All Marketing & branding articles – Page 2
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AnalysisShould Meghan Markle be your new retail guru?
Before you dismiss the Duchess of Sussex as a retailer, her jam-selling venture offers surprising insights into scarcity marketing, celebrity commerce pitfalls, and repeat purchase economics
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FeatureCustomer loyalty – what will the next three decades of evolution mean for retail?
In 1995, a little card fundamentally changed how retailers would understand their customers for decades to come.
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Retail VoiceFrom scroll to sale: How TikTok drives commerce everywhere
Margins are under pressure. Loyalty? Harder to earn. And traditional routes to growth are no longer guaranteed. So, with shopper habits evolving and the rules of brand engagement shifting, many retailers are looking for new ways to reach and convert consumers in the moments that matter
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NewsDebenhams turns to Pinterest to maximise advertising returns
Debenhams has tapped visual discovery engine Pinterest to develop a new marketing strategy, increase brand awareness and boost customer growth.
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AnalysisStore tour: Hotel Chocolat’s new flagship boxing up the best of the retailer’s physical formats
Nine months after taking over the top job at Hotel Chocolat from entrepreneurial founder Angus Thirlwell, chief executive Lysa Hardy and her team are building something new.
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NewsM&S advert banned for including ‘unhealthily thin’ model
Marks & Spencer has had one of its online adverts banned after it is believed to have featured a model appearing “unhealthily thin”.
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NewsWhistles and White Stuff owner promotes from within for new chief brand officer
TFG London, the owner of brands such as Hobbs, Whistles, Phase Eight and White Stuff, has appointed Julia Monro as its new chief brand officer with immediate effect.
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NewsSainsbury’s rolls out Your Nectar Prices nationwide
The loyalty programme will offer Nectar customers lower prices on products based on their shopping habits, alongside usual Nectar Prices on multiple categories including dairy, fruit and veg, bakery, meat and fish.
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NewsThe Very Group makes new hire for its in-house creative agency
The Very Group has made a new appointment for its in-house creative agency to bolster its senior leadership team.
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NewsJohn Lewis takes ‘big step forward’ in retail media
Grocery and department store group John Lewis Partnership has expanded its retail media offer beyond its own websites.
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NewsSainsbury’s owned Habitat partners with Pinterest on new homeware campaign
Habitat, the homeware brand owned by supermarket Sainsbury’s, has partnered with Pinterest on a new campaign.
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DataExclusive research: 1,000 shoppers reveal the new ways they discover brands
Exclusive consumer research from Pinterest and Retail Week reveals new ways UK shoppers are discovering brands, what’s likely to make them buy and how retailers must act now for sustainable growth
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NewsTHG partners with firm for new retail media offering
THG Ingenuity and THG Beauty Media have partnered with a firm on a new retail media network, Retail Week can reveal.
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InterviewInterview: Debenhams Group chief executive Dan Finley on being the right man for the job
After a busy six months since he was named chief executive boss Dan Finley gives us his first sit-down interview since taking on the role, telling Retail Week why he, above anyone else, is the right man for the job
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NewsBoots CMO departs after four years
Boots’ chief marketing officer is stepping down from his role following a four and a half year stint.
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NewsJD Sports opens first Las Vegas flagship
JD Sports has opened its first ever Las Vegas flagship as it looks to push forward with its plans to open experiential physical retail destinations around the globe.
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InterviewQ&A: Nectar360 boss on creating new opportunities in retail media
Sainsbury’s and Nectar360 have today announced their new platform Pollen, which they say will “supercharge” their retail media business and drive forward their strategy
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Innovation of the WeekL’Oréal partners with firm for 3D AI-generated product imagery
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team. Every week, we bring you new ideas and case studies across consumer, technology, sustainability, economy, policy, and industry.
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NewsSports Direct reported to the regulator for pricing practices
Sports Direct has been reported to the Competition and Markets Authority (CMA) following claims of “misleading” pricing by Which?.