All Marketing & branding articles – Page 86
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NewsLeona Lewis is named as The Body Shop's new brand activist
The Body Shop has unveiled singer Leona Lewis as its new brand activist, as she launches a make-up and fragrance collection with the beauty retailer.
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AnalysisAnalysis: When supermarket price promotions are no longer enough
With a tough year ahead, grocers are sticking to low-price strategies but it will take more than that to keep hold of shoppers’ loyalty.
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NewsDogs saved by watchdog
The UK isn’t called a nation of animal lovers for nothing, with both Boots and Morrisons attracting complaints for their Christmas ads this year.
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AnalysisCampaign of the week: Topshop The Future of the Fashion Show
More than two million people in 100 countries live-streamed Topshop’s fashion show in 2012, so the 2013 eventhad to be bigger and better.
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NewsBlue Inc signs sponsorship deal for The Only Is Way Is Essex
Young fashion retailer Blue Inc has inked a sponsorship deal for the next series of ITV2 reality programme The Only Way Is Essex.
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NewsOnline giant Amazon launches display ads on website
Online giant Amazon has launched display ads on its website allowing customers to click-through and buy directly from external sites.
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NewsRules on price comparison claims are relaxed by advertising bodies
Rules on price comparisons in advertising have been relaxed, allowing retailers to compare prices on a wider range of products.
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NewsTesco is shaken but not stirred
Tesco has a Goldeneye for a marketing opportunity after wooing film fans desperate to pick up Skyfall, the latest instalment in the Bond films, with its new store signs.
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NewsTesco to start a "new conversation" with customers in spring campaign
Tesco is to launch a spring brand campaign which the grocer says will be the start of a “new conversation” between the brand and its customers and put it at the heart of its communities.
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NewsDiscounter Lidl signs up advertising agency in marketing departure
German grocer Lidl has inked a deal with advertising agency TBWA as the retailer ramps up its marketing activity in a marked departure to previous strategy.
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NewsLa Senza revamps product to focus on core young customer
Lingerie firm La Senza has refocused its offer for its core young audience and is set to push the button on a seven figure marketing campaign to woo back customers.
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NewsIsme signs Carol Vorderman as its new celebrity face
Shop Direct’s mature brand Isme has unveiled Carol Vorderman as its new celebrity face as it vies to attract a more fashion-forward customer.
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AnalysisAnalysis: Is the gift voucher dead and buried for retailers?
Consumer confidence in gift vouchers has taken a drubbing after a number of recent high-profile administrations. As fashion retailer Republic plunges into administration, Rebecca Thomson examines the implications for the gift card market.
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NewsThe Body Shop generates 9.1% profit jump in 2012 with brand revamp
The Body Shop generated a 9.1% increase in group operating profit to €77.5m (£66.6m) last year when it revamped the brand and stores.
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AnalysisCampaign of the Week: Grocer Morrisons, more of what matters
Morrisons’ marketing has shouldered much of the blame for the retailer’s woes as like-for-likes dropped off in the second half of last year before a disappointing Christmas.
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News
JC Penney to reinstate promotions strategy
JC Penney is to reinstate promotions in a reversal of its year-old strategy of everyday low prices. The shift comes amid declining sales and a shopper backlash against chief executive Ron Johnson’s decision to abandon the hundreds of discounts, coupons and Sales a year the retailer was known for.The retailer ...
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AnalysisCampaign of the week: Ocado, Welcome to a different kind of supermarket
Competing with the big four supermarkets means online grocer Ocado has its work cut out getting its message across in the often loud and brash grocery TV advertising world.
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AnalysisInternational anaylsis: Woolworths and Coles’ strategies go head to head
Australia’s food retail industry is developed and highly concentrated, and Woolworths and Coles combined hold an estimated 60% of the market, making the market share fight intense.
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AnalysisAnalysis: What retail must learn from HMV’s Twitter meltdown
Social media can be a useful tool in building a retailer’s brand but HMV’s rogue tweets should be a wake-up call to those not yet fully engaged with the channel.
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AnalysisAnalysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.