All Marketing & branding articles – Page 8
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NewsThe King’s Speech has set out action on retail crime, HFSS and workplace rights
The new government has unveiled 40 bills in today’s King’s Speech, including setting out planning to introduce legislation on retail crime, HFSS and banning “exploitative” working practices.
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NewsCo-op has launched its ‘biggest ever campaign’ to reintroduce the cooperative model to shoppers
C-store specialist the Co-op has launched a multimillion-pound campaign to “encourage the UK into [becoming] a nation of cooperators”.
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NewsCo-op research reveals retail media is boosting its sales ‘fourfold’
New research released by the Co-op shows that convenience retail media is giving sales across the business and surrounding grocery stores up to a “fourfold” increase.
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InterviewQ&A: AO’s director of brand on how it gained 600,000 customers in a year
As AO continues to make waves in the electronics sector, Retail Week speaks to director of brand Arafa Heneghan on the importance of consistency across the brand to grow and maintain customers.
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NewsTesco strikes ‘landmark’ retail media partnership with global advertising giant
Grocer Tesco has agreed a “landmark” partnership with the world’s biggest media-buying business as it ramps up its retail media business.
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NewsSnap is ‘exploring ways’ to use Gen-AI to boost retailers’ product ads
Social platform Snap has said it is currently “exploring ways” to use generative AI, particularly to help brands and retailers strengthen their advertisements.
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Opinion‘If your retail media strategy is digital-only, you’re doing it wrong. Here’s why’
The buzz around digital is overshadowing the enormous power of in-store media – and that’s a problem, warns Dunnhumby’s Anthony Worssam
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NewsGymshark launches new ‘100% gym’ platform
Gymshark is sharpening its focus with the launch of a new brand platform to set it apart from an “ever-growing list of athleisure and sportswear players in the market”.
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AnalysisThe path to purchase: key trends defining the consumer shopping journey
This deep dive is the first in our new ’Consumer 2025 – from acquisition to advocacy’ series.
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InterviewQ&A: Sports Direct managing director on retail’s summer of sport
Kicking off with the Euros this week, followed by Wimbledon and the Paris Olympics taking us to the end of July, this summer is packed with action for fans and retailers alike. Retail Week sat down with Sports Direct managing director Ger Wright to find out how one of the nation’s biggest sportswear retailers will be making the most of it
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InterviewAdvertise, entertain, sell: The many ways TikTok is providing opportunities for retailers
With more and more sellers leveraging social platforms, Retail Week sits down with Paul Mears, TikTok group vertical director of retail and ecommerce, to discuss the myriad opportunities for retailers.
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Retail VoiceHow to scale up marketing output with creative automation
With retail marketing becoming ever more complex, Relayter examines how to boost output without overloading your workforce
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AnalysisFrom AI to M&A – what retailers are spending their money on
The ring of the tills might be what drives retail, but to keep customers spending retailers need to invest in improvements. Retail Week looks at where some of the biggest – and most successful – retailers are directing their spend
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Innovation of the WeekPepsiCo takes over Tesco for Champions League final
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
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NewsOcado strikes deal with Getir to target shoppers
“As Getir and Gorillas exit the UK, we’re pleased to be offering their customers a chance to try Zoom by Ocado.”
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InterviewQ&A: Jo Malone London’s global general manager on going after ‘untapped opportunities’
Retail Week sits down with Jo Malone London’s senior vice president and global general manager Jo Dancey to talk about all things perfume and signing British actor Tom Hardy as the face of its new advertising campaign
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NewsM&S unveils Oxford Circus station fashion marketing takeover
Marks & Spencer has launched a ”multi-sensorial” takeover of London’s Oxford Circus tube station using scent – the first time such an initiative has been undertaken in that environment.
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NewsPrettyLittleThing under fire again for ‘misleading’ ads
Fast-fashion giant PrettyLittleThing (PLT) is under fire for breaching advertising rules after allegations of “misleading” ads being released during a Black Friday social media campaign last year.
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AnalysisLive shopping: When should retailers brave its murky waters?
Despite being one of the most promising new commerce channels, livestream shopping has had a lukewarm reception from established retailers in the UK. Retail Week explores whether the phenomenon will take off here and how retailers can tell if it’s the right time to get involved
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NewsVery unveils new fashion platform with launch of summer campaign
Very has unveiled a long-term fashion platform, dubbed “Haus of Flamingo”, accompanying the launch of its summer campaign.