All Customer articles – Page 151
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OpinionComment: Lidl has upped its marketing game as it focuses on quality
Lidl has launched a new campaign about quality as it continues to convince middle class shoppers it is a serious contender.
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AnalysisStart-up of the week: Online personal styling company Stylit
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week Stylit is in the spotlight.
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Opinion
Marketing campaign: Notonthehighstreet.com chooses a life less ordinary
Viewers are asked to ‘choose a life less ordinary’ in Notonthehighstreet.com’s new ad campaign.
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OpinionMarketing campaign: House of Fraser blows away pampered image of modern man
Powerful poster campaigns are few and far between these days so when they do appear, as in HoF’s latest ad, they are all the more striking.
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AnalysisStart-up of the week: Facebook direct response ads firm StitcherAds
The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week StitcherAds is in the spotlight.
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NewsMorrisons to launch loyalty scheme by Christmas as part of fight back
Morrisons boss Dalton Philips said its long-awaited loyalty scheme will launch before Christmas and will “reinforce our value credentials”.
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NewsAmerican Apparel rapped for overtly sexual back-to-school ads
American Apparel has been reprimanded by the advertising watchdog for using overtly sexual imagery to market its back-to-school range.
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NewsMarketing campaign: Lidl erects pop-up farmers' market for £20m brand campaign
An east London pop-up market would not usually be associated with discount supermarket Lidl and this concept forms the setting of the company’s £20m ad campaign.
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OpinionSocial and mobile combine in Heineken's Where Next campaign
Those clever chaps at Heineken have done it again. Not content with using science for the greater good of mankind (brewing beer), they have now launched an exciting social media campaign.
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NewsAsda pilots shoppable ads on website to capture impulse purchases
Asda is trialling clickable ad technology on its own website with a view to rolling it out to third-party brand websites.
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NewsMarketing campaign: Argos drops the aliens for 'real-world' furniture push
There is no sign of the blue aliens that usually crop up in Argos ads in the campaign supporting its first home and furniture ‘power brand’.
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NewsTesco donates ice bucket challenge profits to charity and nominates rivals
Tesco is donating profits it makes from the ‘ice bucket challenge’ craze sweeping the country to charity and is nominating rivals to do the same.
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NewsFurniture Village updates image to target younger shoppers amid investment
Furniture Village is updating its logo to target younger shoppers as it expands its stores after securing a £6m investment from the Business Growth Fund.
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NewsKaren Millen signs Game of Thrones star Sophie Turner for autumn campaign
Karen Millen has signed up Game of Thrones actress Sophie Turner as the star of its autumn campaign as it celebrates London’s style and creativity.
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NewsArgos to launch ad campaign to push home and furniture own brand
Argos is launching a TV advertising campaign to push its first ever home and furniture own brand Heart of House.
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NewsBathrooms.com shows it has a suite tooth with recent partnership
Bathroom specialist etailer Bathrooms.com has teamed up with Choccywoccydoodah for their campaign poking fun at online searches for ‘bathroom sweets’.
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NewsVideo: Karen Millen launches teaser campaign around its 'mystery star'
Karen Millen has launched a teaser campaign for its autumn 2014 range creating suspense around which mystery star will front it.
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NewsMarketing campaign: Foot Locker hires forgetful basketball players
All you need is a short memory to be one of the greatest basketball players of all time claims the new Foot Locker advert.
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NewsVideo: Marc Jacobs to launch pop-up 'tweet shop' in Covent Garden
Marc Jacobs is opening a pop-up ‘tweet shop’ in Covent Garden next week where transactions will be based on social media interaction rather than cash.
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AnalysisIn pictures: Adidas’s World Cup marketing was the biggest in the brand’s history
Discover the strategy that design agency Fitch used to mastermind Adidas’s biggest ever marketing campaign for the World Cup.