All Customer articles – Page 155
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NewsDebenhams introduces augmented reality as it ramps up marketing activity
Debenhams is stepping up its advertising activity for its autumn/winter collection as it doubles spending on print advertising and introduces in-store augmented reality.
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AnalysisCampaign of the week: Harveys aims to appeal to consumers' hearts and minds
Harveys’ new campaign strategy moves away from solely price-led promotions with a series of adverts that shows the shopper’s decision-making process when buying furniture.
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AnalysisInfographic: Why is loyalty card usage plummeting?
The increasing use of technology when shopping is causing the use of loyalty cards to wane. Retail Week takes a look at the impact on loyalty cards.
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NewsAsda hires VCCP agency to handle £100m advertising account
Asda has signed advertising agency VCCP Blue to handle its £100m marketing account, ending its relationship with Saatchi & Saatchi.
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AnalysisCampaign of the week: Boots casts 'real' women for new ad to appeal to diverse customer base
Boots’ Ta Dah! campaign promoting its No7 cosmetics range uses, for the first time in the retailer’s history, ‘real’ women.
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OpinionComment: Marks & Spencer's new ad rightly celebrates pioneering women
M&S marketing director Steven Sharp is right in his view that the British have a history of being creative and pioneering, and that the leading ladies in the retailer’s latest TV spot represent just that.
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NewsMarks & Spencer hires Dame Helen Mirren to lead all-star ad campaign
Marks & Spencer has replaced Twiggy with an all-star line-up of “Britain’s leading ladies” as it launches a new ad campaign designed to “celebrate women”.
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NewsOxford Street joins forces with London Fashion Week in "most influential campaign" ever
Oxford Street is teaming up with London Fashion Week to promote the shopping Mecca as the “most powerful fashion destination in the world”.
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AnalysisCampaign of the week: Littlewoods starts strong with first ad campaign for childrenswear brand
Littlewoods aims to bring Ladybird to a wider audience with its first ad campaign for the popular childrenswear brand.
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NewsJohn Lewis launches first ad campaign for insurance business
John Lewis is to launch its first TV ad campaign for its home insurance business, signalling a “real step change” in the retailer’s ambitions for its insurance arm.
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NewsStaples aims to win sales from grocers with new back-to-school ad campaign
Staples has launched its largest marketing campaign in three years as it aims to become the destination for kids’ back-to-school equipment.
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NewsStaples launches Back to School TV advertising campaign
Staples is launching a ‘Back to School’ TV ad campaign this weekend, as it seeks to drive footfall and sales in “a very competitive retail space”.
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NewsBoots launches new TV ad celebrating 'real' women
Boots today airs its new TV advert for its No7 own brand make up as part of a marketing campaign featuring “real” women selected through holding castings on the street.
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NewsVideo: Sainsbury’s launches tongue-in-cheek ‘Back Tu School’ ads
Sainsbury’s has launched a new advertising campaign for its Tu clothing range which features children testing its school uniforms.
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AnalysisCampaign of the week: Waitrose conjures movie magic for new Heston Blumenthal ice cream ad
Waitrose’s latest advert for a new ice cream flavour created by Heston Blumenthal continues its theme of presenting the celebrity chef as a modern-day Willy Wonka.
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NewsVideo: Tesco launches Love Every Mouthful campaign
Tesco last night unveiled its new Love Every Mouthful advertising campaign highlighting its fresh food credentials.
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GalleryIn pictures: French Connection teams up with Rankin for naked ad campaign
French Connection has teamed up with celeb photographer Rankin to create a new marketing campaign that features naked models.
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AnalysisCampaign of the week: Halfords new ad aims to get UK cycling
The Tour de France features some of the world’s elite cyclists, but Halfords’ new campaign aims to place the brand at the heart of the UK’s growing fondness for cycling, which is anything but elitist.
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NewsShopper marketing ‘next battleground for retailers’, says WPP chief Martin Sorrell
Understanding how target shoppers behave across different channels is set to be the next biggest battleground for retailers, according to advertising supremo WPP chief executive Martin Sorrell.
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AnalysisCampaign of the week: B&Q, Unloved Rooms
B&Q’s new campaign, voiced by actor Rob Brydon, urges shoppers to “reinvigorate the DIY sector” and encourages Britain to turn neglected living spaces from “the unloved into the unbelievable”.