All Marketing & branding articles – Page 26
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VideoWatch: Shop Direct boss Henry Birch on rebranding and strategy
Shop Direct chief executive Henry Birch talks about the etailer’s upcoming rebrand to The Very Group and the business’ new strategy.
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AnalysisRetail Week Awards 2019: Tesco wins hearts with ad campaign
Large corporations are often accused of struggling to connect with their target consumer. Tesco took customer feedback on board to deliver a heartfelt and meaningful ad campaign that landed
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NewsOasis adds new strapline as part of brand refresh
Oasis has added a new strapline as part of a brand refresh its chief executive says is aimed at “staying in tune with the customer”.
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NewsM&S to team up with Britain's Got Talent
Marks & Spencer has launched its first ever TV sponsorship deal with ITV’s flagship entertainment show Britain’s Got Talent.
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AnalysisAnalysis: How retailers can target Generation Z
Gen Z, who have never known a life without social media or iPhones, will make up almost a third of the global population this year. Does your brand really know how to market to them?
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AnalysisAnalysis: What happens when retailers get political?
Retailers have traditionally remained neutral on political and societal issues, but times are changing. Should your brands take a stance on contentious matters?
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NewsTed Baker to ape streetwear brands with monthly drops
Ted Baker is set to launch monthly ‘drops’, releasing a limited run of product for just 48 hours every month.
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Retail VoiceChanges to Google Shopping: what you need to know
On January 31, Google imposed new requirements for price comparison websites operating within its Comparison Shopping Service (CSS) programme. Here’s how it affects UK retailers.
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NewsBoots poaches Aldi director to bolster marketing team
Boots has snapped up Aldi’s marketing director Adam Zavalis as its new director of brand and communications.
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NewsAldi extends Team GB Olympic partnership beyond Paris 2024
Aldi has extended its partnership with the British Olympic team by pledging to sponsor it beyond the 2024 games in Paris.
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NewsMahabis' new owners ditch Facebook, focus on high street
Following YYX Capital’s acquisition of Mahabis, the co-founder of the investment group, James Cox, has unveiled his plans to grow the start-up into a ”£100m business”.
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OpinionOpinion: Ethical consumerism has gone from fad to mainstream
Another Veganuary is upon us, where those who know the difference between a vegan and a Venusian try to add more of the green side to their diet for at least a month.
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VideoWatch: Tesco enlists Mr Blobby to mark centenary year
Tesco is marking 100 years in business by enlisting Mr Blobby to push their new slogan: ‘Prices that will take you back’.
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OpinionHow can retailers take advantage of blockchain?
Oracle's Antony Welfare explores the role of the Retail Blockchain Consortium in advancing innovative new tech within the retail supply chain.
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OpinionOpinion: How Iceland made the most successful Christmas ad of all time
It’s the question everyone keeps asking me: how did Iceland come to make the most successful Christmas ad of all time?
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Retail VoiceUnderstanding the forces that shape consumer behaviour
Behavioural economics has all the answers when it comes to making a significant difference to the success of campaigns, new product launches and customer loyalty.
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Retail VoiceThree ways to meet the expectations of connected consumers
Find out how retailers can ensure the in-store experience is both engaging and memorable for shoppers
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VideoWatch: Co-op becomes last grocer to launch Christmas ad
The Co-op has become the last major grocer to launch its Christmas ad as part of a £19m festive giveaway to thousands of communities across the UK.
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OpinionIceland ad shows being on point beats being on screen
There was a time when having Christmas advert banished from TV would have been a sucker punch to festive sales.