All Marketing & branding articles – Page 89
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AnalysisAnalysis: How customer data can shape a brand
Consumer insight can help improve a brand. Tiffany Holland finds out what retailers are doing to connect with their customers.
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AnalysisAnalysis: The smartphone's role in customer insight
Mobile is a growing sales channel, but its potential doesn’t end there. Phones also open up a treasure chest of data for retailers on their customers.
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AnalysisCampaign of the week: Aldi, It’s beginning to look a lot like Aldi
Aldi’s Christmas TV ad ignores its direct competitors in the hard discount sector and makes a comparison between its goods and those of more upmarket retailers, in an attempt to show off the quality of its festive offer.
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NewsDebenhams aims for single customer view
Debenhams is taking a single view of its customers to help it better target shoppers.
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NewsRyman and Boux Avenue make TV ad debuts
Ryman Stationery and Boux Avenue, owned by retail tycoon and Dragons’ Den star Theo Paphitis, are both making their TV debuts this week to drive Christmas shoppers in-store and online.
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NewsVideo: Ann Summers airs "sexiest TV ad ever"
Ann Summers aired its “sexiest TV ad ever” last night as part of its Christmas for Grown ups marketing campaign.
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NewsTopshop unveils Christmas film with Kate Bosworth as its star
Fashion powerhouse Topshop premiered its first-ever Christmas movie today as part of its festive marketing campaign, revealing actress Kate Bosworth as the star.
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NewsPromotions rise as shoppers show signs of reining in spend
Retailers have kick-started a flurry of festive promotions as Asda revealed it expects almost half of the mothers who shop with it to spend less on Christmas this year.
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AnalysisCampaign of the week: Argos, I Can Shop From Here
Argos declared its intention to move away from its traditional catalogue heritage last month and instead focus on multichannel.
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News
Amazon introduces Black Friday and Cyber Monday to France and Germany
Amazon has introduced Black Friday and Cyber Monday to its customers in France and Germany, with lightning deals and special offers to drive Christmas sales.As the promotion ran for its third year in the UK, ‘Le Black Friday’ and ‘Cyber Monday Woche’ entered the vocabulary of customers in Europe.Apple, Rakuten’s ...
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NewsEvans Cycles unveils Sir Chris Hoy as brand ambassador
Six-time Olympic champion Sir Chris Hoy has been unveiled as Evans Cycles’ new brand ambassador.
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NewsArgos to launch interactive ad to promote apps
Argos is to launch a mobile-interactive TV advert to promote its iPad and smartphone apps.
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AnalysisCampaign of the week: Boots, Let’s Feel Good
Ahead of Christmas, Boots has dumped its ‘Here Come The Girls’ advertising theme for a new ‘Let’s Feel Good’ campaign.
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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OpinionRetail Surgery: Should I be personalising content for my online customers?
How can I ensure I’m not missing a trick when it comes to personalising content for my customers?
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OpinionComment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
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NewsMajestic Wine faces crunch Christmas campaign
Majestic Wine is to embark on a make-or-break advertising campaign next month as it considers whether to dump the fledgling TV ads.
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AnalysisCampaign of the week: Asda, Behind Every Great Christmas There’s Mum
Asda’s new Christmas advert has prompted controversy after more than 50 complaints to the Advertising Standards Authority alleging it is sexist, while Twitter users have both hailed it as smartly observed and slammed it as old-fashioned.
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AnalysisAnalysis: Retailers race to grab Comet's market share
Electricals rivals are squaring up to grab share of Comet’s sales in the wake of its demise, but can they avoid a similar fate?
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AnalysisAnalysis: Facing up to the challenges at Morrisons
It has been a tough year for Morrisons, evident in a 2.1% fall in like-for-likes in the third quarter. Retail Week takes a look at the grocer’s prospects.