All Marketing & branding articles – Page 5
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Opinion‘Don’t waste a cost crisis – it can catalyse much-needed change’
Economic pressure forces evolution, observes AlixPartners’ Brian Kalms. Now is the time to break free from outmoded business models
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AnalysisReviewed: the top 10 retailer Christmas adverts of 2024 according to the experts
We’ve gathered a panel of experts from Adland who have worked with some of the best-known retailers and brands in the world to deliver their verdict on some of the biggest retailer adverts of 2024.
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Opinion‘As retail media grows, the roles of chief marketing officers are evolving rapidly’
Marketing directors must embrace the skills needed to stay competitive in a new era of retail, observes headhunter Clarity’s Fran Minogue and Callum Loader
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Opinion‘Perhaps there’s something retailers should admire in Jaguar’s rebrand’
Ensuring continued brand relevance relies on the drive and vision of people willing to take risks. You only need to look at the once much-loved retail brands that haven’t survived to be reminded of that, argues Charlotte Hardie
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GalleryIn pictures: Black Friday – who’s doing it, who’s not, and how deep are the discounts?
Since being imported from the US to the UK by Amazon in 2010, Black Friday has become a firm fixture on retail’s promotional calendar.
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NewsJohn Lewis Black Friday searches spike following return of ‘Never Knowingly Undersold’ pledge
Department store group John Lewis has reported a surge in interest in its Black Friday deals following the return of the Never Knowingly Undersold price promise.
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VideoThe Entertainer launches heartfelt ad in biggest ever Christmas campaign
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”.
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Opinion‘Christmas adverts have become too centred around a carrot and a bunch of copy-carrots’
Christmas adverts have become centred around a carrot and a bunch of copy-carrots, and it’s time retail led the industry through some well-needed step changes once again, writes Lucky Generals chief executive Cressida Holmes-Smith.
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NewsThe Body Shop is rebuilding its top team with new finance and marketing chiefs
The Body Shop has appointed a new chief marketing officer and chief financial and operations officer as it rebuilds its executive leadership team after being rescued from administration.
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Analysis10 retailers nailing online UX – and what you can learn from them
This deep dive is the fourth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
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AnalysisRetail 2025: How Molton Brown, Mamas & Papas and N Brown are taking ESG seriously
Retailers are taking heed of environmental, social and governance (ESG) matters, and in many cases are also realising the commercial benefits that come with focusing on these issues as opposed to solely chasing profit at all costs.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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VideoTesco’s gingerbread-filled Christmas ad debuted during Great British Bake Off
Tesco’s festive ad for 2024 will debut on TV later tonight, centred around “helping feed your Christmas spirit”.
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VideoThe Perfume Shop spritzes some Christmas magic in new festive ad
The Perfume Shop has unveiled its Christmas advert bringing to life the magic and allure of the holiday season.
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VideoMarks & Spencer unveils clothing and home Christmas advert
Marks & Spencer’s seasonal ad for its clothing and home categories has aired today, carrying the message ‘Christmas starts here’.
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VideoShaun the Sheep stars in new Barbour Christmas ad
Barbour has released its new Christmas ad for 2024 which stars British animated children’s character Shaun the Sheep.
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VideoBoots launches Christmas campaign with Bridgerton star
Boots has launched its new Christmas marketing campaign, “The Christmas Makeover”, which reminds customers Boot’s beauty wonderland has a present for everyone and recognises the unsung powerhouses who make Christmas special.
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VideoGreggs has teamed up with Nigella Lawson for its first Christmas ad
Greggs has teamed up with television chef and food writer Nigella Lawson to unveil its 2024 Christmas menu in its first Christmas advert.
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VideoWaitrose ramps up the star power in bid to crack a Christmas cold case
Waitrose has unveiled the first part of its Christmas ‘whodunnit’, featuring a star-studded cast for its festive season ad campaign.
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VideoAmazon celebrates acts of kindness with show-stopping Christmas ad
Amazon has released its Christmas advert for 2024, with a singing janitor at the heart of the campaign.