All Marketing & branding articles – Page 87
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NewsNew Superdrug TV advert to focus on customer service
Superdrug will launch a new TV advert on Thursday starring its own store staff as it promotes its customer service in a move away from its previous celebrity-led campaigns.
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NewsVideo: Lovehoney launches TV ad for official Fifty Shades of Grey range
Online sex toy retailer Lovehoney has launched a TV advert for its Fifty Shades of Grey Pleasure Collection as it tries to tap into a mainstream audience for the range.
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AnalysisCampaign of the week: Tesco, Ever Wondered Who Picks Your Groceries?
Tesco has started 2013 with the multichannel bit between its teeth, first poaching House of Fraser ecommerce boss Robin Terrell and then revealing a new dotcom store in Crawley.
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NewsSainsbury's teams up with Channel 4 on cookery show
Sainsbury’s has collaborated with Channel 4 to produce a daily cooking show to air in late February.
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NewsAsda’s controversial 'sexist' Christmas ad cleared by advertising watchdog
Asda’s Christmas advert has been cleared of allegations of sexism by the Advertising Standards Authority (ASA) after viewers complained it depicted outdated stereotypes of women.
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NewsOcado sponsors Jamie Oliver’s new online food channel
Ocado has agreed a deal with former Sainsbury’s brand ambassador Jamie Oliver to sponsor the celebrity chef’s new online food programme.
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NewsMajestic Wine poised to scrap TV ads after lacklustre campaigns
Majestic Wine is set to scrap TV advertising and plough investment into new store growth instead after lacklustre campaigns last year.
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AnalysisCampaign of the week: Furniture retailer Ikea, Make Room for Your Life
The January Sales usually elicit a barrage of shouty, price-focused ads from the majority of furniture retailers, but Ikea bucks the trend with its new advertising campaign.
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NewsVideo: Urban Outfitters leads us to its next London store
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
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OpinionComment: Lessons from the horse meat controversy
The horsemeat controversy has highlighted how crucial it is for retailers to be ready for the unexpected. Here are nine ways to help ride storms successfully.
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OpinionComment: Leading from the shopfloor provides great customer insight
In retail, nothing beats being on the shopfloor to learn from customers and colleagues and it’s important to deliver, day in, day out and, of course, especially at Christmas.
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AnalysisAnalysis: Retailers’ new Sales strategies to meet consumer demand
Promotional activity has altered over the past few years. Retailers push online discounts and break from traditional January Sales, so what’s the best tactic to pursue?
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NewsSuperdrug drops celebrity ads as it switches marketing focus to service
Superdrug is dropping Gavin & Stacey star Joanna Page from its ads as its switches marketing focus to customer service after delivering a stellar Christmas.
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AnalysisCampaign of the week: Selfridges, Mr Selfridge Twitter Campaign
The brand new ITV costume drama Mr Selfridge debuted last week on Sunday with sky-high viewing figures and has been hailed by TV critics as the new Downtown Abbey.
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OpinionComment: Morrisons puts focus on quality and service
Morrisons’ festive trading figures were a bit gloomy. The grocer suffered a limp end to 2012 amid heightened competition from all flanks.
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NewsWhat do Simon Calver and Andy Bond have in common?
What do former Asda boss Andy Bond, Mothercare chief executive Simon Calver and Wiggle boss Humphrey Cobbold have in common with Aldi UK joint managing director Roman Heini?
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AnalysisCampaign of the week: Waitrose, Brand Price Match
Waitrose’s new campaign promoting the upmarket grocer’s Brand Price Match pledge continues its quest to reassure consumers that it offers value for money.
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OpinionComment: Do retailers’ marketing efforts tally with Christmas sales results?
Have retailers’ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGov’s BrandIndex and YouTube channels to track their impact.
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NewsTopps Tiles to sponsor national weather on ITV's Daybreak
Topps Tiles has agreed a 12-month deal with ITV1’s Daybreak to sponsor the breakfast programme’s national weather forecast.
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NewsWaitrose parts company with Delia but keeps Heston for marketing campaigns
Waitrose is to split its celebrity chef advertising duo by parting company with Delia Smith but keeping Heston Blumenthal in its marketing campaigns.