All Marketing & branding articles
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InterviewQ&A: M&S marketing director Sharry Cramond on how ‘social sits right at the heart of our storytelling’
Marks & Spencer’s use of social media has transformed in recent years and more is planned, marketing director for fashion, home and beauty, masterbrand and loyalty Sharry Cramond explains
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InterviewQ&A: Commerce VP of market strategy on scaling for efficient growth
With Commerce working with retailers such as New Balance, On Running, Muji, and Sports Shoes, Retail Week spoke to its VP of market strategy Al Williams to discuss how retailers can scale and grow, the increasing demand for agentic AI, and why retailers should be mobile-first.
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Opinion'What retail needs from the government in 2026'
From employment through to advertising and producer responsibility, this will be a year of regulatory change for retailers, observes BRC chief executive Helen Dickinson
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InterviewQ&A: Optimizely product strategy director on embracing an experimentation mindset
Optimizely’s product strategy director Tina Nelson speaks to Retail Week about how to take the risk out of test driving a new idea, grounding decisions in data and what she thinks retail CEOs should be investing in this year.
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NewsAmerican streetwear brand First Down to relaunch in the UK
Heritage streetwear brand First Down USA has officially relaunched in the UK and Ireland market with Pace Partnership London spearheading the brand’s return.
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Opinion‘There are powerful signs that the social media tidal wave is ebbing’
Retailers have poured resources and expertise into social media, but the prime minister’s announcement this week on a consultation over a ban for under-16s is another sign the mood is turning against such networks. What will happen if that route to customers closes, asks Charlotte Hardie
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NewsM&S faces legal row over Brain Food snacks
Marks & Spencer is facing a fresh legal dispute over one of its “Brain Food” snacks.
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InterviewQ&A: MiQ products and solutions director on cutting through advertising noise
Retail Week spoke to Debbi Rosenthal, senior director of products and solutions at media advertising business MiQ, to discuss what makes a campaign successful, pitfalls to avoid, and the role AI can play.
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NewsTesco reinstates iconic blue and white striped Value logo after 13-year absence
Tesco is to resurrect its famous blue-and-white striped Value logo for the first time in more than a decade.
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InterviewQ&A: Primark licensing director on staying culturally relevant
Primark has bagged collaborations with some of the biggest names in pop culture, from Netflix’s Stranger Things to Olivia Rodrigo and British institutions such as Greggs.
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Opinion‘Your customers are making decisions before they reach the aisle – are you there yet?’
Retailers who adapt to changes, such as how shoppers are discovering products, will be best positioned to win, believes Publicis’ Steve Ricketts
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NewsNike, Superdry and Lacoste ads banned for exaggerating sustainability claims
The Advertising Standards Authority (ASA) has banned three adverts from Nike, Superdry and Lacoste over exaggerating the environmental benefits of their products.
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InterviewQ&A: Trinny London MD on omnichannel, personalisation and Christmas
While Trinny London is not even a decade old, the beauty retailer has gone from being makeup-focused and digital first, to now focusing on omnichannel with its flagship London store and personalised services.
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Innovation of the WeekMorrisons to roll out 300 digital screens across stores
Innovation of the Week is a series highlighting retail initiatives that have caught the eye of our team.
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AnalysisWhat money can’t buy – How creative retailers are winning loyalty
How some of the UK’s biggest consumer brands are finding new ways to drive repeat spend
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NewsClarks goes with new-look fascia at relocated Oxford Street store
Clarks’s relocated store on Oxford Street is sporting a new look fascia, Retail Week can reveal.
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InterviewStanley 1913’s general manager on turning a viral phenomenon into long-term value
Retail Week spoke to Stanley 1913 EMEA general manager Ben James about what’s changed for the brand, how to keep the hype going and how you make the most of a viral phenomenon without alienating your core customers.
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Chart of the WeekCharts of the Week: How shoppers plan to use AI this holiday season and DIY momentum
Next week is Black Friday and, as we showed in one of our Charts of the Week last week, there are some signs that shoppers could be holding back to make some big purchases during the holiday season.
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NewsN Brown appoints first trading and marketing director
N Brown has appointed former Hawes and Curtis chief digital officer Arfan Sabir to the newly created role of trading and marketing director.
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FeatureReviewed: The best retailer Christmas adverts of the year
We’ve gathered a panel of experts from Adland to deliver their verdict on some of the biggest retailer adverts of 2025.