All Marketing & branding articles – Page 86
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AnalysisCampaign of the week: French Connection, Make a Scene
French Connection’s creative new campaign puts shoppers in the director’s chair to construct a film promoting its latest collection.
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OpinionComment: Tesco’s Price Promise scheme raises own-label debate
Battle lines have been drawn this week between Tesco and Sainsbury’s, with Justin King, blasting Tesco’s Price Promise scheme.
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NewsThe Range to launch TV adverts fronted by Laurence Llewelyn-Bowen
Furniture specialist The Range is set to launch a new TV advertising campaign fronted by Laurence Llewelyn-Bowen with the strapline ‘If we don’t sell it, you don’t need it’.
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NewsVideo: Asda launches Budget-themed advert for Price Lock promotion
Asda has released a new TV advert and price promotion focused on today’s Budget as it looks to highlight pressure on consumer spending.
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AnalysisOracle Retail Week Awards: Value supermarket retailer Aldi scales new heights
Aldi has gained ground rapidly in recent years and consumers are flocking to its stores. Nick Hughes explains how it won The Zolfo Cooper Growth Retailer of the Year award.
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AnalysisAnalysis: There’s more than one way to keep the tills ringing
Tesco turned up the pressure on price again this week with its Price Promise scheme. But price isn’t everything.
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AnalysisOracle Retail Week Awards: How John Lewis led the way and outperformed its rivals
John Lewis won both Oracle Retailer of the Year and Brandbank Multichannel Retailer of the Year. Managing director Andy Street talks about its success.
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AnalysisOracle Retail Week Awards: Sainsbury’s takes gold for Paralympic tie-up
The Mirror Group Marketing/Advertising Campaign of the Year award was won by Sainsbury’s for its sponsorship of the 2012 Paralympic Games.
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AnalysisOracle Retail Week Awards: Marks & Spencer makes Shwopping splash
Marks & Spencer’s Shwopping initiative with Oxfam has been awarded the Corporate Social Responsibility Initiative of the Year.
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AnalysisCampaign of the week: Opticial retailer Vision Express, Head Shots
The new Vision Express campaign separates itself from the competition with an ad that depicts spectacle wearers as active go-getters.
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OpinionComment: Special retail occasions are reasons to celebrate
The best retailers are the ones that give their customers a good reason to part with their hard-earned cash.
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AnalysisVideo: "Customers are bored with austerity – give them something exciting", says Ann Summers boss
Ann Summers chief executive Jacqueline Gold has challenged retailers to stop focusing on austerity in their marketing communications.
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OpinionComment: The shift to digital retailing needs bold decisions
Retail company investors should change their stock-picking criteria and industry directors must move even faster than they think to adapt to ecommerce trends.
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NewsRetail Week Live: Combine physical, human and digital elements in retail says Fitch
Retailers must combine the physical, human and digital elements of retailing in order to edge ahead of their competitors, the strategy director of branding agency Fitch said at Retail Week Live today.
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News
Grocer Coop plans to convert to Rewe banner
Grocer Coop is planning to convert its outlets to Rewe Group’s Rewe banner, Lebensmittel Zeitung reported.Rewe Group and Coop have been buying partners for several years. Additionally, Rewe Group has a silent partnership in the retailer, which is located in northern Germany. Rewe Group will make the most of the ...
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NewsVideo: Tesco intensifies price war with price comparison coupon
Grocery giant Tesco has today launched the UK’s first price comparison coupon, which covers own-label as well as branded products.
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AnalysisInternational analysis: Target aims for Canadian market share
Lacklustre trading over Christmas hasn’t cast a shadow over discount retailer Target as it gears up for its first international foray.
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AnalysisCampaign of the week: Staples, Inspiring Success sponsorship
Staples is sponsoring Channel 4’s Inspiring Success group of programmes, which are aimed at small businesses and the self-employed.
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NewsVision Express launches new TV ad, celebrating glasses
Vision Express launched its new “innovative” TV ad last night as the retailer seeks to celebrate glasses as stylish fashion accessories.
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OpinionComment: Retailers and suppliers can prosper in the age of austerity
It’s hard to avoid the gloomy economic news at the moment. I understand the competitive challenges facing retailers and suppliers alike.