All Customer articles – Page 153
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NewsTV channel Sit-Up falls into administration despite passing CVA last month
TV shopping channel Sit-Up, which operates Price Drop and Bid TV, has collapsed into administration just a month after it secured a CVA.
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NewsFresh & Easy shakes things up this Easter with earthquake kit offer
As Easter approaches, retailers have been pushing the usual chocolate eggs and Easter bunnies, but Fresh & Easy are promoting something rather different.
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AnalysisCampaign of the week: Asda go for tried-and-tested theme at Easter
The grocer hopes customers haven’t tired of ads featuring singing animals, as its Easter campaign focuses on the Beat Not Match policy.
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NewsAsos' customer photo upload feature could prove eye-opening
Asos revealed it launched As Seen On Me last week, which allows customers to upload photos of themselves wearing its products.
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NewsAsos race off with lucrative sponsorship deal for free
Asos boss Nick Robertson boasted that he raced off with one of the most lucrative sponsorship deals in sport for free last week.
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OpinionComment: Do today's consumers still care about the brand?
At a recent conference on the future of retail, one speaker’s presentation left people feeling pretty worried.
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AnalysisAnalysis: The six secrets of working with bloggers
How can retailers improve the way they work with bloggers? Jo Middleton, creator of the blog Slummy Single Mummy, explains what retailers should do.
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AnalysisAnalysis: Why retailers should tap in to the pink pound
In the week that same-sex marriages became legal in England and Wales, Retail Week looks at how retailers are wooing gay consumers and other previously marginalised groups.
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OpinionComment: Retail data – big or small, it’s what you do with it that matters
It doesn’t matter whether its big or small, we must make the best of any data.
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NewsMarks & Spencer reveals all-star line-up for new womenswear campaign
Marks & Spencer has unveiled another impressive line-up of influential women for its new womenswear marketing campaign.
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AnalysisVideo: Specsavers' Film on Four idents
Specsavers’ ‘Should’ve’ campaign returns for Channel 4’s Film on Four
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OpinionComment: Letting the film crew behind the scenes at Lovehoney
Lovehoney was asked to expose itself in a forthcoming documentary, says Richard Longhurst.
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AnalysisVideo: Sofaworks' Neal the Sloth appears for return of Gogglebox
Sofaworks’ exclusive deal with Channel 4 sees Neal the Sloth appearing in idents for Gogglebox.
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NewsSpecsavers ramps up marketing with Channel 4 sponsorship deal
Specsavers has signed a sponsorship deal with Channel 4 as it ramps up its long-running ‘Should’ve gone to Specsavers’ marketing campaign.
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AnalysisVideo: Three on to a viral winner with Sing it Kitty campaign
Those who have felt the ache of a dancing pony-shaped hole in their lives will be cheered by mobile phone specialist Three’s latest ad campaign
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NewsSofa.com enlists the help of Lord of the Rings director Peter Jackson
Sofa.com has made a new appointment, Oscar-winning director Peter Jackson.
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NewsAnn Summers targets rival retailers in Valentine's marketing stunt
Ann Summers ran a cheeky Valentine’s Day marketing campaign that projected messages onto rival retailers’ stores, rallying consumers against generic romantic gifts.
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Opinion
Comment: Why John Lewis' Commonwealth Games sponsorship is a golden opportunity
As a brand, John Lewis is highly based on values. The unique employee ownership structure; emphasis on long-term quality customer service; and brand communications that reflect how we behave towards each other rather than our own personal wants gives John Lewis a special place in British society.
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NewsJohn Lewis sponsors Commonwealth Games after London Olympics success
John Lewis is to sponsor the Commonwealth Games this year on the back of the huge success it had supporting the 2012 London Olympics, Retail Week can reveal.
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AnalysisVideo: Asda takes swipe at rivals' scarecrows
Asda has replaced its December snowman with a January scarecrow for the follow-up to its Christmas campaign - an equally unsubtle dig at its competitors.