnt from ‘self-inflicted’ mistakes
After a difficult two years, Missguided is starting to see progress as its EBITDA swings back into the black. Boss Nitin Passi talks to Retail Week about the tough year Missguided has been through, the lessons he learnt and why stores in the UK are a no-go
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AnalysisThe demise of demographics: why age is just a number
To deliver an outstanding customer experience, retailers need to move beyond basic demographics to understand how people behave when they shop, according to a major new Retail Week report.
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Retail VoiceCustomer experience: five ways it will change in 2020
As we approach a new decade, the world is primed for change.