All Marketing & branding articles – Page 3
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Opinion‘If you’re not sharing shopper data with brands, rethink your retail media strategy’
Retailers, brands and customers all win when shoppers’ insight is shared, argues Publicis chief commerce officer Steve Ricketts
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Opinion‘While some will strike it rich, not all will be lucky in retail media gold rush’
As retailers rush to establish themselves as retail media players, the most successful companies have shown it takes serious investment and data sophistication, observes George MacDonald
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NewsFrasers Group launches new retail media network
Frasers Group has launched a new retail media network called ‘Elevate’, which it said will be powered by its first-party data.
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NewsIceland relaunches retail media proposition
Food retailer Iceland has relaunched its retail media business as it seeks to bolster its position in the fast-growing market.
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NewsPrimark launches new brand campaign to emphasise value of its ‘quality’ basics
Primark has unveiled its latest value campaign in a bid to change the perception of “value” and its association in terms of price and quality
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NewsJohn Lewis extends home range and launches magazine to ‘reinforce unique position’
Department store business John Lewis is investing in its home range as it seeks to cement its position as a “lifestyle leader”.
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NewsThe Very Group launches data-led creative studio to collaborate with brands
Online marketplace The Very Group has launched a new marketing proposition connecting its data-led creative capabilities to external brands.
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NewsFormer Nisa director named head of rebranded Co-op wholesale business
The Co-op has launched a new wholesale business and placed a former Nisa director as its head as the brand looks to “reaffirm its commitment to the independent retail sector”.
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NewsBoohoo vows to push forward with Debenhams rebrand despite Frasers Group intervention
Boohoo has vowed to push forward with its plans to rebrand the group to Debenhams, despite Frasers Group thwarting its efforts to pass a resolution on the subject at today’s general meeting.
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FeatureFifteen years, 150 million shoppers – how AliExpress became an ecommerce giant
In total, AliExpress has attracted more than 150 million shoppers worldwide across multiple categories
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NewsB&Q launches value message marketing campaign
B&Q has unveiled a major new marketing push highlighting its commitment to affordability.
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NewsMarks & Spencer launches spring fashion advertising campaign
Marks & Spencer has unveiled a spring advertising campaign to promote its new season’s womenswear.
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NewsDreams invests millions in new campaign and brand platform
Dreams has made a multimillion-pound investment in a new marketing campaign and brand platform, which it says will “set it apart” from its competitors.
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NewsJollyes CMO returns to B&Q as marketing director
Jollyes chief marketing officer is set to return to B&Q as its new marketing director.
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Retail VoiceWhy retailers should collaborate to elevate
From managing collaborations to measuring success, Foot Anstey partner Alex Hammond explores the power of brand partnerships and how retailers can maximise growth while avoiding pitfalls
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NewsSuperdry relaunches Cult branding in-store and online
Fashion brand Superdry has relaunched its Cult sub-brand with a dedicated ecommerce website and rebrands at its Oxford Street and White City stores.
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News‘Debenhams is back’: Multi-year turnaround is complete as Boohoo Group rebrands
Boohoo Group has said “Debenhams is back” as the business has now been “successfully” turned around since it was acquired out of administration in 2021.
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DataRanking: the five most engaged retailers on social media
Whether dancing with Percy Pig or matching shoppers to products using their star signs, retailers are coming up with new ways to connect with their audience on social media – but who does it best?
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Retail VoiceDigital marketing needs a reset – here’s where to start
In the crowded retail market it is becoming increasingly difficult to make yourself seen and heard. Zeta Global’s Ross Halliday examines five areas of focus for retailers wanting to shake up their digital marketing strategy to ensure they are noticed