All Customer articles – Page 152
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AnalysisMarketing campaign: Marks & Spencer celebrates children's every milestone
At this time of year it is virtually impossible to escape ‘back to school’ adverts and they are usually a drab affair as retailers go through the motions.
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OpinionVideo: What Coca Cola's drones can teach retailers about digital marketing
In the era of the agile consumer, peoples’ lives have been transformed by technology. We think in the now, are open to novelty and innovation and will act quickly if bored, frustrated or enticed.
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NewsMcColl's launches loyalty scheme to drive sales and CRM
Convenience retailer McColl’s has launched a loyalty scheme to boost sales and drive its understanding of shopping habits.
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AnalysisCampaign of the Week: Morrisons' yellow pepper turns heads
This week, Londoners might have noticed the skyline either blighted or enhanced - depending on their perspective - by a mobile giant yellow pepper.
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AnalysisCampaign of the Week: Sports Direct's Slazenger tennis ad is on target
Frustrated sport fans weighed down by England’s early World Cup exit are now happily able to invest their enthusiasm into the Wimbledon tennis tournament.
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NewsDixons boss James: Black Friday now a firm fixture on UK retail calendar
Black Friday, the day of shopper deals imported in a big way from the US by UK retailers last year, is now a retail red letter day Dixons bosses believe.
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AnalysisCampaign of the Week: Halfords' Bike Whisperer gets touchy feely
While some comedy campaigns struggle to elicit the smallest of smiles, it’s likely that The Bike Whisperer of Halfords will provoke genuine chortles
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AnalysisCampaign of the Week: Etsy.com's first TV ad empowers its sellers
What better way for Etsy to demonstrate support for its sellers than to give them the necessary tools to create their own ad?
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AnalysisAnalysis: Will the World Cup allow retailers to score winning goals?
With the World Cup on our screens this summer we examine retailers preparations and expectations for the world’s biggest football event.
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NewsVideo: Evans Cycles launches new TV ad featuring Sir Chris Hoy
Evans Cycles has launched a new TV ad campaign featuring Olympic champion cyclist Sir Chris Hoy.
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NewsMorrisons launches long-awaited loyalty card trial
Morrisons has launched a trial of its long-awaited loyalty card scheme as part of its turnaround plans.
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AnalysisCampaign of the Week: O2 turns its 'Be More Dog' spotlight on Priority app
O2 has flexed its ‘Be More Dog’ muscle once again, this time with a focus on its O2 Priority app.
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NewsIn pictures: Retailers at Chelsea Flower Show
Chelsea Flower Show brought out green fingered retailers this week, who emerged victorious at the famous horticultural event.
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NewsVideo: Pets at Home to unveil crowdsourced advert during Britain's Got Talent
Pets at Home is to premier an advert during Britain’s Got Talent tomorrow featuring video clips crowdsourced from social media.
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OpinionComment: Can the Co-op brand recover from a year of scandal?
The Co-op brand has been constructed on a simple and powerful idea: ethical business. Its dilemma now is that the scandals of the past year stand in total opposition to that core brand idea.
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NewsHalfords launches TV ad to inspire the UK to love the open road
Halfords unveils its new TV ad campaign tonight which aims to inspire people to love the open road and celebrate the joys of cycling.
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OpinionComment: Ryanair's first TV ad is only the first step in its image turnaround
Ryanair’s first ever TV ad campaign offers plenty of pointers for retailers - the unpopular airline is on a mission to change its image.
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NewsGame’s brand match raises questions about its IPO strategy
Questions about Game’s launch into a new category as part of its IPO strategy were raised as a store emerged in Stockholm with similar branding.
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AnalysisCampaign of the week: Waitrose highlights its partnership business model
Waitrose’s advertising campaign is a combination of sentiment, atmosphere and a powerful message about its unique partnership model.
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AnalysisHomebase’s advertising analysis: What do retailers need to know?
Homebase has joined forces with a customer intelligence service to measure the effectiveness of its TV advertising.