All Marketing & branding articles – Page 87
-
NewsMarks & Spencer's digital strategy blooms for Mother's Day
Marks & Spencer has created a QR Code made out of almost 10,000 fresh flowers for Mother’s Day.
-
Analysis
Advertising on Amazon: What do retailers need to know?
For the first time retailers can purchase display advertisements with retail giant Amazon to draw traffic to their own sites.
-
AnalysisCampaign of the week: Department store Debenhams, Life Made Fabulous
Debenhams’ new ad campaign sticks to the “winning formula” of showcasing star fashion designers, this time Ben de Lisi and Jasper Conran.
-
NewsGrocer Waitrose expands Essentials range to non-food items
Waitrose will add a record number of products to its £1bn-sales Essential value range this year as the retailer seeks own-label growth.
-
NewsHolland & Barrett to launch new ad strategy promoting “The Good Life”
Health and beauty retailer Holland & Barrett will launch a £9m advertising campaign tonight called The Good Life in a move away from its traditional promotion-led advertising.
-
NewsLeona Lewis is named as The Body Shop's new brand activist
The Body Shop has unveiled singer Leona Lewis as its new brand activist, as she launches a make-up and fragrance collection with the beauty retailer.
-
AnalysisAnalysis: When supermarket price promotions are no longer enough
With a tough year ahead, grocers are sticking to low-price strategies but it will take more than that to keep hold of shoppers’ loyalty.
-
NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
-
AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
-
NewsBlue Inc signs sponsorship deal for The Only Is Way Is Essex
Young fashion retailer Blue Inc has inked a sponsorship deal for the next series of ITV2 reality programme The Only Way Is Essex.
-
NewsOnline giant Amazon launches display ads on website
Online giant Amazon has launched display ads on its website allowing customers to click-through and buy directly from external sites.
-
NewsRules on price comparison claims are relaxed by advertising bodies
Rules on price comparisons in advertising have been relaxed, allowing retailers to compare prices on a wider range of products.
-
NewsTesco is shaken but not stirred
Tesco has a Goldeneye for a marketing opportunity after wooing film fans desperate to pick up Skyfall, the latest instalment in the Bond films, with its new store signs.
-
NewsTesco to start a "new conversation" with customers in spring campaign
Tesco is to launch a spring brand campaign which the grocer says will be the start of a “new conversation” between the brand and its customers and put it at the heart of its communities.
-
NewsDiscounter Lidl signs up advertising agency in marketing departure
German grocer Lidl has inked a deal with advertising agency TBWA as the retailer ramps up its marketing activity in a marked departure to previous strategy.
-
NewsLa Senza revamps product to focus on core young customer
Lingerie firm La Senza has refocused its offer for its core young audience and is set to push the button on a seven figure marketing campaign to woo back customers.
-
NewsIsme signs Carol Vorderman as its new celebrity face
Shop Direct’s mature brand Isme has unveiled Carol Vorderman as its new celebrity face as it vies to attract a more fashion-forward customer.
-
AnalysisAnalysis: Is the gift voucher dead and buried for retailers?
Consumer confidence in gift vouchers has taken a drubbing after a number of recent high-profile administrations. As fashion retailer Republic plunges into administration, Rebecca Thomson examines the implications for the gift card market.
-
NewsThe Body Shop generates 9.1% profit jump in 2012 with brand revamp
The Body Shop generated a 9.1% increase in group operating profit to €77.5m (£66.6m) last year when it revamped the brand and stores.
-
AnalysisCampaign of the Week: Grocer Morrisons, more of what matters
Morrisons’ marketing has shouldered much of the blame for the retailer’s woes as like-for-likes dropped off in the second half of last year before a disappointing Christmas.