All Marketing & branding articles – Page 88
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NewsMorrisons enlists Ant and Dec for TV campaign
Morrisons has agreed a partnership with TV presenters Ant and Dec. The duo will star in the grocer’s new advertising campaign and Morrisons will sponsor their Saturday night light entertainment TV shows, Britain’s Got Talent and Ant & Dec’s Saturday Night Takeaway.
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NewsEtailer Very inks Big Brother click-to-buy sponsorship deal
Branded products from online retailer Very are set to feature in the new series of Celebrity Big Brother alongside a ‘click to buy’ page to the merchandise on broadcaster Channel 5’s website.
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AnalysisCampaign of the week: Bargain Booze Christmas Campaign
Bargain Booze has opted for a humorous ad to highlight its festive offers.
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AnalysisAnalysis: The increasing importance of data
Loyalty programmes are nothing new, but their importance to retailers is increasing. Evan Schuman discusses what is happening in the loyalty market this year.
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OpinionRetail Surgery: Can mobile apps replace traditional customer loyalty cards?
Can mobile apps ever replace the more traditional customer loyalty cards?
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OpinionBlog: Tesco's Twitter giveaway campaign is a cracker
Supermarket giant Tesco has developed #pullacracker, a light-hearted Twitter game to reinforce itself as a Christmas gift retailer.
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AnalysisSupermarkets at Christmas: What do retailers need to know?
The busiest trading period in the retail calendar is here and the big four grocers will need to counter the effects of inflation and shopper patterns.
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OpinionComment: Online communities have high expectations
Facing bad PR and a potential consumer backlash, Starbucks in the UK has voluntarily agreed to pay £20m in taxes over the next two years.
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NewsDFS widens customer base with French Connection tie up
DFS profits soared in the first quarter as the sofa giant widened its customer base with the launch of new ranges and a change in tone in its advertising.
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NewsB&Q kickstarts winter Sale
B&Q has kickstarted its winter Sale today across its 360 stores and website.
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OpinionComment: ‘Made in Britain’ label has benefits beyond marketing
It may seem like ages since the Queen’s Diamond Jubilee and the 2012 Olympics were dominating the headlines every day, but few can forget the warm and fuzzy positivity that swamped the nation at the time.
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AnalysisCampaign of the week: Harvey Nichols, A Same-Dress Disaster
In a similar vein to last year’s Christmas ‘Walk of Shame’ advert, Harvey Nichols’ new tongue-in-cheek campaign addresses another potentially embarrassing scenario of the festive party season – women wearing the same dress to an office party.
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AnalysisAnalysis: Which are the best Christmas adverts of 2012?
Retailers are aiming for engagement with truthful tales of Christmas, but which are the best Christmas adverts of 2012?
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NewsAmerican Apparel press advert banned
The Advertising Standards Authority (ASA) has banned an American Apparel advert which “appeared to sexualise a child”.
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NewsVideo: Bargain Booze launches TV ad campaign
Bargain Booze is poised to launch its new £1m TV advertising campaign.
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OpinionComment: Every retailer should know who their customers are
It feels almost odd talking about customer insights being central to a modern-day retailer.
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OpinionComment: Customer insight has never been more important
With competition hotter than ever in retail, and customer loyalty faltering, insight into shopper behaviour has never been more important.
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AnalysisAnalysis: OFT cracks down on grocery sector
BOGOFs and multibuys could make way for more sophisticated promotions as supermarkets comply with new guidelines to stamp out confusing and misleading deals.
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AnalysisAnalysis: Digging out the customer data
What are the best sources of customer insight and how do retailers evaluate and select them?
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AnalysisAnalysis: What is big data?
The technology industry loves a buzzword, and big data is a favourite. But what does it mean, is it just marketing hype, and what services can it help retailers provide?