Retail Week Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey.

Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

The table below shows where food and grocery retailers in the UK are positioned and why.

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Position Retailer  Marketing (%) Logisitics & Customer service  (%) Cross-channel (%) Ecommerce (%) Total (%)
1 Tesco 78.7 54.5 49.5 59.6 58.0
2 Morrisons 82.7 43.6 33.0 52.1 50.0
3 Asda 37.3 63.4 48.6 56.0 49.0
4 Sainsbury’s 66.7 64.2 42.2 52.1 49.0
5 Ocado 77.3 62.8 9.8 45.2 42.0
6 Aldi 41.3 34.4 31.8 51.2 39.5
7 Waitrose 61.3 39.9 31.2 40.8 36.2
8 Iceland 49.3 37.2 11.6 36.3 35.4
9 Hotel Chocolat 70.7 28.2 27.5 30.5 34.0
10 Fortnum & Mason 32.0 37.7 11.6 25.5 27.8
11 Majestic Wine 30.1 27.1 30.6 28.7 27.2
12 Thorntons  33.3 36.6 15.3 29.0 23.2
13 Lidl 33.3 12.3 17.7 26.9 23.1
14 Booths 36.0 20.9 7.3 20.3 16.1
15 The Co-operative Food 45.3 8.9 14.7 8.5 12.8
16 McColl’s 20.3 2.2 9.8 10.2 11.1

Read the full analysis of the food and grocery sector here

To understand how Retail Week measured retailers’ digital capabilities, please read the full Indicator methodology.

Retail Week Indicator 2018 rankings