All Marketing & branding articles – Page 2
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GalleryDr. Martens launches immersive rain experience at flagship store
Dr. Martens is celebrating the launch of its new 1460 welted waterproof boot with an immersive installation at its London Oxford Street flagship
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NewsSuperdry enters ‘new chapter’ with brand refresh
Superdry has marked the start of a “bold new chapter” as it unveils a new brand identity following its return to profitability earlier this year.
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Opinion‘How AI agents could transform grocery shopping and what retailers should do now’
Most retailers are still experimenting with how to use AI to drive internal efficiency rather than consumer-facing discovery. The next phase of AI adoption will demand the opposite, advises Dunnhumby’s Sandra Stanley
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NewsBoots appoints ex-John Lewis director to marketing role
Health and beauty giant Boots UK has named a new customer and marketing chief.
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Chart of the WeekWhere will people watch Christmas ads this year?
A new poll by Kantar unsurprisingly shows that more people are excited about watching ads on social channels, but Brits are just as excited as last year about watching ads on TV
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VideoMatalan unveils Christmas ad building on style and value credentials
Matalan has launched a Christmas campaign, which for the first time showcases its homewares collection.
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NewsMarks & Spencer launches on TikTok Shop
Marks & Spencer is piloting the sale of its products through social media giant TikTok.
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VideoJohn Lewis pulls on heartstrings with latest Christmas ad
Department store group John Lewis has unveiled an emotional advert for the all-important Christmas period.
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VideoSainsbury’s brings back the BFG for 2025 Christmas ad
Sainsbury’s has debuted its 2025 Christmas ad, with the return of children’s book character the BFG.
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VideoAsda unveils Christmas campaign with iconic Grinch character
Asda has unveiled its 2025 Christmas advert starring the iconic grumpy festive character, the Grinch.
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VideoM&S kicks off Christmas with first of three festive fashion and home ads
M&S has revamped its Christmas campaign strategy for 2025, which it said “more closely reflects” how customers shop in the run-up to the holidays.
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NewsFrasers CCO: Elevate will be ‘one of the largest retail media networks’ in the UK by 2028
Speaking exclusively to Retail Week, Frasers chief customer officer David Clark lays out his expansion plans for the brand’s retail media business Elevate.
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VideoFreemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign
Freemans has kicked off the Christmas advert season, with the launch of its first ever online-only campaign.
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AnalysisHow Very Group, Asda, Co-op and Boots are upping their retail media game
Some retailers have just set up their own retail media networks, while others have been in the game for years.
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AnalysisThe boys are back in town: Why John Lewis, M&S and Asos are betting big on menswear
Menswear is going through somewhat of a revival as of late, with the category finally getting some much-needed attention
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NewsASA rules against Hammonds Furniture ad
The standards agency ruled against the Leicester-based furniture retailer over three different issues with its advertising
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Innovation of the WeekInnovation round-up: Smart dogs, smart ads & smarter menswear
Innovation round-up: smart dogs, smart ads, and smarter menswear
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AnalysisKingfisher: the factors powering its success – and warning on business rates’ impact
DIY giant Kingfisher, owner of B&Q and Screwfix in the UK, lifted its full-year profit forecast to the upper end of expectations on the back of strong interims
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InterviewQ&A: Primark trading director on shaking up denim and its first-ever TV ad campaign
Primark celebrated the launch of its new denim womenswear collection for autumn/winter 2025 with its first-ever UK TV ad campaign earlier this month.
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InterviewQ&A: SportsShoes.com marketing boss on AI, SEO, brand building and remarkable growth
Retail Week speaks to SportsShoes.com head of marketing Dan Cartner about the brand’s evolution from a small ecommerce operation to one of the UK’s biggest sports retailers