All Marketing & branding articles – Page 24
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VideoWatch: Asda advert focuses on ‘Christmas magic’
Asda has unveiled its ‘Let’s Make Christmas Extra Special’ TV advert centred around people who go the extra mile to “spread joy throughout the festive season”.
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VideoWatch: TK Maxx Christmas ad invites customers to gift differently
TK Maxx’s festive advert offering this year is aimed at encouraging customers to turn off their gifting autopilots and think more adventurously.
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VideoWatch: Iceland unveils Frozen-inspired Christmas advert
Iceland has collaborated with Disney on its latest Christmas ad offering, channelling the success of the studio’s Frozen franchise.
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VideoWatch: Selfridges enters festive ad fray with ‘modern’ Christmas short
Selfridges has unveiled its Christmas advert, with what it called an “alternative take on the genre” focused on the future and the “enduring message of love through the togetherness of family and friends”.
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VideoWatch: Argos puts catalogue at heart of Christmas ad
Argos has centred its Christmas advertising campaign around its catalogue for the first time in a decade.
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NewsM&S launches menswear marketing campaign to ‘shout about changes’
Marks & Spencer has unveiled a new menswear marketing campaign to emphasise how its offer has changed and prompt a reappraisal by shoppers.
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NewsSosandar sales soar following ‘aggressive marketing strategy’
Sosandar has posted a jump in sales following investment in its marketing strategy and broadening product ranges.
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AnalysisAO.com and Lush setting the video benchmark
AO.com and natural beauty brand Lush are among the businesses named video leaders by Retail Week and Brightcove in the new Video Oscars report
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Retail VoicePrinciples of persuasion to tap into e-consumer psychology
Four key psychological principles that should be applied to ecommerce marketing to ensure high conversion rates
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NewsMarks & Spencer relaunches Per Una with marketing push
Marks & Spencer has launched the first big marketing campaign for its Per Una range in more than five years, coinciding with an overhaul of the sub-brand
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AnalysisAnalysis: Social media and partnerships will shape tomorrow's world
Highlights from the second day on the Retail Re-engineered stage at Tech. 2019 included a debate on what makes a tech leader and whether digital transformation really exists. Following on from day one’s five lessons, here are five more takeaways from day two.
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AnalysisAnalysis: How to achieve cult brand status
This summer, Gwyneth Paltrow’s wellness brand Goop held its first summit in London, hot on the heels of the brand’s first UK shop in Notting Hill.
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NewsPoundland parent rebrands as it gears up for European expansion
Pepkor, the owner of discount variety chain Poundland, has rebranded as Pepco Group as it seeks to align itself with its largest Central European brand.
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DataVideos influence 48% of millennials to purchase
With today’s consumers expecting video as standard from their online shopping journeys, Retail Week’s Video Oscars guide reveals the real ROI of video marketing.
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Retail VoiceRetailers, meet the future of mobile marketing
Forget SMS and email, a new Google-backed business messaging platform is set to shake up mobile marketing as we know it
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Retail VoiceDisruptive marketing is the key to retail growth
Customer-centred marketing strategies can greatly impact growth, says Andrew Carlisle, MD of retail consulting at Accenture. Retailers might want to follow suit
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AnalysisGender stereotypes in advertising: how not to fall foul of the new rules
The Advertising Standards Authority recently banned two ads under new rules to prevent depictions of harmful gender stereotypes. What should retailers take heed of to make sure they don’t fall foul of the regulations?
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Future LeadersListen: ‘Diversity is a tick-box, inclusivity is a behaviour’
Google marketing director shines a spotlight on intersectionality and imposter syndrome in this third instalment of Retail Week’s podcast