All Customer articles – Page 153
-
NewsNRF: Interview with Macy’s head of digital technology Yasir Anwar
Macy’s head of digital tech and founder of Macy’s Labs, Yasir Anwar, reveals how he views innovation in today’s disruptive retail landscape.
-
AnalysisNRF: Blog day two – impact of ‘me-centricity’ on New York’s most innovative stores
US retailers are catering for a new trend in consumer behaviour – me-centricity – by providing bespoke shopping experiences.
-
NewsNRF: Interview with River Island chief information officer Doug Gardner
River Island’s information boss reveals what’s involved in the fashion retailer’s major business transformation in the digital age.
-
OpinionOpinion: Sports Direct's bad form has nothing to do with bad press
It wasn’t a boycott by Guardian readers that tripped up Sports Direct boss Mike Ashley, but a failure to manage City expectations.
-
AnalysisRetail Week Talks: Rory Sutherland on the psychology of tomorrow's customer
Ogilvy & Mather group UK vice chairman Rory Sutherland discusses how retailers need to adapt to keep customers satisfied into the future.
-
AnalysisAnalysis: The battle of the retail Christmas ads commences
The Christmas ad competition is on to win shoppers’ seasonal spend. Here are some of the retailers’ approaches adopted for this year’s campaigns.
-
OpinionBlack Friday may be a nightmare before Christmas for retailers
Sales have already taken a hit in anticipation of Black Friday discounting, but the full extent of its impact remains to be seen.
-
NewsData: John Lewis Christmas ad clocks up more than 6 million views on YouTube
Data: John Lewis’ latest Christmas advert, unveiled last Friday, has already generated more than 6 million views on YouTube.
-
AnalysisAnalysis: Retailers have made Black Friday a rod for their own backs
Black Friday is now firmly established in the UK, but some retailers are scaling back their involvement after difficulties last year.
-
NewsM&S signs up 1.8m Sparks members as customers shrug off data fears
M&S has so far signed up 1.8 million shoppers to its Sparks membership scheme and a website data scare has not hit applications to join.
-
NewsNotonthehighstreet.com takes aim at rivals with biggest Christmas campaign
Notonthehighstreet.com has launched its biggest ever Christmas marketing campaign that takes aim at its more traditional retail rivals.
-
NewsHotel Chocolat boss: ‘Consumers want to see brands being adventurous’
Hotel Chocolat founder and chief executive Angus Thirlwell says today’s consumer “wants to see their brands being adventurous”.
-
NewsAsos Rewards loyalty and engagement programme to be rolled out
Fashion etailer Asos is to roll out a loyalty scheme after an enthusiastic reaction from shoppers to a trial.
-
NewsTesco's new ads off to awkward start but proof will be in Christmas pudding
It’s an awkward start for Tesco’s new campaign that balances the nation’s general goodwill to stars against our disbelief in the price offer.
-
NewsNeed to know: What retailers can learn from Amazon's fake review action
Amazon has fired its latest salvo in its battle against fake reviews with action against 1,114 individuals, but what does it teach others?
-
AnalysisThe British public are falling out of love with traditional loyalty programmes
M&S’s new scheme aims to ‘spark’ customers, but has it done enough to keep loyalty alight?
-
Report StoreConnecting With Today’s Fashion Consumers
Digital marketing innovations in the retail sector
-
AnalysisRetailers should build emotional currency to win hearts rather than minds
When it comes to hard gigs in marketing, there can be few tougher than selling the benefits of mouthwash. Listerine has taken a new approach
-
AnalysisWaitrose launches provenance push in new TV advertising campaign
Waitrose is to launch a new ad campaign featuring its suppliers as it aims to shine the spotlight on quality and provenance.
-
Analysis
Burberry to reveal collection on Snapchat ahead of London Fashion Week show
Luxury fashion retailer Burberry will unveil its spring collection on Snapchat the night before its London Fashion Week (LFW) runway show.