All Marketing & branding articles – Page 6
-
Innovation of the WeekAdidas has partnered with global media platform Teads on dynamic product ads
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
-
VideoSinging oven gloves are back for musical Morrisons Christmas ad
Morrisons has unveiled its Christmas ad for 2024 that marks the return of the singing oven gloves with a theatrical spin.
-
VideoLidl showcases the magic of sharing in new festive advert
Lidl has launched its Christmas campaign highlighting how “small gestures can make a big difference” through the joy of sharing.
-
VideoSainsbury’s goes big with new Christmas ad featuring iconic BFG
Grocery chain Sainsbury’s has kicked off its Christmas campaign with its television ad featuring iconic literary character the Big Friendly Giant (BFG).
-
VideoJohn Lewis builds up to Christmas with new ad campaign
Department store group John Lewis has unveiled a second raft of ads as part of this year’s three-phase Christmas campaign.
-
AnalysisDrowning in data? Learn from Tesco, The Very Group and more about how to connect, harness and scale up
Retail businesses having one holistic view of all data was once seen as an unreachable holy grail. Not anymore. New technologies are enabling meaningful and scalable data strategies.
-
NewsJohn Lewis and Dunnhumby unveil real-time customer insight platform
John Lewis Partnership and customer data specialist Dunnhumby have launched a new insights platform designed to provide real-time insights to partner brands as well as to the retailer.
-
AnalysisSpeed, creativity and efficiency – how Very is using AI to shake up content marketing
Hood has been with the Co-op for seven years and running its food business for more than two. He was promoted at a time of huge change internally at the Co-op, following a sustained period of success under former group chief executive Steve Murrells and Hood’s predecessor Jo Whitfield.
-
InterviewQ&A: Google’s retail MD explains why retailers should take advantage of ‘fake Friday’
Retail Week spoke to Google’s managing director of retail, Sophie Neary, to delve into why customer search and AI is so important for retailers to utilise heading into golden quarter
-
AnalysisThree retailers reveal the next steps in their retail media networks
Retail media networks continue to be a hot topic in the industry, and its growth shows no signs of slowing down.
-
NewsTesco has launched ‘store wraps’ and website video ads in retail media push
Tesco has extended its retail media proposition to give brands new ways of communicating with consumers.
-
NewsWatches of Switzerland snaps up luxury digital content platform
Watches of Switzerland has acquired a global digital editorial content provider which it said is preeminent in its field.
-
VideoVery has released a new campaign inviting families to start Christmas toy shopping early
Online retailer Very has unveiled its new campaign inviting families to start Christmas shopping for toys earlier this year.
-
NewsJohn Lewis visits and sales have climbed after price promise relaunch and ad debut
Visits to John Lewis’ website and store sales have risen since the reintroduction of the Never Knowingly Undersold price promise and associated ad, Retail Week can reveal.
-
AnalysisThe power of a strong retail slogan
As John Lewis reports a rise in visits following the reintroduction of ‘Never Knowingly Undersold’ earlier this month, we can see the power of a retail slogan. We asked some of retail’s best marketers for their favourite retail slogan and why it works
-
Innovation of the WeekSelfridges is embarking on a retail media partnership with Criteo
Innovation of the Week is a subscriber-only series highlighting retail initiatives that have caught the eye of our team.
-
FeatureHalf a century of savings: How Primark has shaped the British high street and its plans for the future
As Primark celebrates its 50th anniversary on the British high street, UK retail director Kari Rodgers speaks to Retail Week about the evolution and expansion of the business over the past five decades and how it plans to continue on an upward trajectory.
-
Opinion‘John Lewis ad has started a conversation, but I’m not sold just yet’
The splash made by John Lewis’ new advert is testament to the retailer’s influence, but it needs to be easier for people to understand the message, believes Kantar’s Lynne Deason
-
AnalysisCan Clarks get back into its stride or is the brand dead on its feet?
As the revolving door at Clarks continues, Retail Week looks at what’s been plaguing the footwear specialist and if there’s hope for a triumphant turnaround
-
VideoJohn Lewis premieres ‘Never Knowingly Undersold’ ad in early start to Christmas campaign
Department store business John Lewis has unveiled the first in a series of golden quarter adverts, designed to highlight its value-for-money stance and ignite affection for the brand’s “rich heritage”.