All Marketing & branding articles – Page 90
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AnalysisSainsbury’s and Nectar: What do retailers need to know?
Sainsbury’s today reported it first half sales rose 4% to £13.4bn helped in part by its partnership with Nectar. Retail Week takes a look at the loyalty scheme.
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GalleryIn pictures: Selfridges launches quirky Christmas campaign
Selfridges has launched its Christmas advertising campaign which features a series of quirky images including a girl being pulled through the department store’s Beauty Hall on a pony-drawn carriage.
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NewsMorrisons begins fightback with new discount card
Morrisons has kick-started a fightback with a new promotional campaign after reporting a fall in sales last week.
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AnalysisDebate: Is the Asda Christmas advert really sexist?
The Asda Christmas adverts have become a bit of a talking point. Some think they’re sexist, others think they’re not, and the rest are laughing at the Asda Granny reading 50 Shades of Grey in the corner.
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NewsVideo: Iceland unveils Willy Wonka-inspired Christmas ad
Frozen food specialist Iceland has unveiled a celebrity-free Christmas advertising campaign using a song from Charlie and the Chocolate Factory.
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AnalysisAnalysis: Does Co-op's brand heritage matter to its customers?
The social history of a retailer may not sound like the stuff movies are made of but last night saw the premiere of The Rochdale Pioneers, a film charting the history of the British co-operative movement and the principals behind the eponymous mutual retailer. Will the programme hit the spot for its customers?
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NewsVideo: Morrisons airs humorous Christmas campaign
Morrisons has unveiled its Christmas advert which features humorous festive scenes before cultiminating with a family at the Christmas dinner table.
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AnalysisAnalysis: Boots' new ad campaign
Boots has scrapped its well-established ‘Here come the girls’ TV ad for a more emotive, inspirational theme for Christmas, and this year the campaign is bigger than ever – with a full 60 second ad and four 30 second spin-offs.
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AnalysisCampaign of the week: Co-op, Here For You For Life
For the Co-operative Group’s Christmas food ad, the mutual retailer has ditched its ‘Good with Food’ strapline and replaced it with ‘Here For You For Life’.
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AnalysisAnalysis: How Ikea changed furniture retailing forever
As the Swedish giant celebrates its 25th year in the UK, Nicola Harrison looks at how it has influenced the British public’s perception of interior design and its impact on the market.
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NewsInternaçionale airs first TV ad to show off fashion-led focus
Internaçionale is preparing to unveil its first TV advert to highlight its new fashion-led proposition as it plots overseas expansion.
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OpinionRetail Surgery: How can I make the most of my email marketing campaigns?
How can I make the most of my email marketing campaigns?
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NewsAsda Christmas ad blasted for being sexist
Asda’s new Christmas ad is facing a possible ban from the Advertising Standards Association (ASA) following over 50 complaints that labelled the ad sexist.
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NewsToys R Us UK profits halve as it opens stores
Profits at big-box toy retailer Toys R Us almost halved last year.
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NewsVideo: Aldi makes Fortnum & Mason jibe in Christmas ad
Aldi has launched a Christmas TV advert which claims its products are as good as those sold at upmarket department stores Fortnum & Mason and Harvey Nichols.
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OpinionComment: Retailers must use customer data effectively
I’m not a lover of TLAs – that’s two- or three-letter acronyms in case you didn’t know.
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NewsMarks & Spencer unveils Christmas TV advert
Marks & Spencer is to launch its new Christmas TV advert for its clothing range on Wednesday.
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NewsMatalan airs family-focused Christmas ad
Fashion retailer Matalan has launched a new Christmas TV advert featuring a family at Christmas.
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NewsDebenhams launches first Christmas ad in six years
Department store Debenhams has launched its first Christmas advert in six years.
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NewsVideo: Asda launches Christmas TV advert
Asda is to launch its Christmas TV advertising campaign on Sunday.