All Marketing & branding articles – Page 90
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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AnalysisAnalysis: OFT cracks down on grocery sector
BOGOFs and multibuys could make way for more sophisticated promotions as supermarkets comply with new guidelines to stamp out confusing and misleading deals.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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NewsDebenhams aims for single customer view
Debenhams is taking a single view of its customers to help it better target shoppers.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsVideo: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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NewsTopshop unveils Christmas film with Kate Bosworth as its star
Fashion powerhouse Topshop premiered its first-ever Christmas movie today as part of its festive marketing campaign, revealing actress Kate Bosworth as the star.
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NewsPromotions rise as shoppers show signs of reining in spend
Retailers have kick-started a flurry of festive promotions as Asda revealed it expects almost half of the mothers who shop with it to spend less on Christmas this year.
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AnalysisCampaign of the week: Argos, I Can Shop From Here
Argos declared its intention to move away from its traditional catalogue heritage last month and instead focus on multichannel.
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News
Amazon introduces Black Friday and Cyber Monday to France and Germany
Amazon has introduced Black Friday and Cyber Monday to its customers in France and Germany, with lightning deals and special offers to drive Christmas sales.As the promotion ran for its third year in the UK, ‘Le Black Friday’ and ‘Cyber Monday Woche’ entered the vocabulary of customers in Europe.Apple, Rakuten’s ...
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NewsEvans Cycles unveils Sir Chris Hoy as brand ambassador
Six-time Olympic champion Sir Chris Hoy has been unveiled as Evans Cycles’ new brand ambassador.
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NewsArgos to launch interactive ad to promote apps
Argos is to launch a mobile-interactive TV advert to promote its iPad and smartphone apps.
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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AnalysisCampaign of the week: Boots, Let’s Feel Good
Ahead of Christmas, Boots has dumped its ‘Here Come The Girls’ advertising theme for a new ‘Let’s Feel Good’ campaign.
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OpinionRetail Surgery: Should I be personalising content for my online customers?
How can I ensure I’m not missing a trick when it comes to personalising content for my customers?