All Marketing & branding articles – Page 4
-
Opinion‘Retailers need to know what advertising buyers really want from retail media’
Publicis Media chief commerce officer Steve Ricketts looks at opportunities and challenges for retail media networks in attracting bigger shares of advertising budgets
-
AnalysisPretty little pivot: will a brand refresh be hit or miss for PLT?
As fast-fashion giant PrettyLittleThing wipes clean its past and rebrands itself as a ‘sophisticated’ and ‘elevated’ brand, Retail Week explores if it will be enough to turn things around
-
NewsPrettyLittleThing unveils quiet luxury-inspired brand refresh
PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.
-
Opinion‘Keeping it real is essential when venturing into social commerce such as TikTok Shop’
Lidl has become the first grocer to sell through TikTok Shop. Its approach is a good example of how retailers can best use the platform, says Kantar’s senior client director Daniel Fanshawe
-
NewsRetail media for c-stores gains three times more attention than larger retailers
A new study has revealed that retail media in convenience stores gains triple the amount of attention when compared to larger retail stores.
-
Opinion‘Why does the UK find it so hard to create and sustain luxury fashion brands to match France and Italy?’
Should Burberry place so much emphasis on its famous trench coat, and why is its flagship store so disappointing, wonders fashion analyst Maureen Hinton
-
NewsWalmart sales and income climb as media business grows
Top retailer Walmart has posted a rise in sales and earnings, bolsted by its fast-growing advertising business.
-
NewsMarks & Spencer launches first men’s underwear campaign in a decade
Marks & Spencer has unveiled its first men’s underwear marketing push in 10 years, as part of what is also its first-ever campaign in the underwear category across women’s and men’s product.
-
NewsTHG’s creative agency has appointed a new senior vice president
THG Studios, the creative agency part of THG Ingenuity, has appointed a new senior vice president to “spearhead growth”.
-
Opinion‘Retail media is still evolving, and fragmentation will get worse before it gets better’
As retail media matures, what developments can be expected in 2025? Publicis Media’s Steve Ricketts takes a look
-
AnalysisIn pictures: How Asda is promoting its Rollback price offensive in-store
The return of Asda’s Rollback prices is a big moment for the grocer as it seeks to regain a once unchallenged reputation for value for money. Retail Week visited Asda’s Stockton supercentre to see how the Rollback launch was executed
-
FeatureAutomation: What does retail look like in a post-Budget world?
As retail navigates a world post-Budget, Retail Week looks at who is looking at automation as an aid, and how this will impact both customers and millions in the workforce.
-
GalleryIn pictures: How Fortnum & Mason turned building works into a retail opportunity
Undertaking building work in-store is often a headache for retailers, but landmark department store Fortnum & Mason turned it into an opportunity to wow shoppers.
-
NewsAsda launches long-term price offensive with return of rollback and ‘Asda Price’
Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish its value for money credentials.
-
Supplier InsightHow retailers can maximise brand loyalty in 2025
Post-purchase communications can significantly impact brand loyalty. Here we explore the channels and marketing strategies helping retailers to maximise retention*
-
AnalysisDigital marketing’s new rules: Inside Asos, New Look and Urban Decay’s social strategies
This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
-
Retail VoiceThree ways to supercharge retail media in 2025
From context to content, Mail Metro Media’s Lauren Dick takes a look at a trio of ways retailers can accelerate success with retail media
-
AnalysisHow nine retailers are supercharging their marketing with AI
This deep dive is the fifth in our ‘Consumer 2025 – from acquisition to advocacy’ series.
-
FeatureWhat will 2025 bring? Primark, Tesco, Amazon, Sephora and H&M bosses predict the year ahead
Looking ahead: What will shape retail in 2025? We’ve asked the top bosses in British retail to gaze into the horizon and give us their predictions for the industry’s next chapter.
-
News‘Proud moment’ for John Lewis as it wins royal warrant
Department store business John Lewis has been awarded a royal warrant by the king.